17 Instagram Bio Concepts + Tips on how to Create Your Personal (Templates)
So far as historical past goes, we’re residing in charmed occasions—however Shakespeare by no means needed to write an Instagram bio (and let’s face it, the person wasn’t recognized for being concise). Typing these fateful phrases into your profile is aggravating, and for good cause: your Instagram bio is commonly the primary place different customers will look after they’re deciding whether or not or to not observe you.
Right here’s all the things you want to find out about Instagram bios, and find out how to write one worthy of a three-act play. Wherefore artwork thou bio?
Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
What is an Instagram bio?
A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.
Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative…but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.
What makes a good Instagram bio?
A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. Instagram bios should be short and sweet, and genuinely convey your personality as a creator or brand.
When you’re dreaming up your bio, try asking yourself these questions—especially if you’re using Instagram for business:
- What’s your model promise?
- How about your model persona: Humorous? Critical? Informative? Playful?
- What are your particular expertise?
- Are you an area enterprise? Nationwide? Multinational?
- What makes your services or products distinctive?
- What’s the very first thing you need folks to do after they go to your profile?
On that final level: All good advertising and marketing supplies ought to embody a transparent and compelling call to action. Your Instagram bio is not any exception. Give guests clear route if you’d like them to click on the hyperlink in your bio, observe your account or take a special particular motion.
You may wish to add a link to your bio to ship folks to a web page the place they will purchase your merchandise, otherwise you might need a special conversion purpose in thoughts. Perhaps you need folks to Like your Facebook page, follow you on TikTok or join your publication.
10 Instagram bio concepts
In the event you’re feeling slightly caught, no concern—there are actually 1.22 billion Instagram customers you may get inspiration from. Right here’s a number of to get you began.
1. Humorous Instagram bios
Sadly, there’s nothing much less humorous than attempting to be humorous. The important thing to a comedic Instagram bio is holding trustworthy, like this one from a drink model.
Enjoying to your viewers—and embracing how they see your model—is one other approach to get laughs.
And when all else fails, being quippy and considerably obscure can be a very good supply of comedy—if chaos is your model, embrace it.
2. Instagram bio quotes
Utilizing Instagram bio quotes could be a good way to precise an concept or create a sense of connection.
You possibly can use a saying, a line from a poem or tune, or any phrase that may imply one thing to potential followers. Simply ensure that to provide credit score the place credit score is due when you use another person’s phrases.
The Quotations Page is an efficient place to start out your seek for good Instagram bio quotes.
Listed here are 15 quote concepts you may copy and paste immediately into your Instagram bio.
- Happiness relies upon upon ourselves – Aristotle
- We’re all born bare and the remainder is drag— RuPaul
- Change won’t come if we look ahead to another individual or another time—Barack Obama
- I’d reasonably remorse the issues I’ve carried out than remorse the issues I haven’t carried out – Lucille Ball
- Creativeness is extra vital than information – Albert Einstein
- You miss 100% of the pictures you don’t take – Wayne Gretzky
- Cherish eternally what makes you distinctive, cuz you’re actually a yawn if it goes – Bette Midler
- In the event you don’t just like the street you’re strolling, begin paving one other one – Dolly Parton
- By no means let the concern of putting out hold you from enjoying the sport – Babe Ruth
- I’m a wealthy man—Cher
- You could be the lead in your personal life – Kerry Washington
- When the entire world is silent, even one voice turns into highly effective – Malala Yousafzai
3. Inventive Instagram bios
A bio could solely be 150 characters, however that’s greater than sufficient to stretch that artistic muscle. In the course of the launch of Netflix’s Heartstopper, the corporate modified their bio to an invitation for the primary actors to start out a band.
This bio from Crocs is so artistic, it takes a second to grasp—we’ll allow you to learn it earlier than spoiling.
Did you get it? It’s “In the event you ain’t Croc-ing, you ain’t rocking.”
In the event you can’t make up your thoughts, do all of it. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Vogue Mannequin” and “Homosexual Icon” standing, and a hyperlink to her e book in her bio. Spectacular (however not as spectacular as a canine writing a e book).
4. Cool Instagram bios
“All your folks are so cool, you exit each night time”— Olivia Rodrigo. Who’s fairly cool herself: this quick, informative and rhyming bio says all of it.
One other approach to up the cool issue: commit an final branding fake pas and don’t introduce your self in an simply identifiable approach. For instance, most people would establish Serena Williams as a tennis celebrity. In her Instagram bio, she’s merely “Olympia’s mother.” It feels very true to her, and that’s cool.
There’s a sample right here—”cool” and “quick” go hand-in-hand. Being too wordy doesn’t give off the cool issue, so if that’s what you’re going for, attempt to be as concise as potential. Like Lizzo.
5. Brief Instagram bios
Talking of quick—when you don’t want 150 characters, don’t use them. Courting app Bumble’s bio merely prompts of us to make the primary transfer.
Fewer phrases makes the phrases you do use extra highly effective, and actually makes a press release.
Or, you may go in a completely wrong way and write a brief bio that few, if any, will perceive. You do you.
6. Intelligent Instagram bios
A intelligent Instagram bio will rating a chuckle (and hopefully a observe) from customers. Keep self conscious and lighthearted, and the cleverness will come. Outdated Spice’s bio is a play on the weird masculinity that’s current in males’s deodorant branding.
Tiffany Haddish hypes herself, however stays humble in her Instagram bio.
And generally, the cleverest route is the best: in a world of individuals attempting to be as cool as potential, artist Allie Brosh simply tells it like it’s, and actually stands out.
7. Instagram bios with emojis
Emojis are like dishonest (the great type). When phrases fail, emojis are there. Designers Josh and Matt describe their relationship, profession, house base and pets all in a single line of emojis.
You may also use emojis like bullet factors for a super-aesthetic look.
Or, go together with the traditional (if it ain’t broke, don’t repair it) and substitute emojis for the phrases they signify—hearts for love, and so forth.
8. Instagram enterprise bios
In the event you’re utilizing Instagram for enterprise, a bio is usually a great spot to introduce your self (an increasing number of of us are using social media to research brands). Kraft peanut butter has an important instance of a succinct bio that describes their firm.
Companies may use their bio to explain their model ethos, and what makes them completely different from others within the business.
In the event you’re doing affiliate internet marketing or partnering with different companies, a bio is an efficient place to place low cost codes or promotions associated to these affiliations.
9. Instagram bios with hyperlinks
Your hyperlink in bio is a wealthy place for customers to realize extra sources and details about your model. Be sure your viewers sees it by pointing to it—actually. Clothes model Free Label makes use of their bio to establish what the hyperlink is (on this case, a path to their newest launch).
In a similar way, artist Zoe Si makes use of her bio to level to her newest e book, which is accessible by her hyperlink in bio.
10. Informative Instagram bios
Generally, you simply need the info. Having the reply to your most incessantly requested questions—within the instance beneath, that’s in all probability “When are you open?”—can repay. It may not be enjoyable, however it’s easy and clear.
13 Instagram bio tips chances are you’ll not find out about
Hungry for extra? We obtained you. Listed here are some tricks to make your bio stand out.
1. Use fancy Instagram bio fonts
Technically, you may solely use one “font” in your Instagram bio. However there are instruments on the market that may show you how to create the look of a customized font by mapping your textual content to current particular characters.
Right here’s an instance of what Hootsuite author Christine’s bio appears like in a number of completely different fonts, as created utilizing the instrument Instagram Fonts.
That third one is slightly bonkers, however you could possibly choose and select a number of phrases to include strategically for visible enchantment. Typically, it’s a good suggestion to make use of this trick sparingly, for emphasis, reasonably than dressing your complete bio up in fancy fonts.
When you discover a font fashion you want, simply copy-and-paste it into your Instagram bio.
2. Use Instagram bio symbols
We’ve already talked about utilizing emojis. However you can even go old-school and use particular textual content symbols to interrupt ★ up ★ your ★ bio. (Bear in mind Wingdings and Webdings? How very Nineties.)
This trick makes use of the identical precept because the tip above, however as a substitute of utilizing symbols to create the look of a customized font, you need to use them as retro emojis or distinctive bullet factors:
The simplest approach to discover your particular character is to open a brand new Google Doc, then click on Insert and select Particular characters.
You may scroll by the accessible choices, search by key phrase, and even draw a form to discover a related character. Then, simply copy and paste into your Instagram bio.
3. Add a location
That is notably helpful for companies: clients will wish to know who (and the place) they’re shopping for from. Marking your location may assist your model be extra searchable.
If you add your tackle to your Instagram enterprise profile, it additionally seems beneath your bio however doesn’t burn up any of your bio character depend. That is one other nice approach to unencumber area for extra compelling bio info. Be warned, your tackle solely exhibits up on cell.
4. Add contact buttons
Enterprise profiles can embody contact info within the type of buttons that enable folks to telephone you, e-mail you, or get instructions to your enterprise immediately from Instagram. That is one other one which solely exhibits up on cell.
5. Add a name to motion button
One other mobile-only characteristic: You may encourage folks to take motion straight out of your Instagram bio with CTA buttons. These enable your followers to take direct actions like ordering meals out of your restaurant, or shopping for tickets in your occasion.
You’ll discover these choices below Motion Buttons when enhancing your enterprise profile.
6. Add a hyperlink in bio
You get one clickable hyperlink in your Instagram bio. Since you may’t use clickable hyperlinks in Instagram feed posts (except you’re utilizing Instagram ads or Instagram Shopping), your bio hyperlink is effective actual property.
You may change the URL as typically as you want. You may wish to hyperlink to your latest or most vital content material (like your newest weblog put up or video), a particular marketing campaign, or a landing page specifically for visitors coming from Instagram.
You may also use Instagram tools resembling Linktree to arrange a cell touchdown web page with a number of hyperlinks, so that you don’t should hold updating the hyperlink in your Instagram bio, which may result in outdated “hyperlink in bio” statements on older posts.
7. Use your bio to direct visitors to a different platform or web site
In case your main social media is on a special platform and also you think about Instagram a needed evil, that’s okay—you need to use your bio as a approach to direct different customers to that platform.
Comic Ziwe Fumudoh not often posts on Instagram, however may be very lively on TikTok, so she makes use of her bio to steer audiences in direction of that app.
Lush, weirdly, “departed” from social media however nonetheless has an lively Instagram and makes use of their hyperlink in bio to elucidate why they’re not on-line.
8. Use line breaks
Individuals don’t are likely to learn info on-line. As an alternative, they scan for bite-sized chunks of knowledge.
Make that info straightforward to establish utilizing line breaks.
Okoko Cosmetiques makes use of a mixture of emojis and line breaks to create this cute Instagram bio:
It’s very easy so as to add line breaks utilizing the Instagram internet interface. Merely area your bio as you desire to it to look.
On cell, your greatest guess is to create your bio with the spacing you need utilizing a notes app. Then, copy and paste it into your Instagram bio subject. Or, use one of many Instagram bio templates beneath.
9. Share your pronouns
If you wish to, it’s nice to share your pronouns on Instagram. Since the option was first added in May 2021, it’s change into customary on the app so as to add your pronouns to your bio, whether or not you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know find out how to correctly tackle you, and normalizing the observe helps make everybody feels extra snug on the platform.
10. Use Hashtags
Hashtags in your Instagram bio are clickable hyperlinks. Consider, although, that Instagram bios don’t seem in hashtag search outcomes. Including Instagram hashtags to your bio gained’t make it extra discoverable.
Meaning you shouldn’t embody hashtags except they’re immediately associated to your enterprise, as a result of every one represents a chance for potential followers to click on away.
Nevertheless, including a branded hashtag to your bio is a good way to advertise and acquire user-generated content material.
This is without doubt one of the greatest methods for companies to make use of hashtags of their bio. When a consumer clicks on the hashtag, they’ll see all of the content material your followers and followers have posted, which creates glorious social proof for your business.
Branded hashtags are additionally a good way to get extra content material: you may reshare follower’s posts that use the hashtag. The truth is, some customers construct their complete following off of user-submitted posts.
11. Use your bio to hyperlink to different accounts
If in case you have a private and a enterprise account, otherwise you’re concerned in a cool challenge that has its personal deal with, you may tag that account in your bio. This might help folks establish you (Oh, THAT’S the place I do know Zendaya from) however watch out utilizing them, as they could encourage audiences to navigate away out of your web page. (That is one thing Zendaya doubtless doesn’t care about).
12. Add a class
If in case you have a business profile on Instagram, you may select a class for your enterprise. This seems below your identify and might help folks see what you do at a look.
Elmo, for instance, is a public determine.
Utilizing a class for your enterprise can unencumber area in your Instagram bio, because you don’t must repeat this info. Nevertheless, it solely seems within the cell view, so you may’t assume everybody will see it.
13. Announce information
So long as you keep in mind to replace your bio repeatedly, you need to use it to announce information about new merchandise and updates in your model. In the event you’re going to place a date in your bio, although, mark your calendar or set a reminder to alter it—when you’ve got an previous date in your bio, it makes your account seem like it’s not being monitored intently.
After 5/19, Taco Bell will (or a minimum of, they need to!) replace the old-news-Mexican-pizza doesn’t break their rep.
Instagram bio templates
Nonetheless unsure what to incorporate in your Instagram bio? We’ve created some social media bio templates, together with Instagram bio templates, to get you began.
Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
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