39 Fb Stats That Matter to Entrepreneurs in 2022
Fb is the OG social media platform and the biggest one by almost each metric. Like it or hate it, the social big — and soon-to-be harbinger of the metaverse — is a must have social media channel for entrepreneurs.
On this publish, we cowl 39 present Fb statistics, freshly up to date for 2022. They are going to enable you sustain with how individuals are utilizing the platform and make data-informed choices about your social media technique.
Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.
1. Facebook has 2.91 billion monthly active users
That’s a 6.2% bounce from 2021’s 2.74 billion customers, which was already a year-over-year development of 12% from 2019.
Fb is essentially the most used social platform worldwide. You merely have to be there.
2. 36.8% of the world’s population use Fb month-to-month
Yep, 2.91 billion customers equals 36.8% of Earth’s 7.9 billion individuals, as of November 2021.
Since solely 4.6 billion of us have entry to the Web proper now, which means 58.8% of everybody on-line makes use of Fb.
3. 77% of Internet users are lively on no less than one Meta platform
Out of 4.6 billion international Web customers, 3.59 billion individuals use no less than one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use a couple of.
4. Fb’s annual income increased by 2,203% over 10 years
In 2012, Fb earned $5.08 billion USD. Now? $117 billion USD in 2021, which is up 36% from 2020. Most of Fb’s income is from promoting, which totaled $114.93 billion USD in 2021.
5. Fb is the 7th most valuable model on the earth
Apple holds the highest spot with an estimated model worth of $263.4 billion USD. Fb follows big manufacturers like Amazon, Google, and Walmart to land in seventh place for 2021 with a model worth of $81.5 billion.
6. Fb has been researching AI for 10 years
In October 2021, Fb introduced it was rebranding to Meta, which is now the dad or mum firm of Fb, Instagram, WhatsApp, and extra. In Mark Zuckerberg’s phrases, the rebrand is to permit the corporate to change into “metaverse-first, not Facebook-first.”
(Psst. No concept what the metaverse is however afraid to ask? Right here’s what we know so far.)
And so they’re definitely betting the longer term on synthetic intelligence. Will the metaverse reside as much as Zuckerberg’s projection as the way forward for humanity? Time, and social media, will inform.
7. Over 1 billion Stories get posted every single day throughout Fb apps
The Tales format continues to develop in reputation throughout Fb, Instagram, and WhatsApp. 62% of customers say they are going to use Tales much more sooner or later.
8. 79% of monthly users are lively day by day
This determine has remained constant all through 2020 and 2021 even with the mixed 18.2% development charge of customers for these years. Good.
9. Over 72% of Facebook users additionally use YouTube, WhatsApp, and Instagram
The figures are available in at 74.7% of Fb customers additionally frequenting YouTube, 72.7% utilizing WhatsApp, and 78.1% utilizing Instagram.
There are appreciable overlaps in different standard social networks, comparable to 47.8% of Fb customers additionally being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest.
Having a robust cross-platform campaign technique will make sure you ship the best message on every platform.
10. Fb is the favorite social platform of the 35-44 demographic
Instagram takes the highest spot amongst audiences below 25, however Fb is the favourite social community for these demographics under:
- Male web customers, 25-34: 15.9%
- Male web customers, 35-44: 17.7%
- Feminine web customers, 35-44: 15.7%
- Feminine web customers, 45-54: 18%
(Fb at the moment limits its gender reporting to female and male.)
11. 72% of Facebook users don’t belief it to guard their privateness
… however they use it anyway. Importantly, this determine is way greater than 2020 when solely 47% of users felt Fb didn’t do sufficient to maintain their information personal.
Fb ranks first in utilization however final in belief. To us entrepreneurs, that’s one thing that simply is smart, proper?
Supply: Washington Post/Schar School
12. There are 329 million Fb customers in India
India is available in first for person rely. The USA is second with 179 million customers. Indonesia and Brazil are the one different nations with over 100 million customers every.
However, amount isn’t every thing…
13. 69% of Americans use Fb
The US inhabitants reached 332 million people in 2022, that means 54% of all Individuals have a Fb account (together with precise infants). Infants apart, 69% of Individuals over 18 are on Fb, together with 77% of individuals ages 30-49.
14. 79% of Canadians over 15 use Fb
Regardless of different nations having a better complete person rely, Canada ranks among the many highest in attain with 79% of individuals over age 15 — 27,242,400 individuals — utilizing the social community. Comparatively, India’s 329 million customers account for under 49.6% of the overall Indian inhabitants of 662 million people who find themselves 15 or older.
On their very own, attain percentages aren’t indicative of when Fb advertising and marketing is “price it.” It’s at all times necessary to pay attention to the preferred social platforms amongst your viewers and make sure you’re on them.
15. Partisan gaps as high as 23% present up for each social platform, besides Fb
For Individuals below age 50, Democrats are extra possible to make use of most social media platforms. The biggest Democrat-Republican hole is on Instagram, the place 23% extra Democrats report utilizing the platform.
Some have much less important variations, however Fb is the one platform to have an equal share of Democrats and Republicans reporting they use it recurrently.
Supply: Pew Research
For a lot of manufacturers, this received’t have an effect. But when your target market tends to lean conservative, you’ll possible discover a extra profitable footing on Fb in comparison with different platforms.
16. 57% of Americans say Tales make them really feel like a part of a group
Individuals love Tales. They really feel extra genuine than different social content material codecs, in line with 65% of Individuals who say they really feel nearer to household and buddies after watching them.
17. Customers spend a median of 19.6 hours a month on Fb
That is available in second solely to YouTube’s 23.7 hours a month and considerably greater than Instagram’s 11.2 hours per 30 days. This Fb statistic is for Android customers solely nevertheless it’s nonetheless indicative of trade patterns.
Virtually 20 hours a month equals one week a month at a part-time job. So, in case your content material isn’t getting outcomes, it’s not for lack of consideration. Change it up. Attempt one thing new. Spend money on audience research. Then, use what you study to create what your individuals actually need to see.
18. Individuals spend 33 minutes a day on Fb
To social media managers, that’s nothin’, proper? Nicely, to the normies on the market, it’s so much. Time per day has declined since 2017 as extra rivals emerged, although importantly, individuals are nonetheless spending essentially the most time on Fb.
Probably the most customers + essentially the most time spent = nonetheless essentially the most alternative for entrepreneurs.
19. 31% of Americans recurrently get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot greater than another social community. YouTube is available in second with 22% of Individuals recurrently getting their information there.
Supply: Pew Research
As a society, we’re all nonetheless deciding precisely how a lot energy and duty social media companies should have over shaping our understanding of occasions.
However as entrepreneurs? Scorching dang! Fb isn’t simply an app anymore, it’s a seamless a part of our lives. Individuals count on to listen to about necessary occasions on Fb and the newest information from their favourite manufacturers. (And which neighbor left their rubbish cans out on the curb for an additional day, too.)
20. 57% vs. 51%: Customers learn more life skills from social media than college
Globally, 57% of social media customers say they’ve discovered extra about life from social media than being at college.
Whereas info accuracy on social media continues to be a problem for all platforms, customers report wanting to interact with studying alternatives extra on social media than in conventional college environments. This can be a nice alternative for manufacturers to focus on instructional content material in artistic methods.
21. 81.8% of users solely use Fb on a cell system
Most customers — 98.5% — use Fb on their cell system, however 81.8% of individuals strictly entry the platform by way of cell. Comparatively, solely 56.8% of all Internet traffic is from cell units.
That is possible pushed by person development in mobile-first areas, comparable to Asia and components of the growing world. It underlines the significance of designing your content material and advertisements with a mobile-first technique.
22. 1.8 billion people use Fb Teams each month
Whereas standard earlier than 2020, the COVID-19 pandemic drew extra individuals into Teams. Each as a approach to join with others throughout social distancing measures — especially for women who extra typically bear the burden of caregiving duties — and for medical professionals to collaborate and educate others.
Fb is investing in new Groups features in 2022, comparable to sub-groups inside a Group, member awards, and reside chat occasions.
23. Individuals are 53% more likely to purchase from a enterprise utilizing reside chat
Fb permits companies so as to add Fb Messenger reside chat to their web sites to enhance customer support and conversions.
Although a robust characteristic, it’s restricted to solely Fb Messenger. Broaden your capabilities through the use of a multi-platform reside chat answer, like Heyday, which might convey all buyer communication from Fb, Google Maps, e-mail, WhatsApp, and extra into one unified inbox to your staff.
24. Fb will be capable to translate 100s of languages in real-time
Think about writing your social content material in a single language and having the ability to confidently depend on Fb to precisely translate it to a worldwide viewers. It’s a better actuality than you suppose, with Meta asserting the AI-driven project in February 2022.
With 50% of individuals having a local language not within the 10 most typical, rising your communication capabilities is at all times a wise transfer.
25. The common natural attain of a Fb Web page publish is 5.2%
Natural attain has steadily declined annually, ending 2020 with 5.2%. In 2019, it was 5.5% and 7.7% in 2018.
Natural Fb content material ought to nonetheless be an enormous a part of your technique to your present viewers. However, sure, it’s true: You’ll must couple that with Facebook ads to see optimistic development.
26. Fb eliminated 4,596,765 pieces of content in 2021 because of copyright, trademark, or counterfeit reviews
That’s a 23.6% enhance in comparison with 2020. Studies of mental property violations have steadily risen since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
27. Cost-per-click is up 13% vs. 2020
The common Fb advertisements cost-per-click was 0.38 USD in 2020, decrease than earlier years largely as a result of results of the coronavirus pandemic — nevertheless it rallied again in 2021 with a median CPC of 0.43 USD.
Generally, Fb advert prices are typically decrease within the first quarter of every yr and attain a peak approaching the final quarter and vacation purchasing season, as seen with September 2021’s average CPC of 0.50 USD.
28. Fb US advertisements are anticipated to surge 15.5% year-over-year in 2022
eMarketer predicts US advert income will prime $58.1 billion in 2022, which might be a 15.5% enhance from 2021. 2020 had an unusually excessive development charge as a result of surge in e-commerce demand on account of pandemic lockdowns affecting in-person gross sales.
29. Fb’s potential promoting attain is 2.11 billion individuals
Meta claims their complete promoting viewers is 2.11 billion individuals, or 72.5% of their complete 2.91 billion month-to-month lively customers.
Since Fb is essentially the most populous social platform, it’s additionally the one with the best potential advert attain. Once more, for entrepreneurs critical about development, Fb isn’t optionally available.
30. Fb advertisements attain 34.1% of the global population over age 13
Put into perspective, that 2.11 billion individual advert attain is over a 3rd of Earth’s total teen-and-up inhabitants. Wowza.
However with excessive attain comes excessive potential for wasted advert spend. Make sure you’re optimizing your Facebook ads strategy recurrently so that you’re not simply payin’ n’ prayin’.
31. Fb advertisements attain 63.7% of all Americans over age 13
A formidable attain for American-focused firms, however not the one one. Fb additionally reviews these potential native promoting audiences as a proportion of complete inhabitants over age 13:
- Mexico: 87.6%
- India: 30.1%
- United Kingdom: 60.5%
- France: 56.2%
- Italy: 53%
(Plus extra. The complete checklist is in our Digital 2022 report.)
32. 50% of consumers need to uncover new merchandise via Fb Tales
Individuals love the Tales format they usually make efficient advertisements due to that. 58% of shoppers say they’ve visited a model’s web site from a Story advert and 31% have browsed a Fb Store.
Give the individuals what they need. For those who’re not already investing in Tales advertisements, hop to it.
33. Fb Market has 1 billion month-to-month lively customers
Launched in 2016, Fb Market has shortly changed outdated requirements of native buy-and-sell, like Craigslist and even location-specific Fb Teams. Market achieved 1 billion month-to-month customers in early 2021, simply over 4 years after launch.
34. There are 250 million Fb Outlets worldwide
Fb’s latest e-commerce characteristic, Outlets, launched in 2020. It permits small companies to characteristic product catalogs on their Fb and Instagram profiles, and for followers to buy in-app. It additionally permits manufacturers to simply create advertisements from their merchandise to draw new clients.
A million customers recurrently purchase from Fb Outlets each month. Manufacturers are seeing big outcomes, together with some seeing 66% higher order values by way of Outlets than from their web sites.
Fb is actively rolling out assist for Shops in Facebook Groups in addition to Dwell Buying and product suggestions. Large issues are coming for Fb social commerce in 2022.
35. Fb Market advertisements attain 562 million individuals
In contrast to different itemizing websites, like eBay, Facebook Marketplace permits companies (and shoppers) to checklist gadgets without spending a dime, together with autos, rental properties, and extra. Boosted listings can attain a possible viewers of 9.1% of the world’s inhabitants over age 13.
36. 33% of Gen Zers would contemplate shopping for digital-only artwork
NFTs. Crypto. Digital property promoting out instantly, like a $4,000 Gucci bag or a virtual home selling for $512,000. (Are all of us gonna get priced out of the digital housing market, too? C’mon!)
Financial dystopia apart, NFTs are, effectively… kinda sizzling. And good? Many within the youthful technology are treating digital content material like conventional investments. Musician 3LAU has even promised NFT-owners future royalties.
For those who personal one in every of my NFTs immediately,
You’ll get to personal rights in my music,
Which additionally means you’re entitled to cashflows from that music…
— 3LAU (@3LAU) August 11, 2021
Not all entrepreneurs ought to bounce on the NFT bandwagon, however contemplate the affect of the rise of their reputation to your model. Fb has strict policies on who will get to promote digital property on their platform, however count on that to loosen in future years because the metaverse expands.
37. Fb Reels at the moment are in 150 countries
The corporate introduced the previously U.S.-only Reels characteristic is accessible in 150 nations as of February 2022. Introduced over from sister community Instagram, the format of Fb Reels is basically unchanged however has thrilling new creator instruments.
To draw creators to Fb Reels, a bonus program is in impact providing up to $35,000 per month to creators relying on their view counts. Fb’s model of Reels additionally options advert income sharing and the flexibility for followers to “tip” creators in-app.
38. Fb beats out TikTok for short-form video with 60.8% of user share
It’s simple to suppose TikTok could be within the prime spot for brief movies, however YouTube claims that with 77.9% of Individuals over 16 utilizing the platform to observe brief movies. Maybe surprisingly, Fb is available in second with 60.8% of the person share. TikTok trails in third with 53.9%.
The definition of short-form video is below 10 minutes, though many Fb movies are a lot shorter, together with the normal Reel-style which vary from 15 to 60 seconds.
39. Fb is second to YouTube in reside video with 42.6% of user share
Predictably, YouTube is the popular platform for reside video chosen by 52% of customers. Like with brief movies, Fb is a detailed second with 42.6% of customers.
Apparently, Fb turns into the primary place selection for reside video for ages 25-44.
For those who’re not already, guarantee your livestreaming software program lets you stream to a number of platforms concurrently to seize essentially the most viewers.
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