35 Instagram Stats That Matter to Entrepreneurs in 2022

When Instagram firm head Adam Mosseri introduced this yr that Instagram was not a “square photo-sharing app,” he was actually simply stating the apparent: one take a look at this yr’s Instagram statistics and it’s clear simply how far it’s come from its humble roots.

Over the previous decade-plus, Instagram has developed, and so has its consumer base, its enterprise options, its algorithms and technological capabilities. In order you propose your Instagram marketing strategy for 2022, it’s essential to know the newest details about all issues Insta. To ensure you’re working with the suitable data, we’ve compiled all an important Instagram stats you want to pay attention to this yr.

General Instagram statistics

1. Instagram is celebrating its 12th birthday in 2022

Instagram is virtually a young person at this level (on the very least, a lovably moody tween) so in case your advertising staff continues to be contemplating the platform to be a flash within the pan, we’ve bought information for you: your lady isn’t going anyplace.

After all, the platform has developed significantly (hello, Reels!) because it first launched again in October 2010 with a filtered pic of the founder’s canine, and can proceed to take action. Ensure you’re updated on the latest Instagram trends and features because it ventures deeper into its second decade of existence.

2. Instagram is the 7th most visited website on the earth

Based on Semrush, primarily based on whole web site site visitors, Instagram is among the world’s prime 10 most-visited web sites globally, with 2.9 billion whole visits per thirty days. That’s a whole lot of eyeballs.

Importantly, whereas most customers login by means of the cell app, this stat is an effective reminder that individuals could also be viewing your posts on their desktops or laptops, too: be certain these pictures are trying good at any scale.

3. Instagram is the 9th most-Googled search term

What’s simpler than typing “instagram.com” into your browser? Letting Google take you there.

Fb, Youtube and “climate” all beat out Instagram, however contemplating that Insta is primarily accessed by means of the app, that is a formidable displaying and extra proof that your viewers is likely to be viewing your content material by means of a browser — whether or not a cell one or through their laptop.

(Bizarre truth: the primary Google search question is “google.” We don’t perceive, both.)

4. Instagram is the 4th most-used social platform

Solely Fb, Youtube and WhatsApp beat out Instagram when it comes to each day lively world customers, however Instagram clocks in a formidable 1.3 million.

That’s a whole lot of eyeballs. At this level, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so when you’re in search of probably the most bang to your buck when it comes to viewers attain, Instagram could also be a stronger choice.

5. Simply 0.1% of Instagram users solely use Instagram

The probability that an Instagram consumer additionally has an account on one other social platform is 99.99%. 83% of Instagram customers, for instance, additionally use Fb, whereas 55% are additionally on Twitter.

What does this imply for entrepreneurs? You’re seemingly reaching the identical individuals throughout completely different platforms, so strive to not repeat your self to verify your content material is exclusive and fascinating, wherever your followers are encountering it.

6. Instagram is the second most-downloaded app on the earth

Solely TikTok beat out Instagram in downloads in Fall 2021 — fairly spectacular, on condition that the app has been round for 12 years. Stilllll bought it.

You in all probability already assumed that almost all of your Insta viewers was experiencing your content material by means of their telephones, so please, relax and luxuriate in this statistic that proves simply that.

Instagram consumer statistics

7. 1.22 billion people use Instagram every month

In case it’s not clear: Instagram may be very, very talked-about. That’s nonetheless solely half as many individuals as Fb and Youtube every have logging in every month, nonetheless.

8. 18 to 34 year olds make up the most important share of Instagram’s viewers

This key demographic accounts for about 60% of Instagram’s viewers.

9. Instagram is Gen Z’s favorite social platform

International web customers aged 16 to 24 want Instagram to different social platforms — yep, even rating it above TikTok. If that’s an age cohort you’re trying to attain, Insta is outwardly the place to be.

10. Gen X males are the fastest growing Instagram audience

Final yr, the variety of 55 to 64 yr previous males utilizing Instagram grew by 63.6%. So, sure, it’s a spot the place the children are hanging out, however don’t low cost the truth that you will discover different generations represented right here too.

11. Instagram’s viewers is split pretty evenly between males and females

Sadly, we don’t have any stats at this level on customers who fall exterior of the gender binary, however in response to what Fb’s reporting instruments can inform us, Instagram’s viewers self-identifies as 50.8% feminine and 49.2% male.

12. India has probably the most Instagram customers on the earth

It is a nice reminder that Instagram affords entry to a world viewers, with 201 million customers logging in from India (adopted by the U.S. at 157 million). Within the third place spot, you’ll discover Brazillians, with 114 million customers, adopted by Indonesia and Russia.

That is essential data when serious about how you can define your target audience on Instagram, and what sort of content material to create.

13. India can be Instagram’s fastest-growing market

Growing its viewers by 16% quarter-over-quarter, India is the quickest rising area for Instagram at present. If this can be a market your model is trying to goal: congrats! Now you realize simply the place to seek out ‘em.

14. 5% of U.S children below 11 use Instagram

That’s regardless of Instagram user guidelines that require customers to be 13 years previous earlier than they’ll create an account. Amongst youngsters aged 9 to 11, 11% use Instagram.

15. 14% of U.S. adults have never heard of Instagram

Needless to say whereas Instagram does have an enormous attain within the U.S., it doesn’t attain everybody. That’s why understanding your audience is so essential.

16. Instagram noticed 17.0% user growth in Western Europe in 2020

The area will finish 2020 with 132.8 million customers, eMarketer predicts. That’s a rise of 19.3 million customers since 2018.

Earlier than the pandemic, eMarketer had predicted solely 5.2% progress for the area. They revised their estimate upwards twice this yr.

17. The nation with the best Instagram proportion attain is Brunei

Brunei won’t have probably the most Instagram customers, however it’s the nation the place Instagram reaches the best proportion of the inhabitants: 92%, to be exact.

Rounding out the highest 5 international locations with the best proportion attain are:

  • Guam: 79%
  • Cayman Islands: 78%
  • Kazakhstan: 76%
  • Iceland: 75%

Should you’re advertising to individuals in these international locations, Instagram could possibly be an particularly efficient platform for each natural content material and paid Instagram posts.

Instagram utilization statistics

18. 59% of U.S. adults use Instagram each day

And 38% of these each day guests are logging on a number of instances per day.

Higher give ‘em one thing to take a look at whereas they’re there: ensure you’ve bought recent content material going up constantly. Even when you’re not capable of log in day-after-day, scheduling tools for Instagram—like, ahem, Hootsuite—may help you retain on prime of your content calendar.

19. Instagram isn’t a popular source for getting news

Just one-in-10 U.S. adults say they search out information on Instagram — and 42% say they straight-up mistrust it as an data supply. So when you’re within the enterprise of disseminating essential data, Instagram might not be the most effective place to get your critical message throughout.

20. Grownup Instagram customers are on the app practically 30 minutes per day

They’re exploring not simply their newsfeed, although: they’re scrolling by means of Instagram Tales, testing Livestreams and watching Reels. Smart manufacturers will ship one thing satisfying throughout all of the completely different options in order that followers are entertained, wherever they’re spending these half-hour.

21. 9 out of 10 users watch Instagram movies weekly

Transcend static pictures to thrill the cinephiles scrolling by means of your feed. Listed below are our favourite ideas for creating the best Stories, Reels and Instagram Live videos to your viewers.

Instagram Story stats

22. 500 million accounts use Instagram Stories each day

Instagram hasn’t shared up to date stats since 2019 (a lifetime in the past in social media years) but it surely’s seemingly solely gotten larger. What began as a SnapChat-inspired foray into video has change into a staple of the platform, and one that provides a number of alternative for manufacturers to get inventive. Check out our guide to using Instagram Stories for business here.

23. 58% of users say they’re extra thinking about a model after seeing it in a Story

Tales have sticking energy! And one other 50% of Instagram customers say they’ve gone forward and really visited an internet site to make a purchase order of a services or products after seeing it in Tales.

Wish to get in on this motion? We really know some hacks for scheduling Instagram Stories so that you don’t miss a beat.

24. Model Tales have an 86% completion rate

That’s only a small improve from 85% in 2019. Leisure account Tales noticed the most important improve in completion charge, from 81% to 88%. Sports activities account Tales have the best completion charge, at 90%.

25. Essentially the most lively manufacturers publish 17 Stories per month

Story frequency is usually up this yr, so if you wish to sustain with the highest performers (and ensure your content material isn’t misplaced within the ruckus), it’s clever to purpose to publish a Story roughly each different day.

26. Instagram Tales generate a quarter of the platform’s ad revenues

Even though they won’t attain so far as posts, in 2022, Tales adverts are predicted to herald nearly $16 billion in world web advert revenues.

Instagram Stories ad revenues worldwide

27. #Love is the preferred hashtag

Perhaps it’s a clue that individuals on Instagram wish to preserve issues optimistic and light-weight?

Instagram enterprise statistics

28. 90% of Instagram customers observe at the least one enterprise

Don’t really feel shy about getting your model concerned in social: all people’s doing it! As Instagram itself places it, it’s a spot to “develop your neighborhood and deepen your reference to present and future prospects.” Insta repeatedly introduces new enterprise instruments—like buying performance and Instagram Dwell—to assist assist companies, too.

Learn more about how to use Instagram for business here.

29. The typical Instagram business account grows its followers by 1.69% every month

Whereas each enterprise account and model is completely different, it’s useful to know the overall benchmark for progress, particularly if that’s a cornerstone of your model’s social media goals. Not hitting that quantity your self? Take a look at our ideas for growing your Instagram followers here.

Instagram Business Account benchmarks

30. Enterprise accounts publish an average of 1.6 times a day

To interrupt that down even additional: for the common Instagram Enterprise account, 62.7% of all major feed posts are images, whereas 16.3% are movies and 21% are photograph carousels.

Once more, each model is completely different, but it surely’s useful to see the the competitors is (on common!) mixing issues up with the sorts of content material it posts.

Should you’ve caught steadfastly to a photos-only recreation plan, possibly now’s the time to start out diversifying.

31. 1 in 2 people have used Instagram to find new manufacturers

It’s an unbelievable discovery device: 50% of individuals use it to find new manufacturers, services or products. And 2 in 3 people say the community helps foster significant interactions with manufacturers.

Your latest buyer could possibly be lurking across the nook… and able to fall in love with you!

32. 57% of people like seeing polls and quizzes from manufacturers on Instagram

In comparison with different platforms, audiences want seeing quizzes and polls from manufacturers on Instagram (and so they’re straightforward to implement utilizing Tales!), so go forward and converse up: ask your prospects what they need!

It’ll make them really feel seen, and allow you to really feel assured about your enterprise selections. Win-win.

33. The average engagement on Instagram business account posts is 0.83%

That skews a bit of larger on carousel posts and a bit of decrease on video, however when you’re beating that benchmark of 0.83%, pat your self on the again.

Apparently, as manufacturers develop their followers, engagement charges usually dip. Our digital tendencies report revealed that enterprise accounts with fewer than 10K followers loved larger engagement than manufacturers with 100K followers. In different phrases: generally much less is extra.

In search of inspiration to develop your engagement past that? We’ve got you covered with Instagram engagement tips right here.

34. 44% of people use Instagram to shop weekly

Instagram solely launched its buying characteristic a few years in the past, but it surely’s already taken the ecommerce world by storm. Based on an Instagram for Enterprise survey, 44% of individuals use Instagram weekly to buy utilizing options like buying tags and the Store tag.

Able to arrange your personal Insta commerce empire? Faculty your self with our Instagram Shopping 101 information.

35. Instagram’s advertising reach has outpaced Facebook this previous yr

If paid attain is a part of your social media technique, it’s value noting that Instagram’s advert attain is skyrocketing previous Fb’s proper now. Fb’s world promoting attain solely elevated by 6.5% this yr, whereas Instagram’s grew by 20.5%.

Save time managing your Instagram presence utilizing Hootsuite. From a single dashboard, you’ll be able to schedule and publish posts on to Instagram, interact the viewers, measure efficiency, and run all of your different social media profiles. Strive it free at the moment.

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Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.

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