19 Steadily Requested Social Media Questions [ANSWERED]

What do a household BBQ and an expert networking occasion have in frequent? The truth that somebody goes to ask you, “How do I’m going viral?” or different social media questions, like, “Do you simply publish on Instagram all day?” #no

Most individuals know social media is nice for enterprise, however typically these on the prime don’t at all times perceive particularly the way it works. Whether or not it’s the C suite it’s worthwhile to carry up to the mark, a hiring supervisor, or your nosy aunt Meg, be ready with these solutions to the preferred social media questions.

19 frequently asked social media questions

1. What is a social media manager and what do they do?

A social media manager is someone who manages social media for a brand or multiple brands.

A social media manager’s responsibilities can span across social media marketing strategy, content creation, performance analysis, social listening, community management, and, sometimes, customer service.

Alongside their team, they social media managers also plan organic and paid campaigns, develop a content material calendar, and community with different manufacturers and influencer companions.

Typically social media managers are referred to as digital advertising and marketing managers, neighborhood managers, or model creators.

Massive firms sometimes rent in-house social media workers, or depend on long-term company contracts. Small companies could solely have the finances to rent one full-time particular person, leading to them being a “jack-of-all-trades” social media supervisor. These versatile entrepreneurs typically do every thing from technique to capturing movies and every thing in between. Or, they might outsource to freelance specialists in design, manufacturing, or writing to assist out.

2. How a lot does social media advertising and marketing value?

How a lot does a automotive value? Relies upon if it’s a Kia or a Mercedes. The identical goes for social media advertising and marketing: You’ll be able to spend so much or slightly. However, the quantity you spend isn’t a assure of how rapidly you’ll attain your objectives. In spite of everything, a Kia and a Mercedes can each get you to the identical place on the time.

Working tons of advertisements or hiring an skilled company to handle your accounts can lead to sooner development. However, cash can’t substitute technique. Irrespective of how a lot you spend money on social media advertising and marketing, it’s worthwhile to know your target market, set measurable objectives, create a content strategy, check several types of social media content material, and extra. You additionally want to grasp social media ROI to understand how a lot you may spend on selling your services and products on social media and nonetheless make revenue.

Even in the event you handle every thing in-house, you continue to have to cowl the expense of your time (or your workforce’s), plus:

  • software program/instruments to supply and handle content material,
  • product or cost for influencer advertising and marketing campaigns,
  • advertisements value.

Undecided what you ought to be spending? We’ve got a information on the way to create a social media budget for companies of all sizes.

3. Is being a social media supervisor an actual job?

Hopefully by now, most individuals notice working in social media is an actual job. As of 2021, 91% of companies with over 100 workers use social media advertising and marketing.


The general public expects most firms to have a social media presence, so the full-time jobs to handle these accounts are very actual. Apart from working immediately for an organization, social media managers can even work for businesses representing a number of purchasers, or freelance.

Content creators—who was once referred to as influencers—are additionally a type of social media managers, however they’re targeted on constructing their very own manufacturers as a substitute of an organization’s. This was once seen as a one-in-a-million shot at success however is changing into more and more extra frequent and financially viable because the creator economy continues to take off.

4. How do I get extra followers, particularly on a model new account?

Persistently publish high-quality, related content material your target market desires to see. Experiment typically to find which forms of content material work greatest.

However how do you try this? Sticking to a targeted editorial calendar and frequently repurposing content.

Within the meantime, in the event you can’t stand looking at “0 followers” in the beginning of a brand new account, and you’ve got the finances for it, take into account working advertisements to herald your first couple hundred followers.

In earlier years, cost-per-like campaigns had been low-cost, however skyrocketed to an average of $0.52 per like in 2021. In 2022 and past, you may get a greater bang to your buck whereas nonetheless constructing a following with retargeting campaigns.

5. Is shopping for followers actually that dangerous?

Sure. Don’t do it.

Want proof? We’ve run multiple experiments and the outcomes are clear: Shopping for followers damages your fame and might probably result in your account getting blacklisted. Some companies are outright scams, whereas others ship what they promise—1000’s of followers—however these followers aren’t actual, don’t remark or like, they usually don’t do something to extend the metrics that matter, like your engagement fee.

Need to spend cash to spice up your followers in a legit approach? Congrats, that’s referred to as promoting. Right here’s the way to get probably the most out of your social ad campaigns as a beginner.

6. How do you go viral?

One doesn’t merely “go viral.”

The black gates resulting in the social media elites are guarded by greater than only a few viral posts. There may be content material there that doesn’t sleep. The analytics are ever watchful. It’s a bustling wasteland, riddled with Instagram Reels, selfies, and sponsorships. The air there may be an intoxicating fume. Not with a ten thousand particular person digital camera crew might you do that.

As Boromir famously says in The Lord of the Rings: “It’s folly.”

Maybe Boromir would have felt in a different way about strolling into Mordor if he would’ve had a information reminiscent of this one on the perfect social media trends to go viral.

7. Which social media platforms ought to I take advantage of?

The one appropriate reply is, “Not all of them.” You could be profitable with one social media channel, although hold it to a max of three or 4 principal ones to concentrate on. (Until you’ve acquired a giant workforce to deal with greater than that—then by all means, go for gold.)

When selecting which social platforms to make use of, search for matches that:

  • are the place your viewers hangs out
  • have promoting or different promotional choices
  • align with the types of content you need to create

Whether or not you’re establishing new enterprise accounts or auditing your efficiency, understanding which platforms to make use of depends on having up-to-date statistics on every platform. Fortunate for you, we’ve our free, in-depth Social Trends 2022 report with all of the demographics it’s worthwhile to resolve the place to focus your time this yr.

8. How many individuals use social media?

As of Q1 2022, 4.62 billion people use social media, which is 58.4% of the world’s inhabitants. That’s additionally an 8% bounce from 2021, when simply over 50% of the world was on social.

essential digital headlines January 2022 infographic

9. What’s the hottest social community?

Fb with 2.9 billion monthly active users. Subsequent up is YouTube with 2.5 billion month-to-month lively customers, then WhatsApp (2 billion) and Instagram (1.47 billion).

graph of most popular social networks with Facebook in number one spot


Because the dad or mum firm of Fb, Instagram, Fb Messenger, and WhatsApp, Meta reaches 3.64 billion customers per thirty days. That’s 78% of the world’s 4.6 billion social media customers.

Technical social media questions

10. How do you create a very good social media technique?

There isn’t a one-size-fits-all social media technique. Your technique is restricted to your corporation. However one factor that is the identical throughout each profitable social media technique? Making every thing about serving your viewers.

Model new to creating a technique, or trying so as to add one thing new to your toolbox? Try the next sources:

Need full steerage on each side of making and optimizing your social technique? Attempt the Hootsuite Social Marketing course.

11. How do you calculate engagement fee?

Your engagement fee per publish is the proportion of your followers who interacted with that publish. Your total engagement fee is the typical engagement every publish obtained throughout a particular time interval.

To calculate it, take the full variety of engagements in your publish and divide it by your complete follower depend.

(Engagements / Whole followers) x 100 = Engagement fee

Need a shortcut? Attempt our free engagement rate calculator, which incorporates benchmarks to measure your efficiency.

So what counts as an engagement?

  • Like
  • Remark
  • Share
  • Save (on Instagram)

For codecs like Instagram Stories, engagement may be a DM reply, clicking a hyperlink sticker, answering a ballot, or different Story actions. Engagement choices differ by platform however these are those most have in frequent.

12. What number of hashtags ought to I take advantage of?

Every platform has its personal guidelines about this. For instance, Instagram permits a most of 30 hashtags per publish.

However do you have to use all of them? Nope.

Whereas algorithms change on a regular basis, our experiments present that utilizing fewer hashtags can really increase your attain by as a lot as 15%. Instagram now recommends utilizing solely 3-5 hashtags, although they nonetheless enable as much as 30.

What about Fb, Twitter, and each different community? We’ve acquired you with a whole hashtag guide, together with the way to discover the suitable ones for you.

13. How typically ought to I publish?

The “good” posting schedule modifications as typically because the platforms change their algorithms (which is so much). What works proper now probably received’t in six months.

You don’t want to change your schedule each week, however you ought to be switching issues up at the very least as soon as 1 / 4 to see if posting roughly typically boosts your engagement. Your viewers’s conduct—how typically they’re on-line—and preferences will decide how profitable your posting schedule is. It’s totally different for everybody.

Keep in mind: your schedule must be one thing you may sustain with. Need to publish 5 Reels per week however solely have time to make one? Be lifelike when planning.

OK, however how typically do you have to actually publish proper now? Right here’s the reply:

14. What are the picture sizes for every social platform?

Picture specs have modified through the years as platforms redesign their apps and feeds. Try our full information to all present social media image sizes for 2022.

Right here’s a sneak peek of the preferred platforms and codecs:

social media image sizes 2022

15. What social media instruments do I want?

Technically, you don’t actually want something. You’ll be able to handle your social media fully totally free. However, having the next forms of instruments will dramatically enhance your development and save money and time.

Content material scheduling

That is what most social media managers look to automate first, for apparent time-saving causes. Past scheduling posts, your ride-or-die software also needs to assist you to:

  • Visually plan content material and campaigns,
  • Collaborate together with your workforce,
  • Optimize content material for every platform (e.g. tagging the suitable @mentions, media measurement enhancing),
  • Enable for bulk uploading and scheduling.

As you could have guessed, Hootsuite fills the invoice on all these. Try how Hootsuite brings planning and scheduling collectively to simplify your workflow:

Start your free trial. (You can cancel anytime.)

Content material creation

In case you don’t have a workforce supporting you, you’ll probably need assistance. A number of of our faves are Canva for graphics and ContentGems for content material curation. Plus, you may join each to your Hootsuite account for max effectivity.

Social media analytics

When you create and publish your content material, you’re going to need to monitor the way it performs to get an understanding of what your viewers likes and dislikes. A great social media analytics software (like Hootsuite!) will allow you to monitor the info that issues throughout a number of social media accounts and networks, and generate complete experiences to your workforce and boss.

Hootsuite analytics reporting dashboard

Start your free trial. (You can cancel anytime.)

Study extra in regards to the different types of social media management tools and the way to decide the perfect one to your wants.

Social media supervisor interview questions

Making use of for social media supervisor positions? Verify how your abilities measure up, and seize our free resume template.

Already landed an interview? Prep for these social media interview questions:

16. As a social media supervisor, how do you steadiness work and life?

Being a social media supervisor typically seems like a 24/7 accountability, however because of expertise, you don’t need to be “on” 24/7. Schedule content material upfront, put aside particular instances to reply to DMs and feedback, and most significantly, use automation that will help you get pleasure from your downtime worry-free.

Launch a chatbot to reply buyer questions throughout off hours, and use an app like Smart Moderation to scan for spam or inappropriate feedback whilst you’re away.

17. How do you reply to trolls?

How an organization handles unfavorable feedback relies upon so much on their content material technique, however as a rule: Everybody is aware of you don’t feed the trolls.

It’s a superb line between making certain you’re addressing all professional buyer complaints and filtering out trolls who solely need to waste your time. When doubtful? Reply politely and professionally. It could not matter to the troll, however it is going to defend your fame together with your actual prospects who’re watching.

18. Which social platforms do you’ve the strongest presence on and the way did you develop them (to your work or private use)?

Nicely, I can’t reply that for ya. However right here’s the place you need to wow your interviewer with case research, percentages, and information. Positive, you grew Al’s Window Emporium’s Instagram followers, however by how a lot? What % improve was that year-over-year?

Info = outcomes, and outcomes are what firms are hiring you for. Take the time to gather notable statistics out of your profession to reveal your capabilities.

19. We’re simply beginning out and need to develop our following rapidly. What do you recommend we do first?

Reply: relationship constructing for cross-promotion and/or working an influencer campaign. Have a finances? Run advertisements.

Networking with different complementary companies is the quickest technique to develop a brand new, unknown account totally free. The way you do that will differ, however the important steps are:

  1. Establish potential companions (e.g. companies in your business/a associated business who aren’t rivals).
  2. Begin sluggish: Observe them, depart considerate {and professional} feedback on their posts. Do that for a number of weeks (if not longer!) earlier than ever approaching them or asking to accomplice up.
  3. After you’ve constructed constructive rapport together with your feedback, it’s time to slip into the DMs… or emails. Attempt to discover an electronic mail contact. Use LinkedIn to seek for the corporate’s social media or PR workforce, or test their web site.
  4. Ship a customized introduction—beginning with what a cross-promotion would do for them. Why ought to they need to accomplice with you? What’s in it for them? Strategy every thing with this mindset and also you’ll be forward of most.
  5. So, what’s in it for them? In all probability cash. If your organization is extra established, a commerce or different promotional alternative may go as a substitute.
  6. In case you don’t hear again, observe up.

Let Hootsuite allow you to handle all of it effortlessly with content material planning and scheduling proper alongside highly effective analytics reporting. Plus all of the superior instruments like social listening and advertisements administration to take your development to the subsequent stage. Attempt it free right this moment.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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