19 Fb Demographics to Inform Your Technique in 2022

In 2021, Fb rebranded to Meta, which now acts as Fb’s father or mother firm and oversees Instagram, WhatsApp, and Messenger. These 4 apps are generally known as Meta’s Household of Apps.

For entrepreneurs, because of this Fb is now considering of itself as a part of a conglomerate of apps, however this isn’t any cause to not drill down into the specifics of what actually makes Fb tick.

Learn on to search out important Fb demographics that matter to social media entrepreneurs in 2022.

19 Facebook user demographics you need to know in 2022

Meta’s total revenue is $117.9 billion

Not dangerous for an organization began in a Harvard dorm bed room! $115.6 billion of this income got here from Meta’s Household of Apps.

Not content material with solely having a few of the largest apps on the earth underneath their belt, Meta can be investing closely in Actuality Labs, a enterprise owned by Meta that produces augmented actuality and digital actuality {hardware} and software program. In 2021, $2.2 billion of Meta’s 2021 income got here from this space of the corporate.

Meta’s revenue has increased by 3086% since 2011

Nonetheless generally known as Fb in 2011, the corporate has grown wildly for the reason that days of poking individuals in your buddies’ listing. Since then, Fb/Meta’s income has grown by a mind-blowing 3086%, from $3.7 billion to $117.9 billion.

In This autumn 2021, $15 billion of Meta’s ad revenue got here from the US and Canada

Kerching! One other $8.1 billion got here from Europe, $6.1 billion from the Asia-Pacific area, and $3.2 billion from the remainder of the world. One thing to consider if you’re crafting ad campaigns on Facebook.

Supply: Meta

2.82 billion people log into Meta’s Household of Apps day by day

Yup, this consists of Fb, and this quantity has solely elevated quarter on quarter as extra individuals discover worth in scrolling by way of Fb, Instagram, WhatsApp, and Messenger.

graph of Family Daily Active People (DAP)

Supply: Meta

Asia-Pacific has the very best variety of Fb day by day lively customers (DAUs)

In This autumn 2021, a whopping 806 million individuals in that area logged into Fb. In Europe, 309 million checked their Fb account day by day, and 195 million individuals did the identical within the US and Canada.

The worldwide average revenue per user on Facebook is $11.57

Common income per person (ARPU) is a vital metric as a result of it tells Fb how a lot cash they make off their customers. In 2021, Fb’s ARPU grew by 15.7% in comparison with 2020.

In This autumn 2021, Fb’s ARPU was highest within the US and Canada, with the common income per person netting Fb a cool $60.57. Conversely, the demographic with the bottom ARPU was Asia-Pacific with $4.89.

What’s attention-grabbing right here is that Asia-Pacific has the very best variety of individuals logging into Fb however the firm earns the bottom quantity of income from this demographic.

When you’re utilizing Fb, you’re more than likely to use the other apps in Meta’s Family

Fb customers like to be concerned with Meta’s different apps in its Household.

  • 74.7% of Fb customers additionally use YouTube
  • 72.2% of Fb customers additionally use WhatsApp
  • 78.1% of Fb customers additionally use Instagram

In our research, we additionally discovered that Fb customers are least more likely to additionally use TikTok and Snapchat, two platforms that typically entice a youthful viewers.

Fb is the most popular social media network for women and men aged 35-44

That’s proper. Older millennials can’t get sufficient of Fb. This demographic is almost certainly to have been early adopters of Fb in a post-Myspace world and continued to make use of and favor the platform as they grew up.

Fb is least widespread with girls aged 16-24, with solely 7.3% of girls surveyed itemizing the social media platform as their favourite.

56.6% of Facebook’s ad audience are men

Talking of female and male demographics, it’s value mentioning that greater than half of Fb’s advert viewers are male, with girls making up the remaining 43.4% of Fb’s promoting demographic.

Facebook advertising audience overview
Supply: Hootsuite Digital Trends Report

70% of US adults use Facebook

In accordance with analysis by Pew, no different main platform comes anyplace near this quantity of utilization, besides YouTube, which is utilized by 80% of Individuals.

49% of Americans say that they go to the social media platform a number of occasions a day

Repeat visits equal extra probability of seeing an advert marketing campaign, a big driver in Fb’s rising income.

Want extra Fb advertising suggestions in your life? We’ve bought you coated. Try 39 Facebook Stats That Matter to Marketers in 2022.

Fb utilization is an excellent break up between Democrats and Republicans

72% of Democrats and 68% of Republicans use Fb, and Democrats are extra doubtless to make use of different social media platforms, together with Instagram (40%), Twitter (32%), and WhatsApp (30%).

For advertising functions, because of this the liberal demographic is likely to be extra tech-savvy and will be reached on extra locations on-line in comparison with their extra conservative counterparts.

Democrats more likely than Republicans to use many platforms including Instagram and Twitter but similar shares say they use Facebook

Supply: Pew Analysis Heart

Males aged 25-34 maintain the biggest share of advertising reach on Facebook

When you’re trying to run advert campaigns on Fb, you’ll have to know precisely who to focus on campaigns to, and males aged between 25 and 34 make up 18.4% of Fb’s advert viewers. Girls in the identical age group account for 12.6%.

The demographics with the bottom advert attain are women and men aged 13-17 and seniors aged 65+.

Facebook advertising audience profile

Supply: Hootsuite Digital Trends Report

When you’re on the lookout for extra Fb promoting insights, head over to How to Advertise on Facebook: Complete Facebook Ads Guide for 2021.

India is the country with the most extensive advertising reach

Carefully adopted by America, Indonesia, Brazil, and Mexico. The primary European nation on the listing is the UK after which Turkey and France.

In India, Fb advertisements attain 30.1% of the inhabitants aged 13+, and within the US, advertisements attain 63.7% of the identical age group.

The Fb app was downloaded 47 million times in America throughout 2021

This can be a lower of 11% in comparison with earlier years. Fb was the fourth hottest app, overwhelmed to the highest spots by Snapchat, Instagram, and TikTok—notable all video-centric apps.

Might this be why Fb lately launched Facebook Reels throughout 150 nations?

For entrepreneurs, there are continuous indicators that the way forward for social media is video. The rise of TikTok and Reels throughout each IG and Fb helps verify this reality.

top 10 US mobile social networking apps ranked by downloads in 2021
Supply: eMarketer

Over 1 billion people use Fb Market

Goodbye, Craigslist! Howdy Fb Market. The buy-and-sell factor to Fb has grown considerably since its launch in 2016 and is now utilized by over 1 billion individuals worldwide.

There are over 250 million stores on Facebook Shops

Fb is making strikes within the ecommerce world and launched Outlets in 2020, giving its userbase entry to 1 / 4 of a billion shops. Buying is turning into extra commonplace on Fb, with a mean of 1 million individuals utilizing Fb Outlets on a month-to-month foundation.

Facebook removed 6.5 billion fake accounts in 2021

Gotta cease that spam, by some means!

Bullying and harassment on the platform is in decline

Social media is not any place to make different individuals really feel dangerous about themselves. Interval.

Fortunately, it appears like Meta takes bullying and harassment critically and stories that for each 10,000 content material views, round 10-11 views comprise bullying. The corporate additionally reported that in 2021, they took motion on over 34 million posts that went in opposition to their neighborhood requirements and coverage documentation.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you may schedule model posts, share video, have interaction your viewers, and measure the impression of your efforts. Strive it free in the present day.

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