23 YouTube Stats That Matter to Entrepreneurs in 2022

YouTube could also be greater than 15 years previous, however the platform has solely gotten higher, quicker and stronger with the passage of time.

When you’re contemplating diving into the world of video with the planet’s most popular video-sharing social network, we’ve acquired all the new numbers you want to inform your technique proper right here.

Learn on for the YouTube person, utilization and enterprise stats that you want to know to hit the bottom working (and get that digicam rolling).

YouTube user statistics

1. YouTube has 1.7 billion unique monthly visitors

In whole, the location will get 14.3 billion visits per thirty days: that’s greater than Fb, Wikipedia, Amazon and Instagram. Pop-u-lar!

Supply: Hootsuite International State of Digital 2022 report

2. 54% of YouTube users are male

For YouTube customers over 18 years previous, 46.1% determine as feminine and 53.9% determine as male.

It is a little bit of a shift from simply a few years in the past (in 2020, 56% of YouTube customers have been male-identifying and 44% have been female-identifying) so this may very well be a clue that we could also be seeing increasingly girls are creating and consuming content material on the platform within the years to come back.

female versus male YouTube ad reach age 18+
Supply: Hootsuite International State of Digital 2022 report

3. Within the U.S., 62% of users entry YouTube day by day

Some even visit several times per day, in line with Statista. In the meantime, 92% of American customers claimed to make use of the platform weekly and 98% say they entry the location month-to-month.

graph of users who access YouTube daily
Supply: Statista

4. Guests spend a median of 19 minutes a day on YouTube

That’s a reasonably beneficiant chunk of time to be hanging out on a platform. Wanna seize a few of these minutes to your personal content material? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm.

Alexa site metrics including engagement and traffic sources

Supply: Alexa

5. 99% of YouTube users are also on different social media platforms

Less than 1% of YouTube users aged 16-64 are unique to the platform.

The underside line? Assume that your followers are additionally following you on Fb, Instagram or TikTok and ensure you’re not repeating content material or cross-posting: give ‘em one thing contemporary!

Dig into our complete guide to YouTube marketing to begin constructing a very distinctive technique for the platform.

social media platform audience overlaps
Supply: Hootsuite International State of Digital 2022 report

YouTube utilization statistics

6. YouTube is the world’s second-most visited website

With over 14 billion month-to-month visits, YouTube clocks in as one of many web’s heaviest hitters, proper after its father or mother firm, Google. “YouTube” additionally occurs to be the third hottest search time period on Google.

most visited websites SEM Rush ranking

Supply: Hootsuite International State of Digital 2022 report

7. 694,000 hours of video are streamed on YouTube every minute

That’s much more than Netflix, the place customers stream simply 452,000 hours of video.

media usage in an Internet minute as of August 2021

Supply: Statista

8. 81% of internet users have used YouTube

So… principally everybody. Even in case you’re not creating common content material on the location, it’s value having a presence right here on one of many world’s hottest digital hubs in some capability.

Able to construct your model on YouTube? Right here’s learn how to increase your YouTube subscribers and promote your YouTube channel.

graph of percentage of Internet users that have used different social media platforms

Supply: Statista

9. 22% of YouTube users are accessing the location through cell

Whereas nearly all of YouTube’s viewers is watching movies through their laptop, an enormous chunk of customers are coming to the platform through their telephones. Entrepreneurs could be sensible to ensure content material is optimized for a fantastic viewing expertise on even the tiniest of screens.

graph of YouTube users that access site via mobile

Supply: Hootsuite International State of Digital 2022 report

10. Mobile users visit twice as many pages on YouTube as desktop customers

Rating one other one for the cell crew. With a median of 4.63 pages visited through the YouTube app versus solely 2.84 pages per go to on the desktop, cell customers clearly are lingerers who can’t get sufficient of that ‘Tube.

We’ve stated it earlier than and we’ll say it once more: Optimize! For! Cell!

desktop versus mobile visits on YouTube
Supply: Statista

11. Customers spend nearly 24 hours each month on the YouTube cell app

Android customers throughout the globe spend on common 23.7 hours every month utilizing the YouTube app on their telephones. It’s one other nice knowledge level to encourage cell optimization to your content material.

time spent with social media apps in hours per month

Supply: Hootsuite International State of Digital 2022 report

12. Music is incredibly popular on YouTube

The highest question for YouTube searches in 2021? “Tune.” The second hottest search time period? “Songs.”

DJ, Dance, New Tune, TikTok, and Karaoke additionally land within the prime ten record of YouTube searches… so, evidently, the highest most-viewed movies on YouTube are music movies. (Congrats, “Child Shark,” you probably did it!)

In case your model has the chance to faucet into this demand for music and dance, by all means: let the beat drop! (And in case you can work out a approach to get BTS in your video? All the higher.)

top YouTube search queries include song songs and DJ
Supply: Hootsuite International State of Digital 2022 report

13. Gaming content material thrives on YouTube

Okay, possibly this isn’t a “stat” per se, but it surely’s a reality you and your model ought to concentrate on. In 2021, lots of the hottest movies featured gaming; as YouTube put it of their year-end development report, “Gaming was once a subculture, however with 2.9 billion individuals anticipated to play video video games by the tip of this 12 months, at present it’s clearly popular culture.”

Minecraft remains to be going sturdy, it seems, and even Lil Nas X acquired in on the gaming development, digitally performing in a Roblox video last year.

2.9 billion people are expected to play video games by the end of this year

Supply: Think With Google

14. Sports activities viewership on YouTube is anticipated to succeed in 90 million by 2025

Whereas reside occasions just like the Superbowl nonetheless entice loads of viewers, there’s been a basic shift in how sport content material is consumed… and YouTube is on the forefront of that shift.

“This leap highlights how rapidly content material consumption is shifting to grow to be extra digital,” Google experiences.

15. 80% of U.S. parents of children 11 and under say their children watch YouTube

And 53% of these mother and father say their baby watches movies on YouTube at the very least as soon as a day. That is additionally in stark distinction to the opposite social networks, most which require a minimal age of 13.

These final two YouTube person statistics mixed present that YouTube has deep attain throughout all ages class in the US.

pie chart graph of U.S. parents who say their child under 11 watches YouTube
Supply: Pew Analysis Centre

16. YouTube Shorts obtain 15 billion daily views

YouTube launched a brand new “Shorts” format to Indian audiences in 2020 — movies that max out at 60 seconds — and rolled out the characteristic to 100 international locations worldwide by the next summer time. (YouTube additionally rolled out a $100 million Shorts Fund to encourage Creators to check out making short-form content material.)

At this time, with greater than 15 billion day by day views, Shorts have confirmed to be a large hit, demonstrating that viewers are craving short-and-sweet content material, wherever they’re consuming video. (Watch your again, TikTok!)

YouTube Shorts
Supply: Youtube

YouTube for enterprise statistics

17. 92% of internet users watch some form of video content material on-line every week

Video is an extremely widespread software for leisure and training, and the individuals of the world extensive net clearly can’t get sufficient, with 91.9% of customers aged 16 to 64 reporting that they watch some kind of video content material each single week.

In case your social media marketing plan doesn’t contain video at this level… what are you ready for? Check out our guide to social video strategy here.

percentage of Internet users age 16 to 64 who watch video content via the Internet each week
Supply: Hootsuite International State of Digital 2022 report

18. One-third of internet users has watched a tutorial or how-to video this week

Individuals hunt down video as a educating software: take that as inspiration to your personal content material calendar and produce movies that stroll viewers by way of learn how to use your services or products.

How-to movies, tutorial movies and academic movies are notably widespread with Gen Z; the truth is, 53.5% of feminine Gen Z web customers and 52.2% of male Gen Z web customers have watched a video on this style this week.

Different widespread video content material for web customers aged 16 to 64 contains product assessment movies, gaming, and comedy.

19. 30% of internet users report watching at the very least one video reside stream weekly

Social media reside streaming is dynamic, genuine and fascinating, and web audiences can’t get sufficient of it.

Discover our guide to social media live streaming here and prepare to broadcast your individual scorching take to a world of viewers.

YouTube advert statistics

20. YouTube advertisements have the potential to succeed in 2.56 billion users

YouTube has an unimaginable potential attain of over 2 billion — that’s 32% of the overall inhabitants, and 51% of the overall web customers on the market. When you’re all in favour of pursuing a paid advertising and marketing technique, YouTube has entry to an unimaginable quantity of eyeballs.

In fact, if YouTube isn’t the place your particular viewers is hanging out, this chance might not be related to you. Fill out our free template to find out just how to discover and target your social media audience.

YouTube advertising audience overview
Supply: Hootsuite International State of Digital 2022 report

21. Males aged 25-34 are YouTube’s largest promoting viewers

When sorting YouTube’s promoting viewers by age group and gender, males aged 25 to 34 — that Millennial candy spot — are the platform’s largest demographic, at 11.6%.

YouTube advertising audience profile
Supply: Hootsuite International State of Digital 2022 report

22. India is YouTube’s largest advertising audience

With a complete attain of 467 million customers, India is the nation with the most important YouTube promoting viewers by a mile. The U.S. is the second largest viewers, with a measly 247 million whole attain.

YouTube ad reach ranking with India in number one spot
Supply: Hootsuite International State of Digital 2022 report

23. Youtube’s world advert revenues have been $28 billion USD in 2021

That’s up 46% from the 12 months earlier than. That is possible the place your opponents are investing their promoting {dollars}, so in case you’re in search of a presence in the identical area, you is perhaps sensible to get in on that motion, too.

Hungry for extra numbers to tell your social technique? Take a look at these different social media statistics for social media managers.

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