12+ Inventive Social Media Contest Concepts and Examples


Working a social media contest is an effective way to extend engagement, followers, leads, and model consciousness. However arising with a technique on your contest might be tough.

You could set the proper targets, give you a inventive angle, and ensure it’s according to your model.

After which there’s the technical facet of issues—like organizing influencer partnerships and ensuring you’re following the competition tips of every social community.

To not fear, we’ve received you coated. On this submit, we’ll provide you with inventive social media contest concepts to get you began.

What is a social media contest?

A social media contest is a campaign run on social media that encourages engagement, followers, leads, or model consciousness in change for prizes and affords.

You possibly can encourage your followers to love, remark, and share your posts and in return, you may give them one thing they’ll admire. This not solely helps enhance your attain but in addition will get extra folks speaking about your model.

Contests additionally encourage customers to work together together with your model in a enjoyable and inventive method. For instance, you can ask your followers to share their favorite photograph of your product in use or give you a inventive caption for a submit.

Your viewers will benefit from the likelihood to compete and win prizes, and also you’ll take pleasure in the advantages of elevated engagement. It’s a win-win!

3 social media contest concepts to extend engagement

When you’re seeking to get extra likes, feedback, and shares, attempt these enjoyable social media contest concepts.

Like/share/remark to win

Individuals love successful prizes, they usually’re prepared to advertise your model so as to take action. All it is advisable do is provide a prize that your audience can be fascinated with, after which ask them to like, share, or remark in your submit to enter.

To extend the attain of your contest, you can too collaborate with an influencer in your trade who has the same viewers to yours.

For instance, if you happen to’re a jewellery model, you can workforce up with a trend blogger and run a contest the place followers win a chunk of jewellery out of your assortment.

Or, if you happen to’re a well being meals firm, you would possibly workforce up with a health model to offer away house health club provides and wholesome snacks, similar to Sunrype did under. Their collaborative contest was shared more than 3,000 times!

 

Inventive video contests

Video content material will get your viewers energetic and engaged together with your contest, and brings in a complete new degree of creativity.

To run a video contest, you possibly can ask your followers to submit a brief clip associated to your contest theme, then choose a winner based mostly on creativity, originality, or no matter different standards you select.

Whereas it could be simple to ask your followers to submit a video of them utilizing your product, why not get extra inventive with it?

Goldfish crackers noticed large success on TikTok throughout their #GoForTheHandful Duet Challenge. This enjoyable social media contest requested customers to carry as many Goldfish crackers of their fingers as potential. Whoever beat the report of 301 Goldfish in hand, set by professional basketball participant Boban Marjanović, earned the title of Official Goldfish Spokeshand.

The outcomes? Over 30 million views on TikTok.

<blockquote class=”tiktok-embed” cite=”https://www.tiktok.com/@goldfishsmiles/video/6945555303253462278″ data-video-id=”6945555303253462278″ fashion=”max-width: 605px;min-width: 325px;” > <part> <a goal=”_blank” title=”@goldfishsmiles” href=”https://www.tiktok.com/@goldfishsmiles”>@goldfishsmiles</a> <a title=”GoForTheHandful” goal=”_blank” href=”https://www.tiktok.com/tag/GoForTheHandful”>#GoForTheHandful</a> and attempt to beat Boban! <a title=”Contest” goal=”_blank” href=”https://www.tiktok.com/tag/Contest”>#Contest</a> begins 4&#47;6. <a title=”advert” goal=”_blank” href=”https://www.tiktok.com/tag/advert”>#advert</a> <a goal=”_blank” title=”♬ Go For the Handful – goldfishsmiles” href=”https://www.tiktok.com/music/Go-For-the-Handful-6945555202674346757″>♬ Go For the Handful – goldfishsmiles</a> </part> </blockquote> <script async src=”https://www.tiktok.com/embed.js“></script>

UGC photograph contests

Asking your viewers to submit pictures associated to your model is a simple and enjoyable technique to encourage participation. Plus, it provides you a ton of user-generated content (UGC) campaigns that you would be able to repurpose for future social media posts and campaigns.

For photograph contests, you possibly can ask folks to:

  • Submit a photograph of themselves utilizing your product
  • Share a photograph of themselves doing an exercise that pertains to your marketing campaign
  • Present how they used your product in a inventive method

Cooler model Yeti just lately teamed up with Traeger Grills in an Instagram photograph contest. Individuals have been requested to submit a photograph of their barbecue setup, tag Yeti and Traeger, and use the hashtag #YETIxTraegerBBQ within the caption.

The hashtag introduced in additional than 1,000 distinctive social posts which Yeti and Traeger each repurposed on their social channels.

3 social media contest concepts to extend followers

Use these inventive social media contest concepts to get more engaged followers.

Tag-a-friend contests

Asking your followers to tag their buddies in a submit or remark is a simple technique to enhance your followers with social media contests.

All it is advisable do is create a giveaway submit that asks your followers to tag a pal (or three buddies) for an opportunity to enter. You possibly can even provide bonus entries for each pal that they tag.

Right here’s an instance from the healthy snack bar brand GoMacro, which requested followers to tag two buddies for an opportunity to win free merchandise. Their submit had over 450 feedback which implies virtually 1,000 potential new followers!

Comply with to win

Skip the chit-chat and go proper to the purpose–ask customers to observe your social media web page for an opportunity to win.

It’s as simple as that!

Right here’s an instance from pop culture toy brand Funko, which provided customers an opportunity to win an unique Obi-Wan Kenobi™ toy in change for a observe. Funko additionally provided up a direct-to-purchase Amazon hyperlink for customers who didn’t wish to watch for the competition to wrap.

Reoccuring draw contests

Whereas getting a bunch of latest followers by means of a social media contest appears good within the second, it gained’t matter a lot in the event that they unfollow you as quickly as the competition ends.

When you get folks following your account, you’ll wish to maintain them there. This implies it is advisable provide them value beyond the contest itself.

A good way to do that is to host reoccurring social media contests. This could possibly be a weekly or month-to-month draw the place you give away a prize at constant intervals.

To sweeten the deal, you possibly can provide completely different prizes every time and even bump up the worth of the prize as time goes on.

The tourism sector of Newfoundland and Labrador made good use of this tactic in its #PlayItByEar marketing campaign, in partnership with Air Canada. The marketing campaign included weekly prize attracts for contestants who created songs utilizing native sound bytes. Additionally they included a grand prize giveaway on the finish of the marketing campaign to maintain followers engaged all through.

3 social media contest concepts to gather leads

Social media contests may help you discover extra certified leads and converse to a wider viewers. Listed below are three social media lead contest concepts to get you began.

Enroll contests

You should use sign-up contests to collect lead data in your clients. To do that, merely ask contest entrants to enroll in change for a deal or provide.

This was the technique the Columbus Blue Jackets hockey workforce used to enhance ticket gross sales for his or her Stanley Cup playoff video games. Fb adverts have been pushed out to followers, asking them to enroll to win free playoff recreation tickets.

This marketing campaign introduced in 2,571 leads and greater than $225,000 in single-game ticket gross sales.

Supply: Facebook

Direct message contests

If you would like your viewers to concentrate to your messaging, attempt reaching out on to their inbox.

Nail polish model Sally Hansen used this tactic in its latest Facebook Messenger contest.

Customers have been despatched direct messages asking them 4 questions on their pores and skin tone, undertone, and private fashion. Primarily based on the solutions supplied, Sally Hansen then advisable a customized set of shade suggestions that contest individuals might work together with and discover additional.

Those that shared their e mail addresses with Messenger have been entered right into a contest to win a set of limited-edition festive purple nail polishes.

This contest introduced in 11,000 new emails for Sally Hansen, to not point out an 85% e mail opt-in charge.

social media contest example by Sally Hansen

 

Supply: Facebook

Direct entrants to a touchdown web page

One other technique to get contest entries is to direct folks out of your social media channels to a contest touchdown web page. This may be performed by means of natural or boosted posts, Or, and even only a common social media submit.

Travel brand Expedia used this tactic in its #ThrowMeBack Twitter contest which let entrants revisit a trip from the previous after signing up by means of the touchdown web page.

3 social media contest concepts to extend model consciousness

Social media contests are a superb technique to let your clients or audience learn about your model, product, or service. Not solely that, however they will also be used to extend model consciousness and attain new potential clients.

Listed below are three enjoyable social media contest concepts that you should utilize to extend model consciousness for what you are promoting.

Collaborative contests

Collaborating with one other model or influencer in your trade is an effective way to achieve a brand new viewers and get folks speaking about your model.

For instance, you can workforce up with an influencer to give away one in every of your merchandise to their followers. Or, you can accomplice with a related model to double the prize affords of your contest.

Native Vancouver restaurant chain Nuba took benefit of this system once they partnered with yoga studio Jaybird. Each manufacturers deal with nourishing the physique and the thoughts, so the competition was an ideal match.

This contest introduced in 7x extra likes than different comparable Nuba posts.

Hashtag challenges

Hashtag challenges are an effective way to get folks concerned and engaged together with your model. They’re additionally tremendous simple to arrange as they normally depend on user-generated content material. All you want is a catchy hashtag and a few prize incentives!

Colgate’s #MakeMomSmile hashtag challenge on TikTok garnered huge outcomes. The competition referred to as on customers to share a video of themselves making their mother smile. In simply two weeks, the hashtag received over 5.4 billion views and greater than 1.6 million user-generated movies!

@zahra look how lovely my momma is :’) #MakeMomSmile @colgate_us #ColgatePartner ♬ Children Folk Acoustic – BDKSonic

Branded lens/AR contests

Platforms like Snapchat now provide branded lenses and AR filters that customers can mess around with. This offers a terrific alternative for manufacturers to get in on the enjoyable and host a contest utilizing these options.

Oreo used this characteristic to create “Oreoji” themed lenses, filters, and stickers. Customers might use these options of their every day snaps, or unlock a mountain zorbing recreation the place they dodged obstacles whereas flying down a slippery slope. Gamers gained free packs of cookies as prizes.

This marketing campaign helped Oreo join with a youthful viewers and get their consideration with one thing new and thrilling.

social media contest example by Oreo using Snapchat filters

Supply: Marketing campaign Stay

run a social media contest

When you’ve received your contest template, it’s time to start out planning your subsequent social media contest. When you’re working a social media contest for what you are promoting, otherwise you’re simply seeking to enhance your attain on a private account, these contest suggestions will show you how to get began.

1. Set your targets and select a platform

First issues first, it is advisable set your targets for the competition.

Are you seeking to enhance engagement? Drive visitors to your web site? Increase model consciousness?

As soon as what you wish to obtain, it’ll be simpler to decide on the proper platform (or platforms) on your contest.

For instance, if you happen to’re seeking to enhance engagement, Twitter or Instagram can be good selections. When you’re seeking to drive visitors to your web site, a contest on Fb may be a greater choice.

2. Select your prize

Subsequent, you’ll want to decide on your prize. Your prize must be related to your contest targets and viewers.

When you’re making an attempt to extend engagement, you can provide to promote them in your social channels. When you’re seeking to enhance model consciousness, you can provide a product pattern or swag merchandise.

3. Promote your contest upfront

It’s a good suggestion to construct hype round your contest earlier than it launches. Be sure to give folks sufficient time to enter the competition–you don’t need it to be over earlier than they also have a likelihood to take part!

You possibly can promote your contest upfront by :

  • Posting about it on social media
  • Sending out an e mail blast to your subscribers
  • Making a touchdown web page in your web site
  • Promoting the competition on related web sites and blogs

Use Hootsuite to schedule your social media posts in advance. This can show you how to be sure to’re selling your contest throughout all your channels, and that you just’re doing it persistently.

4. Collab with an influencer (optionally available)

Teaming up with an influencer is an effective way to get the phrase out about your contest. Ensure to decide on an influencer who has a comparable audience to yours.

You possibly can workforce up with an influencer by:

  • Asking them to share your contest on their social media channels
  • Having them create authentic content material on your contest (e.g., a weblog submit or social media submit)
  • Collaborating with them for prizes and/or contest entry necessities

5. Comply with the community’s tips

Relying on the social community you’re utilizing, there may be particular contest tips it is advisable observe. For instance, Fb desires it to be clear your contest is not affiliated with their brand. Instagram requires you to have official rules laid out for every contest.

Not following the community’s tips might end in your contest being taken down or not being accepted within the first place. So, it’s positively value having a look at earlier than you launch your contest.

6. Decide the winners

As soon as your contest is over, it’s time to choose the winners! There are a couple of methods you possibly can decide winners pretty:

  1. Use a web based software like Wheel of Names to choose a winner at random
  2. Decide the winner with essentially the most tags
  3. Let a choose determine

You’ll want to be upfront together with your entrants about the way you’ll be selecting the winner. That method, there are not any surprises when the competition is over.

7. Monitor and optimize your contest

After your contest ends, it’s vital to observe your outcomes and see what labored and what didn’t. This can show you how to optimize future contests in order that they’re much more profitable.

To trace your contest, you’ll wish to keep watch over:

  • The variety of entries
  • The variety of feedback, likes, and shares
  • How many individuals used your hashtag
  • How a lot engagement every submit obtained
  • Who your winners are and the place they’re positioned

Hootsuite Analytics can even show you how to observe how a lot attain and engagement your contest is getting. Monitor contest-related shares, hashtags, and extra to see how far your contest is shared.

Save time and run your subsequent social media contest with Hootsuite. Put it up for sale throughout all the key networks, interact your followers, and handle user-generated content material in a single place. Attempt it free immediately.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.





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