44 Suggestions and Tips That Truly Work

Twitter has advanced. As soon as the house of witty one-liners and snappy comebacks, manufacturers can now dazzle their viewers with intelligent GIFs, story-like threads, and Twitter chats.

But when all this transformation has left you feeling a bit of out of the loop, we’re right here for you.

Get able to take Twitter by the horns. As a result of we’ve compiled an inventory of all of the issues you are able to do to develop your follower depend and discover success on this ‘world high 20’ social platform.

Learn on to discover ways to get followers on Twitter.

Why does Twitter follower count matter?

Twitter might not have the user-count of platforms like YouTube and Facebook, but it speaks to a professional crowd like no other.

And like all other social platforms, follower count matters. It matters for:

  • Credibility
  • Authority
  • Organic reach

People are more likely to engage with and follow accounts that already have plenty of followers. And they’re more likely to see your content in their timeline because Twitter pushes posts from high-follower count accounts more than those with few followers.

In other words, you need followers to gain followers, which sounds like a bit of a catch 22. But fear not, because you can build followers quickly with these expert tips.

How to get followers on Twitter

Find a unique and compelling brand voice

Nothing is more important on social media than finding your voice. Do some brand voice leg work before you set up your Twitter account. We’re talking audience personas, brand vision and messaging.

All of this will help you carve out a niche that people want to be in. Check out US fast food chain Wendy’s for inspiration.

Full your Twitter profile

Your Twitter profile is searchable in app and by way of search engines like google like Google. So if you wish to maximise your probabilities to be seen by potential new followers, fill out your profile like a professional. Be sure that it has:

  • A high-quality profile picture
  • Related tags, key phrases and placement info
  • A little bit of character

Take a leaf out of PlayStation’s ebook. The worldwide gaming firm’s profile contains widespread variants of its identify (e.g. PS4, PS5, PS VR), a branded profile picture and clear location data.

PlayStation Twitter profile with branded image

Get verified

Twitter verification is again! After an surprising pause in 2017, Twitter is as soon as once more verifying accounts.

Verified accounts get to show the blue tick on their profile, indicating to customers that they’re a legit entity.

Barack Obama verified account

Will the actual Barack Obama please rise up

The method is supposed to cease spoof and copycat accounts gaining traction on the platform. Discover out extra in regards to the verification course of and learn how to get verified here.

Persons are extra more likely to observe you in the event that they know you’re the actual factor.

Put up visible content material

The place as soon as there was solely textual content and emojis, there may be now a sea of visible content material. Totally 97% of individuals focus on visuals on Twitter. So it pays to schedule them into your content material calendar. Strive utilizing:

  • Pictures
  • Movies
  • Memes
  • GIFs
  • Infographics
  • Graphic quotes

Whole Foods Market infographic holiday carb sign

The very best half? Visuals don’t depend in direction of Twitter’s 280 character restrict. That means you possibly can say much more in a visible submit than you possibly can in textual content alone.

Be taught what makes Tweet

Creating any stand out social media content material is an element artwork and half science. You’ll get a really feel for the artwork and by chance, the science half could be expressed in a useful checklist.

In accordance to Twitter, one of the best performing tweets:

  • Include 1-2 hashtags
  • Are conversational
  • Are quick and candy (Tweets underneath 140 characters nonetheless carry out finest)
  • Use visible content material
  • Are examined utilizing analytics and tweaked
  • Reply to present occasions and trending conversations

Yow will discover Twitter traits by navigating to the Developments part of Twitter’s Discover tab.

Put up on the proper time

In line with Hootsuite’s research, one of the best time to Tweet is 8 am on Mondays and Thursdays. So when you’re beginning recent, your finest punt is to submit often at these occasions.

After 30 days, you’ll have sufficient knowledge to make use of Hootsuite’s Best Time to Publish characteristic to search out the optimum posting occasions for present and potential new followers.

Hootsuite's Recommended Times to Post dashboard in Analytics
Hootsuite’s Really helpful Occasions to Put up dashboard in Analytics

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Embrace new options

Regulate Twitter’s bulletins to remain knowledgeable about new options. Have you ever already heard of Areas, Twitter’s live audio chat feature launched in 2021? If not, you may miss out on the most recent model promotion alternatives.

Observe @Twitter on Twitter to listen to about launches and upcoming options like Areas, Tweet Takes (Twitter’s reply to TikTok’s visible replies) and extra.

Use hashtags

Twitter hashtags make your posts searchable, a.ok.a out there to customers who don’t already observe your model. So, including hashtags to your posts is a fast solution to entry new viewers and wider audiences.

In line with Twitter, you must add 1-2 hashtags to every tweet. Simply make certain they’re related and, if potential, linked to a wider pattern like #FridayVibes.

Use emojis

In a sea of text-only tweets, a effectively positioned winking-face might assist your submit get seen. Persons are drawn to paint, particularly the yellow/pink combo of many face emojis.

So it is sensible to incorporate a related emoji or two to assist your Tweet bounce out of your viewers’s timelines. The extra your Tweets are seen, the extra followers you’ll achieve.

Netflix Film video emojis

Create Twitter threads

You probably have a narrative to inform that may’t be contained in 280 characters, you should run a Twitter thread.

A thread is a sequence of Tweets related in sequence. Twitter marks a thread with the ‘Tweet quantity/complete variety of Tweets in thread’ nomenclature, e.g. 1/6, 2/6, 3/6.

Brandon Stanton Twitter thread

Not solely do folks love story, however a number of Tweets additionally means a number of probabilities to get seen.

To create a thread choose the plus icon when you’ve drafted your first Tweet and Twitter will add the numbering robotically when you publish.

Have interaction, interact, interact

Among the finest methods to construct followers once you’re new to Twitter is to persistently interact on the platform. Which means:

  • Partaking along with your present followers (answering feedback, messages, and many others.)
  • Monitoring your model mentions and responding to them
  • Keeping track of retweets and commenting on them
  • Posting feedback on the posts of non-competitor accounts in your area of interest
  • Liking posts often, i.e. each day

Engagement exhibits the Twitter algorithm your account is energetic, which boosts your visibility within the Twitter feed. Plus, you’ll give your followers one thing to stay round for whereas getting your identify in entrance of people that already observe comparable accounts.

Professional tip: Take it simple on your self and use a social dashboard like Hootsuite to handle social media engagement. You possibly can handle all of your DMs, mentions and feedback in a single useful inbox.

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Use Twitter lists

If the concept of managing all of that engagement sends you right into a spin, fear not! For you should use Twitter lists.

Twitter lists are teams of customers you’ve organised right into a named group. You need to use them to prioritize your engagement time.

You possibly can create lists of:

  • Rivals
  • Constant retweeters
  • Prospects or shoppers
  • Model advocates
  • Vital matters
  • Information sources
  • Trade influencers
  • Twitter chat members
  • Prospects and leads

You possibly can even create Twitter lists straight from your Hootsuite dashboard.

Participate in Twitter chats

If you don’t have many followers, you should maximise alternatives to entry different audiences. A method to do this is to affix Twitter chats. These are public conversations targeted round a particular subject on Twitter.

They happen at a predetermined time and the dialog is tracked with a chat-specific hashtag.

Discover related chats by following accounts in your area of interest (however not rivals). Then search the hashtag on the proper time and submit your feedback to the chat utilizing the designated hashtag.

Janneh Wright #smallbizchat

Host your personal Twitter chat

When you’ve gathered a couple of influential followers, attempt hosting your own Twitter chat. Give it a catchy identify like #HootChat, use a structured Q&A format and keep in mind to cross-promote your chat on different social platforms.

Hootsuite building relationships on social media

Dwell Tweet an occasion

If you happen to attend industry-relevant occasions, live Tweet your experiences utilizing the occasion’s devoted hashtag.

You’ll present some attention-grabbing insights in your target market and get seen by occasion attendees and followers who may turn out to be your latest followers.

Be a part of Twitter communities

Communities are ongoing conversations and teams of Tweets organised round a particular curiosity and hashtag, e.g. #MotivationMonday, #WednesdayWisdom, #B2BContent.

To search out them, scout competitor accounts for non-branded hashtags they often use.

Discover and observe often

This one’s so simple as discovering accounts in your area of interest and following them within the hopes they observe again.

However don’t ‘observe and run’. Take time to love and touch upon a couple of Tweets so your efforts don’t get misplaced within the lots.

Yow will discover related accounts within the Discover tab on Twitter, or by looking out {industry} hashtags and following accounts that often use them.

Tag different folks and types

Achieve favor with influential folks and types in your area of interest by tagging them in your related content material. Are you attempting their product, having fun with their promotion or responding to certainly one of their current Tweets? Allow them to know.

Simply hold it strictly non-spammy.

Pin your hottest Tweet

A pinned submit seems on the high of your profile feed above different Tweets, together with your newer posts.

An excellent pinned submit offers newcomers to your profile one thing to stay round for. So use it to showcase your newest promotion, finest performing Tweet or hottest content material piece, e.g. Hootsuite’s pinned Tweet of the Social Developments 2022 report.

Hootsuite pinned Tweet Social 2022 report

Since your pinned Tweet is more likely to be the primary or second submit folks see, hold it up to date so it all the time provides credibility.

Take part with Twitter traits

Faucet into trending matters on Twitter by often checking:

  • The highest posts in Discover
  • Content material underneath the Developments tab
  • Competitor’s posts
  • Influencer’s accounts

Put up your personal model of, or response to, a pattern. Embrace the trend-specific hashtag so different pattern followers can discover your submit and observe you.

Promote your Twitter on different social accounts

Twitter is totally different sufficient from different social platforms that individuals will fortunately observe your Twitter and different accounts.

So, remind your Instagram followers to take a look at your Twitter and also you may simply get a sudden increase in followers.

Add your Twitter hyperlink to your e-mail signature

Even higher: your workers’ e-mail signatures. Actually, all outgoing communications—newsletters, whitepapers, enterprise playing cards, take-out menus—ought to embrace point out of your Twitter profile.

Discover your e-mail contacts on Twitter

Add your e-mail contacts to Twitter. If they’ve accounts, observe them and work together with a couple of posts so that they observe again. 9 occasions out of ten, they’ll. They’ve in all probability been which means to search out you on social, however by no means fairly bought spherical to it.

Tweet persistently

As a result of…algorithms! All social media platforms give extra air time to accounts that submit often. In different phrases, the extra persistently you submit, the extra possible Twitter is to indicate your posts to your viewers.

Take the strain off remembering to submit on the similar occasions all through the week and use a device like Hootsuite to schedule Tweets upfront and by no means miss a posting day.

Retweet your self

Prolong the lifespan of your finest Tweets by retweeting them. However not in a spammy manner.

Solely retweet related, evergreen content material, or reuse previous content material with related hashtags like #ThrowbackThursdays. Use the Quote characteristic to cite previous posts out of your feed.

Pawprints to Freedom Rescue Throwback Thursday Tweet

Create Twitter Polls

Increase engagement along with your present followers by operating a Twitter ballot. They’re easy to create, enjoyable to run and one of the best half? Individuals like to share polls with their pals. Supplying you with immediate publicity and rising your Twitter follower depend.

Hootsuite social customer care Twitter poll

Put up provides, gross sales and offers

One of many important causes folks observe manufacturers on Twitter is to listen to about gross sales and promotions. They need freebies, unique content material, your newest merchandise and one of the best offers. So give them to them.

The Blackleaf Tea buy one get one free promotion

Use hashtags like #sale and #promotime in these posts. Loads of Twitter customers observe these hashtags to maintain abreast of the most well liked on-line offers.

Work with influencers

Relying on the influencer, you may have to allocate some price range to this one. However keep in mind, it’s not all about mega-celebs just like the Kardashians. Micro-influencers could be more practical model advocates than higher identified celebrities.

Discover micro-influencer by looking out niche-specific key phrases and scouting the accounts posting the preferred Tweets.

Promote your Tweets

You’ve positively bought to dig into your pockets for this one. As a result of we’re speaking about Twitter’s official advertising construction.

Whereas spending on adverts may depart you dry within the mouth, promoting is a good way to kick begin follower progress. Upon getting some, it’s a lot simpler to get extra, even organically.

Use Twitter analytics

Engagement, attain, impressions: it’s all there. When you recognize what success seems like in your viewers, you possibly can replicate it and lift your personal bar.

Methods to purchase Twitter followers

Shopping for Twitter followers may appear to be a intelligent quick minimize. In any case, you’d solely do it to get your account going when you concentrate on discovering real followers, proper? However is it definitely worth the danger?

In brief, no!

Firstly, as a result of Twitter is aware of this recreation and actively seeks and deletes pretend accounts. Since most paid-for Twitter followers are bot accounts and bots depart a fairly distinct digital signature, it’s actually not exhausting for Twitter to search out them.

Secondly, Twitter (together with all different social media platforms) more and more prioritizes engagement metrics. That means having many followers that don’t interact (like paid ones) will hurt your standing with the platform’s algorithm.

If you happen to actually need to throw cash on the scenario, see ideas 28 and 29 above.

Use Hootsuite to handle your Twitter presence alongside all of your different social media channels. From a single dashboard you possibly can monitor conversations and lists, develop your viewers, schedule tweets, and far more. Strive it free right now.

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Simply handle all of your social media in a single place and save time with Hootsuite.

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