32 Instagram Story Concepts for Extra Views and Engagement


When you put up an Instagram story, it’s solely up for twenty-four hours… however in web time, that’s a lot. Ask any social media supervisor who’s posted one thing by chance: each minute issues.

500 million users entry Instagram tales on daily basis. That signifies that Instagram tales are a wonderful alternative for companies (58% of users say they’re extra taken with a model after seeing them put up a narrative, and tales generate a quarter of the platform’s whole advert revenues) to make some critical money.

Whether or not you’re utilizing Instagram on your firm or simply for enjoyable, tales are a key a part of rising your viewers. Posting a story is straightforward sufficient. However you don’t need viewers to simply faucet by way of your tales—you need them to hit that hyperlink button, reply your ballot, perhaps go to your Instagram shop and deal with themselves or take heed to your new music on Spotify.

Listed below are 32 Instagram story concepts you may copy to create high-quality, efficient content material that can get you extra views and engagement.

32 Instagram story ideas for more views and engagement

Cute Instagram story ideas

1. Share a feed post with a “new post” sticker

You might notice that your stories are getting more views, likes and overall engagement than your Instagram feed posts are. Some customers solely view Instagram tales and don’t scroll by way of their feeds in any respect.

To ensure your content material remains to be reaching these folks, you may share new posts (or Instagram Reels) to your story — ideally, including one thing like textual content or a sticker to make it extra partaking. There’s loads of “New Submit” stickers that completely sum up that motion.

Supply: @happybudsbrooklyn on Instagram

2. Cover a brand new put up with a sticker

Much like the above, you should utilize a sticker to obscure a photograph that you simply’ve posted or shared to your feed. This creates an intriguing picture that’s tempting to click on on and be taught extra about—like a lift-the-flap e-book.

block a photo with a sticker

Supply: @gggraphicdesign on Instagram

3. Share UGC with a sticker

Life hack: you don’t even must make your personal content material to put up a cute Instagram story.

UGC, or user-generated content material, is a wealthy supply of partaking content material for manufacturers and creators alike. For instance, a style blogger that takes images in a cool pair of footwear after which tags the shoe firm has supplied UGC for the shoe firm. It solely takes a second for the enterprise to share the put up, and it’s a pleasant change from the polished brand-generated content material that’s normally on an organization’s Instagram.

This sort of content material doesn’t must be too fairly, both. After a person shared a photograph taken in IKEA Canada’s cafeteria and tagged them, the model reshared the put up with a enjoyable sticker. It’s not the Scandi-cool vibe that IKEA is understood for, however it’s enjoyable and real. It additionally acts as social proof, subtly letting followers know that different customers love Ikea’s meatballs.

share UGC with a sticker

Supply: @ikeacanada on Instagram

4. Make a ballot

Asking your followers to vote or state their choice utilizing a ballot is an effective way to interact them, and it’s straightforward with Instagram’s built-in ballot sticker. In case your ballot references a product, you may hyperlink to that product in the identical story.

make a poll

Supply: @cocokind on Instagram

5. Make a quiz about your content material

Take a look at your diehard followers (and get some helpful engagement) by utilizing a quiz sticker and asking them questions on your model. It’s a enjoyable approach on your viewers to work together with you as a creator—and answering a query appropriately provides all of us somewhat increase of serotonin, proper?

For instance, New York Journal made a quiz about considered one of their characteristic tales: you’d must learn the story to be able to get the solutions. That is an superior approach to encourage followers to learn the characteristic (and hopefully, different posts on the web site, too).

make a quiz

Supply: @nymag on Instagram

6. Say thanks to your followers

With out your followers, you’re simply shouting into the void (which has its place, for certain, however just isn’t actually what we’re going for from a social media advertising perspective). Present them some love by saying thank-you by way of your story.

say thank you

Supply: @muchable.nl on Instagram

7. Share a coupon code and hyperlink

Saving cash is cute, proper? Sharing a coupon code in your Instagram story in addition to a hyperlink on to that product provides followers an extremely straightforward path to getting a reduction (and also you, an extremely straightforward path to getting some cash).

share a coupon code and linkshare a coupon code and link

Supply: @florianlondonuk on Instagram

8. Share content material that evokes you

Whether or not you’re a enterprise or a creator, chances are high that you simply discover inspiration someplace—from a stroll within the park, from an indie music, a cool vase you as soon as noticed, and so on.

Sharing images or movies of issues that make you, you (and make your model, your model) is an efficient approach to talk a real humanity to your followers. You’re not a bot, show it.

This fashion brand shared images from the founder’s journey to the material retailer—it’s fascinating to see the behind-the-scenes and never simply the ultimate product.

share inspiration

Supply: @by.ihuoma on Instagram

Cool Instagram story concepts

9. Share a fantastic product picture with a product hyperlink

Textual content, stickers and emojis have their place, however there’s one thing to be mentioned for a plain, clear, high-quality picture. In case you have a fantastic way of life shot of considered one of your merchandise, take into account merely sharing that with a hyperlink to the product. Effortlessness screams cool.

Trace: Fill within the “textual content” discipline when including a hyperlink in your Instagram story to exchange the hyperlink. As an alternative of your web site, the tappable sticker can say one thing like “READ THIS,” “LEARN MORE” or “SHOP NOW.”

link to a product
Supply:
@knix on Instagram

10. Share an aesthetic picture with a tiny tag

Much like the above, sharing a single picture that’s not so polished may also be tremendous partaking. There’s a number of visible air pollution on Instagram—buttons, notifications, textual content, and so on.—and making a second of peace as customers faucet by way of.

Including a tiny hyperlink or tag is cool, too. Like a digital The place’s Waldo.

share a single cool photo

Supply: @savantvision on Instagram

11. Submit your out of workplace message

Whenever you’re happening trip (you deserve it) you may let your followers know by way of an Instagram story. It’s a chance to share a extra private aspect of your model, and to indicate off a cool trip picture.

share your out of office message

Supply: @mongeyceramics on Instagram

12. Share a photograph from one other Instagram account

It doesn’t all the time must be about you. Sharing content material from different accounts (with correct credit score, in fact) lets you present your followers with a extra holistic expertise, and may even foster some good relationships with different creators.

Simply be sure you’re posting content material that aligns with your personal—it ought to make sense within the context of your private model. For instance, this sustainable swimwear company shared an academic (and uplifting) video in regards to the Nice Barrier Reef. It’s in keeping with the model’s values and supplies fascinating and constructive content material for his or her followers.
share something from another account

Supply: @ocin on Instagram

13. Use a easy interactive sticker

Totally different interactive stickers require completely different quantities of brainpower (and general effort) to interact with. For instance, a query sticker is high-effort — it includes the person pondering of a solution and typing it out. A ballot is barely decrease, because the person simply has to learn the solutions and faucet one.

A easy emoji response sticker just like the example below is even simpler to work together with. It doesn’t present a number of data to you as a creator, however it’s a enjoyable and almost easy approach on your viewers to interact with you.

interactive stickers
Supply: @sadmagazine on Instagram

14. Make a countdown for an occasion

Instagram’s countdown stickers are partaking as a result of they’re dynamic—the clock adjustments each second. The countdown additionally generates a way of urgency, encouraging your followers to get excited in regards to the occasion.

countdown
Supply: @smashtess on Instagram

15. Name out particular prospects

It’s good to ask permission earlier than doing issues like this (some people may not need to be tagged publicly), however calling out particular prospects helps you create a connection along with your viewers.

This ceramicist tagged the one that ordered a selected piece in a progress picture, sharing cool behind-the-scenes look into her apply.

show progress pics

Supply: @katpinoceramics on Instagram

Inventive Instagram story concepts

16. Give a sneak peek of a sale or particular occasion

Everybody likes feeling like an insider, and offering your followers with somewhat pre-event content material helps to hype them up. This sort of story doesn’t must be polished: give your viewers an genuine take a look at what sort of preparation goes into your work.

For instance, this vintage store proprietor took a video of themselves making posters for an upcoming sale.

give sneak peeks of sales

Supply: @almahomevintage on Instagram

17. Announce a contest winner

Hosting a contest or giveaway on Instagram is an effective way to realize followers—however you can too create efficient engagement whenever you’re saying the winners.

Posting a contest winner in your tales is nice for 2 causes. First, it may well assist notify a contest winner that they’ve received, and second, it helps to show the legitimacy of your contest to your followers. In any case, what number of contests have you ever entered and by no means heard again from?

Non-winners (or people who didn’t enter within the first place) shall be extra more likely to enter future contest when they’re reminded that there’s really a winner.

announce a contest winner
Supply: @chamberlaincoffee on Instagram

18. Share a constructive assessment

You possibly can promote all you need, however nothing hypes what you are promoting up fairly like a constructive assessment. Share one in your Instagram story to humbly present your followers how terrific you might be.

share a review

Supply: @michellechartrandphotography on Instagram

19. Exhibit your craft

If you happen to work in a inventive business, you should utilize the story sticker to flaunt your abilities. This works greatest in the event you’ve obtained a while in your palms. (Binging a senseless actuality present? This could be the time to get busy.)

For instance, this artist devoted a while to doodling their followers’ solutions, creating a extremely partaking lineup of Instagram tales.

show off your craft

Supply: @vaish.illustrates on Instagram

20. Share progress images

Rome wasn’t inbuilt a day, they are saying, and if Romans had Instagram you may guess they might have been displaying progress pics. Sharing a number of images of the identical factor in several phases could be tremendous compelling (like this Porche illustrator’s story).

show progress 1
Supply: @b.a.v.z on Instagram

Instagram story query concepts

21. Ask for followers’ solutions

Make the most of your follower’s wealth of information and connections by asking them for solutions. This may be one thing that’s associated to what you are promoting or model (“What scent of candle ought to I make subsequent?”) or one thing private (“Hairdresser suggestions in Chicago?”).

On prime of gathering helpful perception, this has the added bonus of constructing your followers really feel such as you worth their enter—which, in fact, you do.

ask for user suggestions

Supply: @yelpmsp on Instagram

22. Encourage followers to ask questions on your occasion

In case you have an occasion developing, in-person or on-line, you may generate some buzz by asking your followers if they’ve any questions on it. That is additionally an efficient approach to gauge how effectively you’ve been delivering data (in the event you get a number of questions on what time it begins, for instance, you may need to verify that you simply made that data public within the first place).

ask a question about your event

Supply: @greyscollective on Instagram

23. Create a selected “ask me something”

“Ask me something” or “AMA” is usually used when creators ask questions on their Instagram tales.

However such a broad request can yield fewer responses. It’s higher to be particular in your ask. For instance, this artist challenged followers to ask his “Prime 4 Something,” which inspires them to actually take into consideration a query. (Prime 4 canine breeds? Prime 4 pizza toppings? Prime 4 seasons?)

ask a question
Supply: @liamdrawsdrag on Instagram

24. Ask for nameless questions or suggestions

Full disclosure: the web generally is a very imply, very offended place, so be sure you’re in a great psychological state when embarking on this form of Instagram story query journey.

Via the brand new NGL app, you may add a query sticker that permits anybody to submit a message anonymously. This may be enjoyable on your followers and may lead to some stunning (and brutally sincere) suggestions. It’s additionally a chance on your viewers to ask questions with out judgement.

answer anonymous questions

Supply: @eunicechanphoto on Instagram

Instagram story format concepts

25. Share an aesthetic collage

Not each story you put up has to have an actionable element—in truth, posting too many tales with polls, query stickers and hyperlinks can get somewhat exhausting on your followers.

Break it up by posting a wonderful collage (way of life images of your model, in the event you like, and even just some fairly photos out of your digital camera roll).

share an aesthetic collage

Supply: @tofinosoapco on Instagram

26. Use a photograph enhancing app to create a cool format

There are millions of picture enhancing apps which are designed particularly for Instagram. The choices could be overwhelming (and costly) however we’ve accomplished a rundown of the most effective instruments for Instagram in a handy dandy blog post.

use a program to make a graphic
Supply: @articulateproductions on Instagram

27. Collect outdated posts underneath a brand new theme

Consider this like a fast and soiled Instagram Guide — you may share a bunch of your previous content material underneath a brand new theme for a enjoyable, visually compelling story.

For instance, Canada’s Drag Race shared previous images of drag queens underneath the theme of parts (Au for a gold look, and so on).

combine posts into a theme

Supply: @canadasdragrace on Instagram

Instagram story design concepts

28. Layer one picture on prime of one other

By utilizing a fairly background picture after which selecting one other image out of your telephone’s album to layer on prime of it (do that by discovering the Digicam Roll sticker), you may get a two-in-one look.

This can be a nice approach to share tweets by way of Instagram—it’s far more fascinating than the screenshot alone.

layer one photo on top of the other

Supply: @thefilmscritic on Instagram

29. Share an informative graphic

Utilizing Hootsuite’s free Instagram stories templates, you may mix images and textual content into stunning graphics that talk helpful data to your followers (like what’s for breakfast).

share an informative graphic

Supply: @thebeaulab on Instagram

30. Share a number of tales underneath one theme

In case you have a number of images to share, take into account sharing them as separate tales as a substitute of constructing a collage. The person expertise is form of like flipping by way of a e-book—your followers have to show the web page (faucet the display) to seek out out what’s subsequent.

This vintage-inspired clothing brand confirmed off an outfit that may be worn 4 alternative ways by posting a separate story for every type. They launched the quartet of tales with a canopy, which is a clear approach to ease your followers into the narrative you’re setting up.

share multiple stories under one theme

Supply: @shop.lovefool on Instagram

31. Use an emoji to recommend tapping to the following slide

An emoji or sticker pointing to the fitting is a useful trace to customers that there’s extra in retailer. This can be a good technique to make use of you probably have a number of data to speak in your tales. It’s higher to share data in small chunks, so your tales don’t get overwhelming.

use an emoji to suggest the next slide

Supply: @poshmarkcanada on Instagram

32. Share a single picture with some instructional textual content

This is a superb approach to share digestible bits of knowledge along with your followers. It’s easy and clear, so it’s pleasing to the attention. Decide a single picture and select just a few sentences to accompany it.

If the message you need to convey is simply too lengthy, use a number of images as separate tales, so the viewer has to faucet by way of to learn—that’s what Patagonia does on this story.

share company history

Supply: @patagonia on Instagram

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