A Have a look at the Prime Costume Themes and Developments for Halloween 2022


Halloween is sort of right here (10/31), and in the event you’re planning a themed marketing campaign to tie into the occasion, it’s value noting the highest Halloween developments of the 12 months, to make sure that you’re up on any notable, and probably brand-relevant, shifts.

Right here’s a take a look at a number of the present key developments of notice, primarily based on early Halloween engagement exercise.

First off, Pinterest has offered some perception into the highest Halloween costume trends, which factors to a number of the extra emergent themes and sources for 2022.

  1. Stranger Issues costume concepts (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Prime Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some pretty vital popular culture shifts in there, which may assist to information your strategy – although why Avril Lavigne?

Related developments are evident in Google Search data, together with some further variations and types:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s additionally vital curiosity in {couples} and household costume concepts, which may very well be a much bigger theme this time round.

Twitter, in the meantime, has offered some extra generic Halloween trend notes, together with the highest hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter additionally notes that #Giveaway and #Win are additionally fashionable, as they at all times are, which may very well be value noting in your strategy)

Together with the most well-liked Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple satan emoji

You most likely may have guessed these, however in the event you want some further inspiration or notes, these are the hashtags and emoji you have to be contemplating.

Extra platforms will launch extra knowledge and development insights over the subsequent few weeks, together with any new instruments and choices that they’re including to assist folks interact with the occasion.

However in the event you’re trying to get planning, otherwise you simply want somewhat course, these are the highest developments as they presently stand, which may aid you discover the very best strategy to your campaigns.





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