24 Twitter Demographics That Matter to Entrepreneurs in 2022

Twitter’s small-but-mighty phrase rely has had a grip on us for the reason that platform first launched in 2006. The microblogging app will not be solely an efficient software for communication (and memes), but in addition for enterprise: a single advert on Twitter has the potential to succeed in 436.4 million individuals.

However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to lease a automobile or legally purchase fireworks? All necessary inquiries to ask when utilizing the platform for social advertising and marketing, particularly should you’re some sort of pyrotechnic carshare startup. (That’s my concept, nobody steal it.)

These statistics reveal every thing you might want to find out about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve acquired you lined.

General Twitter user demographics

1. Twitter is the world’s 15th most-used social media platform.

Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is far decrease on the checklist than Fb and Instagram—however it is a lineup of giants. It’s sort of like an Olympic swimmer getting fifteenth place: they’re nonetheless probably the greatest swimmers on the planet.

Supply: Digital 2022

2. Twitter is the 12th most popular time period searched on Google.

Regardless of having its personal app (and, , bookmarking current) persons are nonetheless looking out “twitter” on Google usually—much more usually than Netflix.

top google search
Supply: Digital 2022

3. Twitter.com is visited 7.1 billion occasions monthly.

That’s based mostly on information from Statista—there have been 7.1 billion visits in Might 2022, which was up from 6.8 billion visits in December 2021.

4. Adverts on Twitter have the potential to succeed in 8.8% of all web customers.

There’s 4.95 billion complete web customers, so 8.8% is nothing to sneeze at. Possibly it’s time to begin researching how to use Twitter for business.

advertising audience overview

Supply: Digital 2022

5. The variety of worldwide Twitter customers is anticipated to develop to 497.48 million by 2025.

That’s virtually 5 hundred million, should you’re counting (and we’re).

forcasted number of users

Supply: Statista

6. 82% of high-volume Twitter customers say they use the platform for leisure.

A 2021 Statista study discovered that 82% of frequent Tweeters (those that Tweet 20 or extra occasions monthly, dubbed “excessive quantity” on this information) use Twitter for leisure. 78% stated they use the micro-blogging platform as a solution to keep knowledgeable, and 77% stated they used it as a solution to categorical their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 occasions monthly) stated they use Twitter as a solution to categorical their opinions… in any case, you’ll be able to’t actually categorical your self on the app should you’re not tweeting or retweeting.

reasons for using Twitter

Supply: Statista

7. With regards to utilizing social media websites for information, Twitter is the most popular source.

That’s true in the US, anyway. In 2021, 55% of People reported that they commonly get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).

using for news
Supply: Statista

8. Plus, 57% of people who get information from Twitter say the platform has elevated their understanding of present occasions over the previous yr.

That is from one other American survey. 39% of Twitter information customers stated that they realized extra in regards to the lives of celebrities and public figures, 37% stated it elevated how politically engaged they really feel and 31% stated it elevated their stress ranges.

news and stress levels
Supply: Pew Research Center

9. Solely 0.2% of Twitter users only use Twitter.

In different phrases, almost the entire people on Twitter have accounts on different social networks too. The most important overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to preserve that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so choosing these two platforms might lead to reaching a wider audience).

overlap of social platforms
Supply: Digital 2022

10. A majority of Twitter customers don’t actually understand their privacy settings.

Yikes. In keeping with a 2021 Pew Research survey, 35% of Twitter customers stated they both had a non-public Twitter deal with or weren’t positive about their privateness settings… however of these customers, 83% truly had a public Twitter account. (Psst—should you’re undecided about your personal settings, try these best practices for optimizing Twitter settings).

privacy settings

Supply: Pew Research Center

Twitter age demographics

11. Most Twitter customers are between the ages of 25 and 34.

Worldwide, 38.5% of Twitter customers are 25-34, making it the most important age group utilizing the app. So, should you’re making an attempt to extend model consciousness on this age group, Twitter is a superb match.

The smallest age group is 13-17 (6.6%), which is probably for the best.

worldwide users by age group

Supply: Statista

12. 20% of 18 to 34 year olds have a beneficial opinion of Twitter.

In actual fact, it looks like opinions of Twitter have an inverse relationship to age—youthful individuals are inclined to have a beneficial opinion and older individuals are inclined to have an unfavourable opinion. It’s exemplified within the Statista graph under: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the pink (“very unfavourable”) chunk will get bigger because the age group will increase.

favourable opinion USA age

Supply: Statista

13. Since 2014-15, the variety of teenagers who use Twitter has decreased.

In keeping with a PEW Research study, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).

teen usage

Supply: Pew Research Centre

14. Twitter has one of many smallest age gaps in customers of any in style social platform.

Which means that the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).

user age gap

Supply: Pew Research Centre

Twitter gender demographics

15. Worldwide, 56.4% of Twitter customers determine as male.

And 43.6% determine as feminine.

worldwide users by gender

Supply: Statista

16. 1/4 of all American males use Twitter.

That’s solely barely larger than the stat for ladies—22% of American girls are on the app.

by gender USA

Supply: Statista

17. 35% of American girls have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.

In keeping with a 2021 study by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American girls really feel the identical means.

favourable opinion USA adults by gender

Supply: Statista

Twitter location demographics

18. The US is the nation with essentially the most Twitter customers, with 76.9 million.

Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).

countries with most Twitter users

Supply: Statista

19. Singapore is the nation with the very best eligible attain price for Twitter adverts (53.9%).

Meaning adverts and promoted Tweets have the potential to succeed in simply over half of Singaporeans, and it’s the nation with the very best eligible attain price. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).

advertising reach rate
Supply: Digital 2022

20. The U.S. has the most important promoting viewers on Twitter.

As a result of America is the nation with essentially the most Twitter customers, it’s additionally the nation with the most important promoting viewers. Adverts on Twitter have the potential to succeed in 27.3% of all People over the age of 13.

ad reach ranking

Supply: Digital 2022

22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.

That is based on a 2021 Statista survey. The identical information studies that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are combined—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.

favourable opinion USA adults

Supply: Statista

Twitter earnings demographics

23. Solely 12% of People who make below $30k a yr use Twitter.

The numbers are bigger in higher-income teams. 29% of People who make $30,000-$49,999 per yr use Twitter and 34% of People who make 75k or extra per yr use Twitter.

income and education statistics

Supply: Pew Research Centre

Twitter training degree demographics

24. 33% of Twitter customers have a university training.

In actual fact, these with post-secondary levels are the most important share of Twitter customers—26% have accomplished some school, and 14% have a highschool diploma or much less. Students, unite.

education level USA

Supply: Statista

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