20 Google Analytics Alternate options – Moz

The writer’s views are solely his or her personal (excluding the unlikely occasion of hypnosis) and should not at all times replicate the views of Moz.

The adage is that if you happen to’re not paying for the service, you’re the product. Sadly, this rings very true within the analytics world.

The analytics area is altering, although, and there are numerous options — each free and paid — that take into consideration privateness, cookie-less monitoring, GDPR compliance, core net vitals, and extra. The present chief within the analytics area is Common Analytics (UA), which has been monitoring net information since 2005. However Google goes to cease monitoring any new information in UA as of July 1, 2023 (Glad Canada Day?).

It is a transfer to get customers emigrate to Google Analytics 4 (GA4), which is a complete new manner of monitoring and navigating. In a transfer from classes to an occasion mannequin, GA4 would require some data and familiarity to stand up and working, as there’s quite a bit changing.

For those who haven’t but arrange GA4 but, or are on the fence, now’s the time to try what else is on the market and the way the panorama has modified. We have damaged the options up into three classes:

How authorized is Google Analytics?

The brief reply is: is determined by the place your guests are from.

With out getting too deep into authorized jargon, the person has management over the choices now and though there are a number of lawsuits on the market I am certain Google will make the right changes to make sure that everybody utilizing will probably be largely lined, ultimately.

This is not taking place proper now and beneath GDPR there are necessities that Google Analytics is not passing. Additionally, through the use of a product that is built-in into different merchandise I doubt they will ever see 100% protection.

Even if you happen to’re planning on putting in Google Analytics 4, you’ll be able to run another to make sure that you’re getting the suitable information and take a look at as you go

Net Analytics

Greater than a customer counter, however typically simplified, net analytics suppliers give attention to giving providers to small companies, bloggers, and small web sites. Their metrics are additionally the closest to Google Analytics. A lot of the net analytics instruments under are straightforward to keep up, fast to put in, and do not want self-hosting. Nevertheless, some will supply self-hosting along with their common providers.

Fathom Analytics

Launched in 2018, Fathom Analytics is a cookie-less, privacy-focused Google Analytics different that’s actually easy to make use of. They care about person privateness and pioneered proprietary routes in compliance with the EU for EU guests. Calling the route “EU isolation”, Fathom Analytics can also be GDPR, PECR, COPPA, CCPA, and ePrivacy compliant.

Options of Fathom Analytics embody:

  • Seven-day free trial

  • Costs begin at $14 per thirty days for as much as 100,000 web page views

  • Can embody as much as 50 websites

  • Exhibits dwell guests and the place they’re navigating
  • Presents uptime monitoring, occasion filtering, e mail experiences, advert blocker bypassing, dwell customer info, and far more from a bootstrapped firm

Being privacy-focused, Fathom Analytics has a phenomenal interface and provides limitless CSV exports of your information obtainable at any time. This lets you conveniently join it to different information sources. As well as, Fathom is anticipated to launch a backup choice for GA information within the close to future.



Beforehand named Pikqwik, Matomo (“preserve your information in your individual fingers”) is an open-source, cookie-free monitoring, and GDPR-compliant analytics software providing a search engine and key phrases part the place you’ll be able to join with Google Search Console information.

Extra Matomo options embody:

  • Customizable dashboard.

  • Actual-time information insights (pages visited, customer abstract, conversions, and so on).

  • E-commerce analytics.

  • Occasion monitoring (analyzes person interplay on apps or web sites).

  • Measures CTR, clicks, and impressions for textual content and picture banners in addition to different web page components.

  • Customer geolocation (stats could be considered on maps by metropolis, area, or nation).

  • Web page and web site velocity experiences.

  • Web page efficiency (variety of views, bounce charges).

You may host Matomo by yourself servers without cost. In any other case, their cloud pricing begins at $29/month after a 21-day free trial for 50,000 hits (as much as 30 web sites).



For those who’re already utilizing Cloudflare’s CDN answer, then there is no setup required. You may merely authorize the net analytics to start out monitoring inside your account. You may add as much as 10 web sites without cost, and there is no want for a cookie banner, since they don’t accumulate private information.

Along with monitoring commonplace metrics — web page views, visits, load instances, bandwidth, and so on. — Cloudflare has integrated Core Net Vitals metrics. These are measured every throughout your tracked web sites, and might e mail you weekly with updates — very helpful.

Cloudflare set up is gentle on web page load, since you’ll be able to proxy it by your Cloudflare setup. Alternatively, you’ll be able to set up their light-weight Javascript code (or “beacon”, as they name it).

Though Cloudflare does not say they’re GDPR compliant, what they do say is that they’re thought-about an “Operator Important Companies” beneath the EU Directive on Safety of Community and Data Techniques. You may assume that Cloudflare is monitoring one thing alongside the way in which, with a free price ticket and with different choices obtainable the place information could possibly be shared.

Cloudflare is closest to server analytics with out going on to your server. It is solely obtainable in particular areas, so that you may need to pay for this.


Adobe Analytics

Adobe Analytics is a popular analysis platform that gives instruments important for accumulating related information regarding buyer expertise. Firm analysts and on-line entrepreneurs steadily rely on it for bettering buyer satisfaction.

Making use of Adobe Analytics to what you are promoting web site may help you establish what results in conversions. For instance, did altering content material or the CTA enhance conversions? Did including extra visible aids enhance the variety of inquiries a couple of sure service or product?

Adobe analytics is marketed as an enterprise analytics answer with viewers insights, promoting analytics, cohort evaluation, buyer journey evaluation, remarketing triggers, and far more. It actually may suit your net analytics or product analytics relying on how your staff deploys it, and it has been round for fairly some time identical to Google Analytics.



Privateness-friendly net analytics software Clicky is simple to navigate and provides metrics much like Google Analytics. Nevertheless, Clicky embodies the texture of server analytics instruments whereas making their interface easy and fast-loading, due to minimal graphics.

Options of Clicky embody:

Clicky additionally gives a developer API and white labeling of their answer, the place you’ll be able to create your individual theme for higher model integration beginning at $49/month as a part of their hosted service. In addition they supply a free tier if you happen to’re seeking to attempt it out with restricted options.


Simple Analytics

EU-hosted, privacy-based Easy Analytics provides instruments to make use of for checking your web sites every day. Easy Analytics doesn’t accumulate cookies, IP addresses, or any distinctive identifiers. Their bundle gives a bypass of advert blockers, hides referral spam, and contains an iOS app. You may even embed a widget to get public net statistics.

This GA different provides some nifty occasions which might be gathered by default for ease of use. These embody e mail clicks, outbound hyperlinks, and information to streamline monitoring. All of Easy Analytics options come collectively in a UI that is a easy dashboard offering fast “out and in” instances — a lot faster, the truth is, than it will take to get to the proper property utilizing Google Analytics.

Easy Analytics provides a free 14-day trial. For those who determine to maintain Easy Analytics, you may pay $19/month, or $9/month if you happen to pay a 12 months upfront.



An open-source, cookie-free net analytics different to Google Analytics, Pirsch seamlessly integrates into web sites and WordPress with plugins. A developer-friendly analytics providing a versatile, spectacular API, server-side integrations, and SDKs, Pirsch gives Golang (Go), PHP SDK, JavaScript, or a community-provided code to embed snippets. Pirsch additionally works with Google Search Console.

You may carry out any operate you need from the Pirsch dashboard, like viewing statistics or including web sites.

Get began by viewing Pirsch’s dwell demo or opting in on their 30-day free trial. Paying for Pirsch is just $5 per thirty days if you happen to select annual billing. If you wish to make month-to-month funds, the price will increase to $6 per thirty days.



A privacy-friendly, open-source net analytics platform, Believable is cookie-free and absolutely compliant with PECR, CCPA, and GDPR. Believable is a well-liked different to Google Analytics due to its simplicity, light-weight script, and skill to cut back bounce charges by expediting web site loading.

You may simply section information into particular metrics, analyze darkish visitors through Urchin Monitoring Module (UTM) parameters, and monitor what number of outbound hyperlink clicks you get.

Believable provides a 30-day free trial choice that gives limitless utilization of its options with out requiring a bank card. As soon as your free trial has ended, you’ll be able to pay $9 per thirty days for as much as 10,000 web page views. For those who select yearly billing, you get two months of free use. Limitless information retention, slack/e mail experiences, and occasion customization are additionally supplied with a paid subscription to Believable.



Umami is GDPR-compliant, open-source, cookie-free, and doesn’t monitor customers or collect private information throughout web sites. By anonymizing any info collected, Umami prevents the identification of particular person customers. As well as, you will not want to fret about staying compliant with consistently altering privateness lawsi.

Options of Umami embody:

  • Cell-friendly so you’ll be able to see stats in your telephone at any time.

  • Because you host Umami beneath your area, you will not see any ad-blockers such as you see when utilizing Google Analytics.

  • Public sharing of your stats is out there utilizing an solely generated URL.

  • Umami’s light-weight monitoring script hundreds nearly immediately and will not decelerate the loading of your web site.

  • A single set up of Umami permits monitoring of a vast variety of websites. You may as well monitor particular person URLs and subdomains.

Since Umami is an open-source platform and self-hosted, it is free to make use of. Umami says a cloud-based model of its analytics is coming quickly.


Product (conduct) analytics

Though product analytics will not be at all times GDPR-compliant, they supply highly effective analytic instruments that embody useful components like segmentation and deeper ranges of customization. For that purpose and others, product analytics include the next upkeep price. Listed here are a number of product analytics instruments which might be wonderful Google Analytics options for monitoring buyer conduct.

Hubspot Analytics

The visitors analytics software supplied by Hubspot Analytics provides distinctive evaluation information for breaking down web page views, new contacts, and even entrance/exit info relating to how lengthy guests remained on particular net pages. You may as well set up a monitoring code to exterior websites so you’ll be able to monitor visitors stats.

Extra options embody:

  • Bounce charge percentages.

  • Variety of call-to-action views/variety of CTA clicks.

  • Conversion charges of tourists who click on in your CTA.

  • Entry to particular URLs or nation stats.

A subscription to a starter Hubspot Analytics platform is $45 per thirty days. You may select month-to-month or annual billing, which is $540.

An expert subscription to Hubspot Analytics begins at $800 per thirty days ($9,600 for one 12 months). This subscription provides you multi-language content material, video administration and internet hosting, telephone help, and A/B testing.

An enterprise subscription begins at $3,600 per thirty days ($43,200 per 12 months). You get 10,000 advertising and marketing contacts with this subscription, with extra contacts obtainable on the market in increments.



Kissmetrics provides analytics for e-commerce and SaaS web sites. Kissmetrics for SaaS provides you deep insights into the kind of content material and options which might be fueling conversions, changing trials into conversions, and lowering churn.

Kissmetrics detects traits that drive conversions and retain common consumers, so you’ll be able to regulate web site components appropriately. This distinctive analytics software additionally streamlines checkout funnels and integrates with Shopify.

Pricing for Kissmetrics SaaS entails three tiers:


Heap Analytics works on cellular and PC gadgets, rapidly captures practically all behavioral parameters, and helps first or third-party set up. You may as well create particular person identities for customers over quite a few classes and augmented product info to buy/gross sales occasions.

Heap options embody:



The makers of Fullstory state that if you understand how to repeat and paste, you may haven’t any bother setting it up. This analytics platform additionally provides “private-by-default” talents that ensures masking of textual content components at their supply.

Their options embody, however will not be restricted to:



Mixpanel provides a free subscription that provides entry to core experiences, limitless information historical past, and EU or U.S. information residency. Mixpanel could be sliced and diced to suit so many conditions, it’s versatile and moldable for a lot of companies at many ranges.

Screenshot of the dashboard.

For $25 per thirty days beneath their progress plan, you get all of the free options, plus information modeling, group analytics, and experiences detailing causal inference. Mixpanel additionally contains options reminiscent of:

  • Segmenting customers primarily based on actions

  • Combine with Slack to share experiences, even when they don’t use Mixpanel

  • No limits on the quantity of occasions tracked

  • Workforce Dashboards with Alerts

  • Determine high person paths and drop-off factors

  • Understanding of conversion factors throughout the funnel

  • And far far more.

It is utilized by 30% of Fortune 100 SaaS corporations and if you happen to want customized pricing and plans,


Amplitude Analytics

In response to a report obtainable here, Amplitude is constantly ranked as #1 amongst different product analytics platforms, high software program merchandise, and buyer satisfaction. You may analyze collected information with quick self-serve analytics that don’t require SQL.

You should use Amplitude to…

  • Discover behavioral information

  • Measure buyer engagement

  • Use product intelligence to construct sooner

  • Perceive channel efficiency

  • Reply questions between, product, advertising and marketing, engineering & analytics

The Begin Amplitude bundle is free and provides limitless information locations, customers, and information sources. You additionally get 10 million occasions (streamed or unstreamed) per thirty days.

Their paid plans begin with customizations on high of that together with superior behavioral analytics & customized occasion values.

CONTACT SALES FOR GROWTH OR ENTERPRISE PACKAGES or if you happen to’re a startup you’ll be able to apply for a free 12 months of Amplitude Scholarship!


Section which was acquired by Twilio in 2020 provides superior e mail onboarding and intuitive insights in SMS marketing campaign and e mail efficiency & that’s only one arm of what it does. Section makes use of just one API to gather information throughout all platforms. In addition they have SDKs for Android, iOS, JavaScript, and over 20 server-side languages. They’ve been written as a know-how startup that lets organizations pull buyer information from one app into one other & they’ve as of writing over 300 integrations!

Section has clients throughout industries together with media, medical, B2B, retail and from startup to enterprise. As effectively you’ll be able to add your buyer information into their information warehouse to maintain your information there so they might match into the information warehousing class under too.

To get began utilizing Section, merely make a free account which permits for 1,000 guests from two sources and entry to their 300 integrations or their paid tiers begin at $120/month the place you’ll be able to join a team account.


Rudderstack gives builders all they should get began instantly with this product/conduct analytics. Options of Rudderstack embody figuring out nameless cellular and net customers, customizing locations by the appliance of real-time modifications to occasion payloads, and routinely occupying warehouses with occasion and person document schemas.

The free model of Rudderstack provides you 5 million occasions per thirty days, over 16 SDK sources and greater than 180 cloud locations. Like Section you should use Rudderstack as an information warehouse to your buyer information they usually’ve constructed their platform as warehouse-first and constructed for builders.

The Professional model begins at $500 per thirty days. You get the free options, plus e mail help, a technical account supervisor, and even customized integrations within the larger tiers. Request pricing for the Enterprise model of Rudderstack here.

Information warehousing options

It is at all times good to have your information backed up and if in case you have a whole lot of historical past in Common Analytics it will be an excellent place to start out. There are even providers to attach all these options collectively seamlessly, reminiscent of Funnel. Whereas these have extra prices, it can save you all of your information for a few years and not using a drawback arising so you’ll be able to seek advice from them when want be.

Google BigQuery / Google Cloud

Out there with a straightforward connection to your GA4 information if you happen to’re leaning that manner. Google lists BigQuery as enterprise and there shall be limits to how a lot information you’ll be able to ship to BigQuery earlier than paying. They provide real-time analytics with built-in question acceleration and with the dimensions of knowledge that Google handles we could be fairly certain that they’ll be capable to deal with it. Google Cloud Storage provides commonplace, nearline, coldline, and archive storage choices.

One suggestion is if you happen to’re utilizing Google for backups to make sure you have a secondary account connected to it in case your main account loses entry, which I’ve seen occur now and again. They supply a migration from some instruments and their pricing is predicated on information, so it’s free as much as 10GB. They created a billing calculator for simple price evaluation when you get into the paid aspect.

Amazon – AWS

AWS states that they help extra compliance certifications and safety measures than all different cloud suppliers. They permit for backup of all information varieties and have redundancy inbuilt that you’d count on on the Amazon degree.

Like Google they’ve a calculator to estimate a pricing mannequin to your staff as they’ve a whole lot of different providers built-in into this you could reap the benefits of there.


Snowflake gives an information cloud and isn’t Google or Amazon, which can enchantment to some. It helps information science, information lakes, and information warehousing on the three high clouds with their absolutely automated answer.

They’re HIPAA, PCI DSS, SOC 1 and SOC 2 Sort 2 compliant, and FedRAMP Approved and have a 30 day free trial with all plans you’ll be able to try in addition to a “pay for utilization” choice or a “pay for utilization upfront” choice too.

Recap and suggestions

On July 1, 2023, Common Analytics will cease monitoring any new information, after which by EOY 2023 all UA information shall be eliminated by Google — so again up your information! Take into consideration warehousing your information long run to your Common Analytics and shifting ahead.

Then, make a plan for a way you’re going to be monitoring shifting ahead. Speak choices and ideas with stakeholders.

Set up GA4 now (or yesterday!) or attempt the choices above out, as none of those are created equal and lots of have free trials.

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