150+ Social Media Statistics that Matter to Entrepreneurs in 2022

We’ve compiled the newest and most useful social media statistics to tell your social advertising technique. Perceive how social media channels carry out, get detailed data on important demographics, and collect actionable insights into how customers behave on every platform.

So, maintain on to your hats and buckle up tight as we provide you with unparalleled entry to the very best social media statistics for 2022.

A observe on sources: We’ve collected these stats from third-party surveys, whitepapers, and experiences from the platforms themselves. Inquisitive about digging deeper? Start with Hootsuite’s Global State of Digital 2022 Report (together with Simon Kemp’s overview).

Supply: Hootsuite’s Digital Trends Report 2022

Supply: Hootsuite’s Digital Trends Report 2022

Social media promoting statistics

• Advert spending on social media is projected to achieve over $173 million in 2022
• In 2022, social media video advert spending will develop by 20.1% to $24.35 billion
• Annual promoting spend on social media in 2022 will prime $134 billion, a rise of over 17% YOY
• 52% of social media users say that when a platform protects their privateness and knowledge, it’s extremely impactful on their resolution to work together with the advertisements or sponsored content material they see on the channel

Supply: eMarketer

Need extra social media promoting stats? We’ve acquired you. Try our listing of 50+ Social Media Advertising Statistics that Matter to Marketers in 2022.

Instagram statistics

Customers

• Instagram now boasts over 1.5 billion users
• Instagram advertisements attain nearly 30% of internet users
• Instagram is the fourth most popular social networking website on the planet
• The typical consumer worldwide spends 11.2 hours per month on Instagram
  • In Turkey, Insta’ utilization is the best, with a median of 20.2 hours per thirty days
  • South Korea totals the bottom period of time spent per thirty days with 5.8 hours

Supply: Hootsuite’s Digital Trends Report 2022

Demographics

Utilization

Supply: Hootsuite’s Digital Trends Report 2022

Manufacturers

On the lookout for much more Instagram advertising stats? Have a peek at 35 Instagram Stats That Matter to Marketers in 2022.

Fb statistics

Customers

• Fb’s MAUs are quick approaching 3 billion people, that’s 36% of the world’s inhabitants
• 58.8% of the world’s complete web customers use Fb month-to-month
• Simply over 66% of Facebook users log onto the positioning day by day

Demographics

• 56.5% of Facebook customers worldwide are male, 43.5% are feminine
• Nearly 20% of Fb’s worldwide customers are males aged 25-34
• Girls aged 13-17 are Fb’s lowest demographic of customers throughout the globe
• In America, women aged 25-34 are essentially the most prolific customers of Fb
• India boasts essentially the most Fb customers, with 349 million selecting to make use of the channel. The US is shut behind, with nearly 194 million customers.

Utilization

Supply: Hootsuite’s Digital Trends Report 2022

Manufacturers

Supply: Statistica

Supply: Emarketer

If you wish to get forward of the social commerce sport, take a look at our Guide to Getting Started with Social Commerce, or much more Facebook stats.

Twitter statistics

Customers

Demographics

• 38.5% of Twitter’s customers are aged 25-34
• Solely 6.6% of Twitter’s customers are aged 13-17
• Twitter’s viewers is predominantly male, with 70.4% of the platform’s demographic figuring out as that gender, leaving girls accounting for 29.6% of Twitter’s viewers
• 33% of Americans who use Twitter have a university diploma

Utilization

Supply: Emarketer

Manufacturers

• 16% of web customers between the ages of 16-64 use microblogs for model analysis
• 211 million of Twitter’s day by day lively customers might be monetized by means of advertisements
• ​​Advert income on Twitter in 2021 exceed $1.41 billion, a rise of twenty-two% YOY

Observe this hyperlink for much more Twitter stats.

YouTube statistics

Customers

Supply: Hootsuite’s Digital Trends Report 2022

Demographics

Utilization

Manufacturers

• The most well-liked search time period on YouTube is song, adopted by DJ, dance, and TikTok
• 70% of viewers purchased from a model after seeing it on YouTube
• Adverts focused to customers by intent (moderately than demographic) earn 100% higher lift in buy intent
• YouTube advertisements have the potential to achieve 2.56 billion users

Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Marketers in 2022.

Pinterest statistics

Customers

Demographics

Supply: Statistica

Utilization

• 86% of Pinterest customers additionally use Instagram, which isn’t shocking given the visible nature of each channels
• 97% of top searches on Pinterest are unbranded (that means customers haven’t made up their thoughts but)
• Pinterest claims 12.4% of US social media visits
• 26% of US Pinterest users go to the positioning day by day, 68% weekly, and 91% month-to-month

Manufacturers

• Nearly 11% of Web customers between the ages of 16-64 use on-line pinboards for model analysis
• Pinterest current surpassed $2 billion in revenue, rising by 52% YOY
• 80% of weekly users have found a brand new model or product on Pinterest
• Pinterest predicts that emerging trends in 2022 might be jewellery, biophilic design, conventional recipes, indoor swings, and… mullets.

Take a look at extra hair-raising Pinterest stats with our weblog submit Pinterest Statistics That Matter to Marketers.

LinkedIn statistics

Customers

Supply: Emarketer

Demographics

• Over 185 million Americans use LinkedIn, making the nation the best consumer fee on the planet
• Hungary has one of many lowest LinkedIn utilization charges, with solely 1 million people on the platform
• LinkedIn is hottest with males aged 25-34 years outdated, and least well-liked amongst girls aged 55+

Utilization

Manufacturers

• The most-followed brands on LinkedIn embrace Google, Amazon, TED Conferences, Forbes, Unilever, and Microsoft
• LinkedIn boasts over 57 million companies listed on the positioning
• LinkedIn advertisements attain simply over 10% of the world’s inhabitants
• Adverts on LinkedIn attain 42.8% of girls and 57.2% of males

In case you’re after much more juice LinkedIn stats, that you must have a learn by means of LinkedIn Statistics Marketers Should Know.

Snapchat statistics

Customers

Demographics

• Snapchat reaches 75% of millennials and Gen Z
• The social media app is hottest with each women and men aged 18-24, and the least well-liked cohort is males aged 50+

Supply: Hootsuite’s Digital Trends Report 2022

Utilization

• On common, individuals spend 3 hours per thirty days on Snapchat
• Surprisingly, Snapchat is the one channel that doesn’t maintain its consumer base completely, that means that Snapchat’s viewers are additionally scrolling by means of different channels too
• In 2022, individuals will spend a median of 7 minutes per day on Snapchat
• In 2021, Snapchat launched 18 New Yr’s Eve lenses that generated greater than 7 billion impressions

Supply: Emarketer

Manufacturers

• Snapchat’s income elevated by 64% to 4.1 billion in 2021
• 25 of Snapchat’s Uncover Companions reached over 50 million distinctive Snapchatters from all over the world
• In 2021, beauty’s model MAC constructed a number of AR try-on make-up lenses and launched these on the channel, leading to 1.3 million try-ons, a 2.4x carry in model consciousness, and 17x improve in purchases
• Snapchat’s minimal ad budget spend is $5
• Snapchatters maintain 4.4 trillion in spending energy

Need extra Snapchat stats in your life? Have a learn of 21 Snapchat Stats That Matter to Social Media Marketers.

TikTok statistics

Customers

• Customers spend a median of 19.6 hours per month on TikTok
• 20% of American adults use TikTok
• TikTok downloads by way of the App Retailer grew by 6% in January 2022
• Additionally, in January 2022, TikTok boasted roughly 29.7 million day by day lively customers by way of iOS gadgets worldwide

Supply: Statistica

Demographics

Supply: Statistica

Utilization

• TikTok customers spend, on common, a complete of 19.6 hours a month scrolling by means of the app
• The video-sharing app is available in sixth place in an inventory of the world’s most-used social media platforms
• Nearly 84% of TikTok’s viewers additionally use Instagram
• The typical US consumer spends 32.8 minutes per day on TikTok (that’s 2nd place after Fb)
• 57% of TikTok’s mentions across the web are positive

Supply: Vox

Manufacturers

Are your Toks the Tickest? Stage up your TikTok information with extra Important TikTok Stats Marketers Need to Know.

Save time managing your social media presence with Hootsuite. From a single dashboard you’ll be able to publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Attempt it free at this time.

Get Started

Simply handle all of your social media in a single place and save time with Hootsuite.