15 Snapchat Statistics That Matter to Entrepreneurs in 2022
Snapchat stays one of the crucial widespread social media platforms on this planet — and it may be an ideal software for companies trying to join with their audiences in enjoyable and fascinating methods.
In case your model is planning to make use of Snapchat for business, you’ll want to incorporate Snapchat stats into your social media plan. Monitoring important Snapchat consumer stats, familiarizing your self with essentially the most up-to-date Snapchat enterprise statistics, and studying attention-grabbing information concerning the social media platform can take your social media advertising and marketing technique to the following stage.
Numbers converse louder than phrases, although. Listed here are all of the statistics you could inform if Snapchat advertising and marketing is the best transfer for your enterprise in 2022 and past.
Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
As of This fall 2021, Snapchat had 319 million every day customers. Only a 12 months earlier, the numbers got here in at 265 million. It’s a major enhance, and one which has remained regular 12 months over 12 months for the reason that platform’s inception. That type of development means the bottom of consumers a enterprise can entice on the platform can also be at all times rising.
Snapchat’s variety of month-to-month energetic customers is considerably increased than the every day depend. In January 2022, 557 million individuals used Snapchat on a month-to-month foundation, which made it the twelfth hottest social media platform on this planet.
92 million of Snapchat’s every day customers are situated in North America. This makes the app an ideal software for any enterprise trying to make an impression in that area. The following largest demographic is in Europe, which has a attain of 78 million.
Snapchat’s consumer base continues to be on the younger aspect. Practically 20% of the video messaging app’s customers are between the ages of 18 and 24. Solely 6.1% of male customers and 11% of feminine customers are older than 35. In case your social media technique is geared in the direction of a Gen Z and younger millennial viewers, Snapchat is a good place to succeed in them.
All of Snapchat’s customers have accounts on different social media platforms. The app’s viewers has essentially the most overlap with Instagram, Fb, YouTube and WhatsApp. Few Snapchat customers additionally use Reddit and LinkedIn.
Time spent within the app per day has elevated since 2021 when it was reported at 27 minutes — at the same time as extra rivals emerged (taking a look at you, TikTok). And whereas half-hour a day won’t seem to be rather a lot, it’s solely 3 minutes lower than individuals spend on the present chief of the pack, Fb.
The variety of Snapchat customers + the time they spend on the platform = alternative for entrepreneurs!
AR features are a serious a part of every day Snapchat utilization. In an outline for buyers, Snapchat claimed that over 200 million (or 63%) of the platform’s every day energetic customers interact with augmented actuality (AR) options, like filters, day by day. A enterprise that may incorporate AR into its technique goes to have a head begin on partaking customers on Snapchat.
Discover ways to create your individual Snapchat lenses and filters in our beginner-friendly guide to Snapchat marketing.
Snapchat options tons of enjoyable video games for customers, like Bitmoji Celebration. These video games, known as Snap Video games, constantly entice about 30 million customers each month. In whole, they’ve reached over 200 million customers.
Why does this matter to manufacturers? Companies promoting on the platform can choose Snap Video games as a placement for 6-second unskippable advertisements.
When you have got a consumer base as giant as Snapchat’s, the whole spending energy goes so as to add up. As of late, Snapchat customers maintain a whopping $4.4 trillion in international spending energy. $1.9 of that is concentrated in North America alone.
Numerous profitable companies have used Snapchat as a advertising and marketing and promoting platform and seen nice ROI in consequence. Snapchat lists journey app Hopper, sizzling sauce model Truff, and clothes consignment app Depop amongst its most spectacular success tales.
Hopper’s instance is especially inspiring. The airline reserving app used location radius concentrating on for his or her advertisements and designed devoted inventive belongings for every radius’s promoting viewers (so, for instance, Snapchatters in New York solely noticed flight offers regarding flights leaving from New York).
In response to the case study, “By introducing radius concentrating on to its technique, Hopper was additionally capable of reduce its price per set up in half, and confidently scale its funding in Snapchat by 5x.”
On the finish of the day, numbers don’t lie. Snapchat’s annual promoting income has grown yearly since 2016. In 2021, the platform generated $2.62 billion in promoting income. That development reveals no signal of slowing down. It’s clear that an increasing number of manufacturers are recognizing Snapchat’s promoting potential.
As beforehand famous, Gen Z and younger millennials make up a good portion of Snapchat’s consumer base. There’s a stereotype that Gen Z-ers have brief consideration spans, and Snapchat’s information doesn’t precisely disprove that. Statistics present that they spend much less time than older generations taking a look at content material on Snapchat — nevertheless, their recall (particularly in relation to promoting) is increased than that of different age teams.
Gen Z customers show a 59% promoting recall after partaking with an commercial for 2 seconds or much less. It’s an enormous impression made with little or no time. With such an impressionable viewers, Snapchat advertisements are arrange for achievement.
There’s an choice to view Snapchat pictures and movies on mute, however statistics present that it’s not how most customers interact with the app. 64% of customers view advertisements on Snapchat with the sound on. Whether or not you’re together with a catchy theme tune or buyer testimonies, it’s an necessary factor to remember when planning your social media technique.
At 126 million eligible customers, India leads the worldwide Snapchat advert attain rating. Nonetheless, if we have a look at what share of a rustic’s inhabitants (over the age of 13) will be reached by way of Snapchat promoting, Saudi Arabia leads the chart at 72.2%.
As of 2022, 54.4% of Snapchat’s promoting viewers establish as ladies and 44.6% establish as male.
An attention-grabbing gender statistic comes within the 18-24 12 months previous bracket, although. Ladies outnumber males in all ages bracket aside from this one. Women and men ages 18 to 24 are tied at 19.5% of the whole consumer make-up on this demographic.