33 Twitter Statistics That Matter to Entrepreneurs in 2022

Twitter is a microblogging and social networking platform that encourages its viewers to share posts (generally generally known as Tweets) and have interaction with different customers. To get essentially the most out of selling campaigns on the platform, it’s worthwhile to grasp the Twitter statistics that make the community tick, how and why audiences use Twitter, and what’s in retailer for advertisers on Twitter in 2022.

General Twitter stats

1. Twitter’s 2021 annual revenue stands at just over $5 billion

Not a small quantity by any stretch of the creativeness, Twitter’s income has elevated by 37% YOY.

Twitter has lofty targets for the long run, and the corporate plans to set its income targets even greater for 2023 to an enormous $7.5 billion.

2. The most popular Twitter account is @BarackObama

The previous US President holds court docket with over 130,500,000 followers. Pop megastar Justin Bieber is the second hottest individual on Twitter, adopted by Katy Perry, Rhianna, and Cristiano Ronaldo.

3. YouTube is the most popular brand account on Twitter

Okay, sure, we thought it is perhaps @Twitter, however nope, it’s @YouTube with 73,900,000 followers.

The @Twitter deal with is definitely in third place with 60,600,000 followers, and @CNNBRK (CNN Breaking Information) takes second place with 61,800,000 followers, respectively.

4. Twitter.com is the 9th most visited website globally

In 2021, twitter.com noticed 2.4 billion classes, with 620 million of those distinctive. This exhibits that folks come again to the Twitter web site repeatedly.

It additionally tells us that not everybody makes use of the Twitter app on their cellular gadget or pill, which is one thing to remember whenever you’re optimizing your campaigns.

5. Twitter is the world’s 7th favorite social media platform

The location ranks above Messenger, Telegram, Pinterest, and Snapchat in favorability for adults aged 16-64.

WhatsApp is the most well-liked social media platform, adopted by Instagram and Fb.

Supply: Hootsuite’s 2022 Digital Tendencies Report

Twitter person stats

6. Twitter’s person depend is predicted to develop upwards of 329 million in 2022

Twitter users worldwide 2019-2024

In 2020, eMarketer predicted that Twitter would see a 2.8% progress, however the pandemic modified every little thing. So in October, they revised their 2020 forecast to a progress of 8.4%—a substantial improve from their authentic forecast.

Quick-forward to 2022, and eMarketer predicts that the variety of Twitter customers will develop by 2% after which proceed on a slight downward pattern and hit 1.8% progress in 2023 and 1.6% in 2024.

7. One quarter of US adults use Twitter

This degree of utilization is much like WhatsApp and Snapchat. As compared, 40% of US adults surveyed by Pew Analysis Heart say they use Instagram, and 21% use TikTok.

8. 30% of Twitter’s audience are women

The microblogging web site is clearly favored extra with males, who make up the bulk (70%) of its customers.

These demographics are important to grasp as they’ll show you how to create extra particular and extremely focused advertising and marketing campaigns.

For instance, when you’re a girls’s style model, spending your promoting {dollars} on Twitter may not be the most effective channel given the decrease demographic of feminine customers.

9. 42% of Twitter users have a university schooling

Twitter has the second-highest educated person base in America. 33% of Twitter’s viewers have some faculty, and 25% are in the highschool or much less cohort.

Probably the most educated viewers on social media is LinkedIn, with 56% of respondents saying they’ve a university schooling.

10. Twitter is one of the most liberal social media platforms

On the subject of democrats and republicans, Twitter leans extra in the direction of the left. 65% of the platform’s person base identifies as or leans towards democrat. Twitter is barely overwhelmed by Reddit, whose viewers is nearly 80% democrat.

The platform with the biggest quantity of republicans was Fb, with 46% of the social media platform’s viewers leaning or figuring out with the republican ideology.

demographic profiles and political party of US social media users

Supply: Pew Analysis

11. Solely 0.2% of Twitter’s audience are unique to the platform

Virtually all Twitter customers additionally get their social media wants met with different platforms. 83.7% additionally use Fb, 80.1% use YouTube, and 87.6% are on Instagram.

12. Twitter customers usually have a higher income

85% of Twitter’s viewers earn greater than $30,000 and 34% earn $75,000 or above. This alerts that round a 3rd of the platform’s viewers has excessive spending energy, so suppose to think about this whenever you’re crafting your campaigns and content material.

use of online platforms, apps varies by demographic group

Supply: Pew Analysis

13. After Twitter banned Donald Trump, the platform’s user base jumped by 21%

In accordance with analysis by Edison, earlier than the ban, 43% of US adults aged 18 or above mentioned they use Twitter. Nonetheless, after the social networking web site disqualified then-President Donald Trump on January eighth, 2021, 52% of the identical cohort mentioned they use Twitter.

Twitter utilization stats

14. 25% of U.S grownup Twitter customers account for 97% of all U.S Tweets

Because of this round 1 / 4 of Twitter’s person base accounts for practically 100% of the platform’s content material, which is sort of mind-blowing when you consider it!

This statistic additionally exhibits that the core person base on Twitter is extremely lively and engaged with the platform.

one-quarter of users product the majority of Tweets among US adults

Supply: Pew Analysis Heart

15. The common person spends 5.1 hours a month on Twitter

Slightly over 5 hours is greater than Snapchat (3 hours per thirty days) and Messenger (3 hours per thirty days). The social media platform with the best time spent was YouTube, with adults spending an enormous 23.7 hours per thirty days consuming video content material on the channel.

16. One-fifth of Twitter users under 30 visits the positioning too ceaselessly to maintain observe

We’ve all been there. You’re head down at work, after which earlier than it, your cellular phone is in hand, otherwise you’ve clicked onto Twitter.com in your desktop for a leisurely scroll. For entrepreneurs, this alerts that the underneath 30 crowds are lively, frequent customers of the platform, and it’s best to plan campaigns that entice and have interaction this demographic.

17. Almost half of Twitter’s audience consumes information commonly on the platform

With world information coming in thick and quick these days, it’s maybe not shocking that many Individuals want to get their information exterior of standard shops.

large portion of Twitter users consume news on the platform

Supply: Pew Analysis Heart

For manufacturers, this might imply publishing well timed, correct information tales to compete and align with how the Twitter viewers makes use of the platform.

18. 46% of Twitter users say that utilizing the platform has helped them to grasp world occasions

And 30% of individuals mentioned that Twitter has made them extra politically conscious. However, on the flip facet, 33% of these surveyed mentioned that the positioning hosts inaccurate data, and 53% suppose that deceptive data is a continuing main drawback on the positioning.

For entrepreneurs, this goes again to belief. You’ll want to make sure that the Tweets you ship are correct and use the platform to place your model or firm as a trusted useful resource.

Twitter for enterprise stats

19. 16% of internet users aged 16-64 use Twitter for model analysis

Across the similar variety of folks additionally use prompt messaging and dwell chatbots to conduct analysis on-line.

For entrepreneurs, which means you must preserve your model account updated. After all, not everybody must submit 5 or 6 occasions a day, but when audiences are looking for manufacturers on-line and scoping them out, it’ll assist your credibility in case your account is lively and commonly posting precious content material.

20. 54% of Twitter’s audience usually tend to buy new merchandise

One thing to think about whenever you’re crafting a Twitter advert technique is how are you going to make this services or products one thing folks will instantaneously purchase?

21. Hop on Twitter spaces to drive sales volume (sure, actually!)

When you’re a model seeking to make waves on Twitter, become involved with Twitter Spaces, Twitter’s Clubhouse different. Twitter says that “only a 10% rise in dialog has led as much as a 3% improve in gross sales quantity”.

So why not incorporate internet hosting a Twitter Areas dialog and construct a group to assist drive gross sales?

Twitter promoting stats

22. Adverts on Twitter get into people’s heads

26% of individuals spend extra time taking a look at adverts on Twitter vs. different main platforms. Does this imply that adverts on Twitter come throughout as natural posts and other people aren’t conscious they’re studying an advert?

One thing to check in your Twitter advertising and marketing technique.

23. Individuals will spend 6-minutes per day on Twitter in 2022

Time is brief, folks! So depend this as your warning that your artistic on Twitter wants to face out and get observed by your viewers as they’re scrolling by the app.

social networks average time spent in US by platform

24. Twitter’s CPM is the lowest out of all the most important platforms

Working adverts on Twitter is pretty low cost and received’t destroy your advert price range. The common CPM is $6.46. That’s 78% decrease than Pinterest’s, which is $30.00 CPM.

25. Advert income on Twitter exceed $1.41 billion, a rise of twenty-two% YOY

Extra persons are turning to run adverts on Twitter, and this quantity is predicted to repeatedly improve in 2022.

Maybe it’s time to get in on the Twitter advertising motion earlier than the area turns into overly saturated or audiences change into resistant to Twitter adverts.

26. Monetizable every day lively customers (mDAU) grew by 13% to 217 million in Q4 2021

There are 217 million monetizable every day lively customers on Twitter. And this quantity is barely set to extend in 2022 as the corporate emphasizes efficiency promoting throughout the platform’s person base.

27. 38 million of the mDAUs got here from the US

Americans seriously love Twitter. The grand ol’ USA is the place Twitter is the most well-liked, with over 77 million customers throughout the nation.

Twitter’s fandom is intently adopted by Japan and India, with 58 and 24 million folks logging into the platform.

28. Twitter is more popular with millennials than Gen-Z

In 2022, Millennials shall be aged 26-41, so craft your artistic fastidiously and guarantee it’s aligned with the pursuits and desires of this age group.

29. Twitter adverts attain 5.8% of the world population over age 13

This isn’t the best determine, but it surely’s tremendous necessary to do not forget that Twitter is a comparatively area of interest platform and that 5.8% of individuals might effectively be your engaged target market, relying on your small business.

30. Twitter’s First View function increases video viewing time by 1.4x

Twitter is all the time seeking to innovate and launch new product options. One among their most impactful instruments is First View, which exhibits your Twitter video advert to audiences after they first log in and start their shopping session.

That is prime actual property for entrepreneurs and advertisers to make sure that your viewers engages along with your video content material. For instance, in accordance with Twitter themselves, one model ran a First View marketing campaign throughout a worldwide sporting occasion to coincide with a TV advert marketing campaign and noticed a 22% improve in attain on the platform.

Twitter publishing stats

31. There are over 500 million Tweets sent per day

Damaged down even additional, that equals 6,000 Tweets per second, 350,000 Tweets per minute, and round 200 billion Tweets per yr.

32. Individuals Tweet about soccer more than any other sport

70% of Twitter customers mentioned they commonly watch, comply with, or are eager about soccer, and with the FIFA World Cup developing in late 2022, the world shall be in a “football-frenzy.” So now actually is the time to be taught the distinction between Alexander-Arnold and Zinedine Zidane.

Entrepreneurs must have their finger on the heartbeat and plan campaigns that match across the World Cup and reap the benefits of the conversations and engagement that’ll be taking place in November and December.

33. 77% of Twitter users really feel extra optimistic about manufacturers which can be group and society targeted

Through the COVID-19 world pandemic, group mattered greater than ever, and shoppers observed. For manufacturers, this implies showcasing your affect on the world and what you’re doing to help native and world communities.

Save time managing your Twitter presence through the use of Hootsuite to schedule Tweets (together with video Tweets), reply to feedback and DMs, and monitor key efficiency stats. Strive it free as we speak.

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