13 TikTok Ideas That Will Assist You Go Viral in 2023

Is TikTok taking on the world? With over one billion monthly active users, it undoubtedly looks like this video-based social networking platform has reached world domination standing. For those who haven’t joined in but, it’s time to get on board.

We’ve gathered up an inventory of the perfect TikTok suggestions and methods: suppose getting views, growing engagement, monitoring feedback and utilizing TikTok Reside. Positive, TikTok is taking on the world — however now it’s time for you to take over TikTok.

TikTok tips and tricks for 2023

1. Start with a hook

TikTok moves fast. If you don’t grab a viewer’s attention right away, you risk losing them to whoever is next on the endless scroll.

When creating a video on TikTok, start with a hook: ideally, the first second or two will reel in your intended audience. You can do this through audio or visual means.

For example, the makeup tutorial below shows the text “Makeup Placement Tips for Glasses Wearers” right from the start. There’s no waiting to see what the video will be about; instead, the TikTokker introduces the subject right away, giving you a reason to stick around and see what the advice is.


I’ve been sporting glasses for over 10 years and these @JINS Eyewear glasses are one of the crucial comfy, light-weight ones I’ve tried! #sponsored #jinseyewear #jinsxigari #makeupforglasses #makeuptips #makeuphackseveryday

♬ Roxanne – Instrumental – Califa Azul

Right here’s one other instance from a chef. They begin off the video with “Right here’s a trick I realized from working in kitchens” and present a unclean pot. The chef isn’t giving something away, however a viewer in a short time learns what the video is about and why they need to preserve watching (everybody loves a cleansing hack).


Little Chef Ideas #tips #hack #kitchenhacks #caramel #tiktokchef #littlechef #tiktokfood #fyp #fypシ #foryou #easy

♬ Le Festin (From “Ratatouille”) – Movie Sounds Unlimited

On TikTok, comments are king (sorry, that’s a lie—technically, Lewis Capaldi is king, however extra on him later). The extra feedback you get on a video, the extra possible TikTok’s algorithm will favour it, that means extra individuals will see your content material.

There’s a number of methods to get feedback in your TikTok, however the easiest technique (and actually, the only technique to get something you need) is to simply ask.

For instance, Dylan Mulvaney made a TikTok asking for follower’s recommendations for a Halloween costume. She obtained fifty thousand concepts — that’s sufficient to decorate up in costume each day for 136 years straight, in case you’re counting.


Day 207- HALLOWEEN COSTUME HELP!!! #trans #halloween #costume

♬ Halloween ・ cute horror song – PeriTune

3. … and reply as many feedback as doable

One other strategy to get extra feedback on TikTok? Make them your self. Replying to the feedback you get by yourself TikToks is nice for the algorithm, plus it helps to ascertain a extra real relationship along with your viewers.

With 3.6 million followers, TikTokker @erikatitus may simply ignore the feedback flowing into her movies—however she replies typically, growing her engagement and likewise making her followers really feel liked.



♬ Sirtaki (Zorba the Geek) – LucasGitanoFamily

Understanding that the creator is more likely to reply is an effective incentive for viewers to depart feedback, too. Which brings us to:

On the subject of incentive to remark: certainly one of TikTok’s most original options is creators with the ability to make movies that reply to a particular remark. In reality, some TikTokkers have constructed their following primarily based off of audience-requested unique movies — like @poppincandy official.


Reply to @ash3r_fl00f5 🍉WATERMELON MIX!🍉 #fyp #fypシ #foryoupage #watermelon #green #red #asmr

♬ original sound – Poppin Candy

This model makes most of its Tiktoks within the type of a reply. It’s an incredible technique for engagement: their movies get a ton of feedback, all from customers hoping to get a reply.

It’s difficult to maintain observe of all your feedback, particularly in case you don’t need to be on-line 24/7 (ah, the final word objective).

To be sure to don’t miss something, use Hootsuite Streams to watch TikTok feedback. You possibly can view, delete, and reply to feedback from inside the Hootsuite platform.

Try for free

5. Publish on the proper time

Do you know that there are optimal times to post on TikTok? The most effective time to submit is when most individuals are going to be actively scrolling, as a result of TikTok not often exhibits movies which are greater than per week or so previous. That point varies relying on day of the week: 9:00 p.m. is a superb time to submit on Monday, however not on Saturday.

Okay, so we discovered that 7:00 a.m. on Sunday is an effective time to submit—does that imply it’s a must to work on the weekend? Fortunately, no: you should utilize instruments like Hootsuite’s post scheduler to prepare your content material forward of time, and assure a video will go dwell when it’s more than likely to get a variety of views.

Recommended times to post in Hootsuite Composer

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6. Be taught out of your successes (and errors)

Take note of your TikTok analytics. See which sorts of movies are probably the most profitable and attempt to recreate that success. This isn’t to say you shouldn’t experiment with content material or hand over on a method that doesn’t go viral—it is best to make content material you are feeling obsessed with, it’s not all concerning the numbers.

Nonetheless, in case you’ve struck gold, strive putting it once more. For instance, in case you discover out that your viewers goes bonkers (and provides you over 400,000 likes) due to your shockingly correct Kardashian impression…


Replying to @:/ mmyeah… #kardashians #kuwtk #realitytv #realitytvclips #comedytrending

♬ original sound – Angelo

…it is best to strive that Kardashian impression once more. Perhaps even begin taking consumer’s requests for iconic strains (and who is aware of, maybe hit 2.1 million likes).


Replying to @mjpsbucket that is certainly one of my fav quotes from Kim 🤣 #kardashians #kuwtk #realitytv #realitytvclips #comedytrending

♬ original sound – Angelo

To get probably the most out of your TikTok metrics, use Hootsuite to analyze your performance. It’s the simplest strategy to see what’s working and what’s not.

[screenshot of Hootsuite TikTok analytics page would be good here!]

7. Discover your area of interest

That is the form of recommendation you’ll get in nearly any social media-related weblog submit: discovering your area of interest (and the group of customers who love that area of interest) is vital to establishing your private model, whether or not you’re utilizing TikTok for business or simply for enjoyable.

The narrower your area of interest, the extra particular your viewers will probably be: so don’t be afraid to get actually particular. For instance, this creator has earned over 320,000 followers for making meals in an electrical lunchbox. Their content material is immediately recognizable, they usually’re recognized for that area of interest content material.


Altering my identify and leaving the nation earlier than the Italians see this ✌️🤫 It was price it 💯 #YellowstoneTV #ChevyEVSongContest #cookingatwork #electriclunchbox #timetoletergo #lasagna #fypシ

♬ original sound – Allison

8. Use trending sounds

For those who’re ever caught in a TikTok rut, one of the simplest ways to get inspo for brand spanking new content material is to scroll by the platform your self. See what sounds are trending and what of us are utilizing them for, and take into consideration how one can put your individual twist on them — and we’re not (simply) speaking about making lip-sync movies.

Meghan Trainor’s “Made You Look” was large on TikTok in late 2022: there’s over 1.7 million movies made utilizing that audio clip, and the dance blew up a lot that Trainor herself made a TikTok doing it.


Loving all ur movies to #madeyoulook 💖🥹😭🫣🙏💖

♬ Made You Look – Meghan Trainor

Of the 1.7+ million TikToks utilizing that sound, the perfect ones are the movies that present the TikTokker’s distinctive persona—like these builders, who may not be fairly as glamorous (or rhythm-aware) as Trainor however have that basically genuine vibe that the TikTok viewers loves.


#sjrbuildingsolutions #fyp @meghantrainor

♬ Made You Look – Meghan Trainor

9. Soar on tendencies

Not all tendencies are primarily based on audio — there’s additionally challenge- and game-based tendencies, that are a good way to include some lighthearted enjoyable into your content material. Merely utilizing voice filters is rising as an enormous TikTok pattern, and a few of us are combining the voice filters with different tendencies (double whammy).


obtained him #littlefroginmyhand

♬ original sound – ave marin

10. Maintain it quick and candy

Editing TikToks is an art in itself, however for probably the most half, you’ll need to keep on with quick, snappy clips, a.ok.a. preserve the viewer’s consideration by all the time giving them one thing new to take a look at. This possible means reducing out fairly a little bit of content material with a view to present probably the most motion, and even dashing sure clips up. It is likely to be troublesome to distill your work all the way down to only a few seconds, however that’s the form of video that reels viewers in.


🌼🌼✨✨🎨🎨 #namiartist #xuhuong #fanart #speedpainting #art #acrylicpainting #fpy

♬ original sound – XVX – XVX

An incredible instance of this are the TikToks that visible artists make: a lot of them minimize collectively clips of their course of, exhibiting their viewers quick snippets of their work and the way a undertaking goes, step-by-step. The precise artwork would take for much longer, in fact, however reducing it into extra digestible items is one of the simplest ways to maintain an internet viewers engaged.

11. Experiment with new types of movies

TikTok is all the time altering—the kinds of videos that went viral in 2020 are completely different from the sorts of movies which are going viral in the present day. It’s essential to be continuously experimenting and adapting (and that’s additionally a part of what makes TikTok enjoyable).

Lewis Capaldi (named the King of TikTok by… himself, actually) is an icon on the platform, largely as a result of he’s continuously making an attempt new issues. After the singer teased a brand new love track on TikTok, {couples} began utilizing it to make romantic movies—and Capaldi began stitching these movies exhibiting how “lackluster” his personal love life is.


#duet with @robyn_mitchellbird93 #lonely

♬ original sound – Lewis Capaldi

It’s an unconventional strategy to promote the track, however it’s additionally refreshing how genuine Capaldi is on the app. And the irony in his video stitches is fairly hilarious. Eyerolling at lovey-dovey {couples} is widespread on TikTok, however doing it to your individual love track is just not.


#duet with @jaronatlas throwing up is my solely second of peace

♬ original sound – Lewis Capaldi

12. Use in style hashtags

Make your self simpler to seek out on TikTok through the use of trending hashtags that relate to your content material. This helps the platform perceive what sorts of movies you make, and what sorts of customers to indicate these movies to.

This TikTokker makes a variety of content material associated to meals in Sydney, Australia, they usually use hashtags to make that content material extra Web optimization-friendly.

For instance, the video under about Woolies (quick for Woolworths, a preferred grocery store chain down beneath) makes use of the hashtags #placesinsydney, #woolies, #woolworths, #wooliesfinds, #woolworthsfinds, #cheapeats, #hashbrown and #sweetpotatohashbrowns.


Really easy and handy to simply toast this candy potato hash brown! Crispy and yum! Vegan pleasant and for $6.50 a bag. It’s by *Robust Roots* Go examine them out! #placesinsydney #woolies #woolworths #wooliesfinds #woolworthsfinds #cheapeats #hashbrown #finds #grocery #haul #sweetpotatohashbrowns #strongroots

♬ original sound – Places in Sydney Foodie

For those who’re undecided what sorts of hashtags to make use of, strive doing a competitive analysis of different TikTokkers who’re discovering success in an analogous area of interest. Imitate it ‘until you make it!

13. Don’t take your self too significantly

Making a successful TikTok marketing strategy is severe work, in fact. However a part of the great thing about the platform is that you simply don’t must be historically “skilled” on a regular basis. Loads of TikTok customers simply need to scroll by and have fun, and it’s okay to indicate some vulnerability.

Creator Chris Olsen’s charming and relatable sense of humour has garnered an viewers of over 9 million. After his viral success, he’s continuously collaborating with celebrities and attending high-profile occasions, however his content material isn’t all about his achievements. In reality, he has a whole second TikTok account with many movies strictly devoted to creating enjoyable of himself. It solely makes him extra charming and relatable.


#duet with @njbuckeye #citiconcertseries

♬ original sound – New Jersey Buckeye

Bonus: 5 suggestions for going dwell on TikTok

1. Announce the dwell earlier than you do it

Generate some hype earlier than you go dwell by posting about it on TikTok. Let your viewers know whenever you’ll go dwell and what you’ll be speaking about, to allow them to “attend” in the event that they want to.

Trace: it’s also possible to do that throughout a number of platforms: Publish in your Fb, Instagram and Linkedin to promote your TikTok dwell.

2. Plan out what you’re going to say

You don’t want a script for going live on TikTok, however it’s a good suggestion to have a common plan of what you’re going to be doing. Make your self an overview of speaking factors or stuff you need to contact on earlier than going dwell.

That is particularly essential in case you aren’t tremendous comfy being on digital camera—having a plan will make you are feeling extra relaxed, and that confidence will come throughout to your viewers.

3. Title your dwell appropriately

As a result of your viewers can be part of your dwell at any time, it’s essential to examine in with them and remind them what the aim of your TikTok is. For instance, a viewer that joins 5 minutes in would possible have missed your introduction, and also you don’t need them to scroll away as a result of they don’t know what’s happening.

Be certain your complete viewers is on top of things by titling your dwell appropriately (for instance, “Educating my canine roll over” or “Q&A with a fireworks scientist” in order that viewers instantly know what your dwell is about. You can too plan verbal reminders each couple of minutes: simply say just a few phrases to catch up anybody who tunes in late.

4. Thank your viewers

The principle distinction between common TikTok movies and TikTok Reside is that your viewers can work together with you in actual time. Be sure to’re benefiting from that by partaking with them: acknowledge feedback, reply questions and point out viewers by identify in case you can.

It’s an efficient technique for making a extra real connection along with your followers, and who doesn’t love a shoutout?

5. Make a name to motion

Your TikTok Reside is likely to be the primary time some viewers are seeing you, and also you don’t need it to be their final. Encourage viewers to observe you (on TikTok and on different platforms, when you have it) and to depart likes and feedback. That’s engagement that may allow you to on the subject of TikTok’s algorithm.

You possibly can say your name to motion verbally and even squeeze it into the title of your Reside.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you possibly can schedule and publish posts for the perfect occasions, have interaction your viewers, and measure efficiency. Strive it free in the present day.

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