A Easy TikTok Engagement Calculator (+5 Tricks to Enhance Engagement)

With greater than 1 billion monthly active users and 3 billion global installations, TikTok has shortly grow to be probably the most partaking social media platforms on the planet. Not solely does the platform herald massive crowds, however it additionally boasts the highest engagement rates on social media.

For entrepreneurs, TikTok opens up a world of shoppers who should not solely extremely engaged but additionally consistently active. Does this imply you may simply present up, put up some content material, and begin seeing outcomes? Sadly, no.

Being profitable on TikTok requires natural likes, shares, feedback, collaborations, and extra. This type of engagement will not be distinctive to the platform, however securing it would look completely different than on Instagram or Fb.

On this article, we’ll train you learn how to calculate TikTok engagement charges and offer you easy tricks to improve engagement on the platform. We’re solely going to concentrate on real engagement right here, so that you gained’t discover any data on shopping for likes or joining engagement pods (though here’s how that worked out for us on Instagram).

What we’ll do is train you learn how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and learn how to give your self a lift in case your engagement charges are falling quick. If you happen to’re able to take the following steps, learn on.

What does TikTok engagement mean?

Before we dive into our TikTok engagement calculator, let’s first define what we mean by “engagement.”

For the most part, anything that gets someone’s attention can be considered engagement. This includes likes, comments, shares, and views.

User engagements are listed as the most important factor in personalizing the TikTok For You page. This implies the extra customers like, share, remark, and work together along with your content material, the extra doubtless you might be to be discovered organically.

Entrepreneurs trying to enhance the success of TikTok campaigns will wish to concentrate on analyzing these metrics and optimizing them over time. Right here’s a fast rundown of what these engagement charges can inform you:

  • Feedback: What are individuals saying about your video? Are they offering suggestions or simply leaving a easy message? Feedback could be a good way to gauge how persons are reacting to your content material.
  • Shares: What number of occasions has your video been shared? This tells you ways influential your video is likely to be.
  • Likes: How many people liked your video? It is a good indicator of how standard your content material is and the way far it would attain.
  • Views: How many individuals watched your video? Use this to find out in case your content material is displaying up on person feeds and is catching their consideration.
  • Complete playtime: Do individuals watch your video to the tip? This could be a signal that you simply’re retaining them engaged. This metric could be particularly useful when evaluating your content material to competitor content material.

Discover a full checklist of TikTok analytics and metrics here.

Is engagement excessive on TikTok?

TikTok is understood for its excessive natural engagement charges. Actually, research have proven that engagement on TikTok is 15% stronger than on different platforms.

What makes TikTok so partaking?

Properly, the app prides itself on selling authenticity, pleasure, and distinctive experiences for its person base. This will likely sound like jargon, however a 2021 Nielsen study discovered that 53% of TikTok customers really feel they are often themselves on the platform. One other 31% really feel the platform “lifts their spirits”. Globally, on common, 79% of customers really feel TikTok content material is “distinctive” and “completely different”, even on the subject of promoting.

It’s clear that if an app could make you be ok with your self, enthusiastic about discovering new content material, and offers you house to be authentically artistic, you’re going to wish to come again for extra.

The right way to calculate engagement on TikTok

TikTok engagement charges are a measure of how profitable your content material is in partaking with the app’s customers. There are a lot of methods to calculate engagement rates, however listed below are the 2 formulation we like finest:

((Variety of likes + Variety of feedback) / Variety of Followers) * 100


((Variety of likes + Variety of feedback + Variety of shares) / Variety of Followers) * 100

If you happen to’re trying to calculate your TikTok engagement charges utilizing this formulation, yow will discover like, remark, comply with, and share metrics within the TikTok Analytics platform.

What is an effective TikTok engagement fee?

Average engagement rates on most social media channels sit at round 1-2%. However that’s to not say that’s your glass ceiling. At Hootsuite, we’ve seen engagement rates as high as 4.59% on platforms like Instagram.

Good engagement charges for TikTok differ between manufacturers and industries. Based on our analysis, an excellent TikTok engagement fee could be wherever from 4.5% to 18%.

It’s necessary to needless to say engagement charges are sometimes greater for manufacturers and creators with bigger followings. For instance, Justin Bieber has seen TikTok engagement rates as high as 49%.


♬ maejor jingle bell rock remix – Justin Bieber

There are a lot of components that may have an effect on your TikTok engagement charges, so it’s necessary to experiment with completely different content material and see what works finest for you. If you happen to really feel your TikTok engagement charges are too low, don’t fear! We’ve received some suggestions that will help you improve your engagement beneath.

TikTok engagement calculator

Now that you realize what to search for, use this easy Tiktok engagement calculator to measure your efficiency.

<add calculator>

To make use of this calculator, open up a Google Sheet. Click on the “File” tab and choose “Make a duplicate”. From there, you can begin filling within the fields.

If you wish to calculate engagement charges on a single put up, merely add “1” to the “No. of Posts” part.

If you wish to calculate engagement charges throughout a number of posts, add the overall variety of posts into the “No. of Posts” part.

The right way to improve TikTok engagement: 5 suggestions

Rising engagement on any social media channel could be tough. Fortunately, TikTok is flourishing with every day energetic customers, engaged shoppers, and artistic content material.

Listed below are 5 methods you may improve your TikTok engagement.

1. Use the Q&A function

In March 2021, TikTok launched a brand new function that lets creators add question and answer sections to their profiles. This operate is offered to all customers and could be discovered below your bio.

Questions could be submitted by way of a submission field which can then showcase them on the creator’s web page. Customers can even like feedback inside this window.

As soon as questions are posted, the creator can reply to them with a video. It is a nice option to create highly-relevant content material to your followers and improve engagement.

Tip: Be sure you reply to as many questions as potential! The extra engaged you might be along with your viewers, the extra they are going to interact along with your content material [contentupgradevariant=popup]

To make use of the TikTok Q&A function, comply with these steps:

1. Navigate to your TikTok profile and click on the three traces within the high proper nook

2. Click on Creator instruments

Settings and Privacy Creator Tools

3. Click on Q&A

Creator Tools Add Q&A

4. Add your personal questions or reply questions from others

option to add additional questions under Q&A section

2. Reply to feedback with video content material

Everyone knows interacting along with your viewers by way of feedback and messages is a crucial a part of boosting engagement. Whereas many social platforms limit feedback to textual content solely, TikTok has launched video replies to its checklist of options.

Replying to feedback with video is a enjoyable option to shock your viewers and make them really feel seen. They may recognize that you’re personally responding to them and interacting with them by way of the platform.

Plus, it opens up a lot of alternatives for humour!

To answer to a remark with a video, comply with these steps:

  1. Go to the remark part of certainly one of your movies and click on on a remark you wish to reply to
  2. Click on the purple video digital camera icon that exhibits up on the left
  3. Select Document or Add and add your video to the remark

Need to reply to a remark with a video? Now you may! Out there now for all customers!

♬ original sound – TikTok

3. Use analytics to tell new content material

TikTok analytics provide a wealth of insights into who’s watching your content material and the way they interact with it. This data may help you to create new, distinctive content material that you realize your viewers will love.

Begin by understanding the demographics of your viewers: their age, gender and placement. Realizing this data will aid you share related content material that appeals to them particularly.

You can too use analytics to see which of your movies are hottest, and what sort of content material is resonating along with your viewers. This data may help you to create extra of the identical, or experiment with new genres and types.

After you have an excellent understanding of your viewers, it’s time to begin partaking with them.

Like and touch upon their posts, reply to feedback and DMs, and comply with accounts that you simply like and relate to. This can assist expose your account to a bigger viewers, and others might be extra prone to work together along with your content material as effectively.

4. Leverage Sew and Duet options

Sew and Duet are two utterly distinctive options solely accessible on TikTok. These extremely partaking instruments can go a great distance in boosting engagement charges on TikTok, they usually’re very easy to make use of.

The Sew function permits you to add a part of another person’s video to yours. Movies could be trimmed all the way down to your required size after which filmed with content material you’d like so as to add.

The easiest way to make use of this function is to ask a query in your video that may encourage individuals to Sew with you. This can assist improve engagement and begin conversations with different customers.

Right here’s an instance of a Sew in motion:


#stitch with @nasouin go take a look at his content material btw 🙂 #fyp

♬ original sound – BLM

The Duet function helps you to add your content material to a different person’s video. Duets usually function movies with singing and dancing in them, therefore the title.

In a Duet, each movies will play aspect by aspect on the app so you may see each movies on the similar time. These are additionally nice for response movies, imitation movies and skits.

Duet chains have additionally been rising in reputation. A Duet chain occurs when a number of customers create a Duet collectively. The extra creators that take part, the extra standard the chain turns into. You may see examples of those chains by trying to find #DuetChain on TikTok.


#duet with @bigbizvizz Positively received the complete protection ✍️ #TikTokPartner #LearnOnTikTok

♬ original sound – Austin Vizz

5. Interact with different customers

Based on TikTok, 21% of users feel more connected to brands that touch upon different individuals’s posts. An extra 61% prefer it when manufacturers take part in a development.

If you wish to enhance your TikTok engagement charges, begin by partaking with different customers. Touch upon their movies, like their posts and reply to their feedback.

This can aid you construct relationships with the group and create a extra private connection along with your followers.

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