A Information for Each Community

Hashtags are a kind of humorous social media options that may be obscure and use. However, when you get the grasp of them, the outcomes come pouring in.

Utilizing hashtags is basically a approach to group collectively conversations or content material round a sure subject, making it simple for individuals to seek out content material that pursuits them.

Hashtags can be utilized on nearly any social media platform, however they’re hottest on Twitter and Instagram.

In case you are utilizing social media to market your model, then it’s best to use hashtags. Hashtags can assist enhance your brand’s social media reach and engagement.

However utilizing hashtags successfully is extra than simply making #ThrowbackThursday posts on Instagram.

An excellent social media strategy ought to embrace a mixture of standard, related, and branded hashtags.

This put up breaks down the fundamentals of successfully utilizing hashtags on social media and why it’s best to use them.

You’ll additionally study:

  • tips on how to discover hashtags that can work finest in your model
  • why utilizing solely standard hashtags isn’t the best strategy
  • important ideas for utilizing hashtags on each social media platform on the market

Let’s get began.

What is a hashtag?

The pound symbol on your keyboard — also called an octothorpe — was initially used to mark numbers.

It was first used for hashtags in the summer of 2007 by Chris Messina. That’s when the net advertising specialist walked into Twitter’s places of work with an thought. Due to the platform’s brevity, he steered the corporate begin utilizing the pound image to group associated Tweets collectively.

This was the first-ever use of the hashtag:

Since then, the usage of hashtags, their attain, and their effectiveness has solely grown.

Hashtags are a approach to join social media content material to a particular subject, occasion, theme, or dialog.

They’re not only for Twitter anymore, both. Hashtags are efficient on different social media platforms too. (Discover extra particulars on tips on how to use hashtags for every platform beneath.)

Hashtag fundamentals

  • They all the time begin with # however they received’t work if you happen to use areas, punctuation, or symbols.
  • Ensure your accounts are public. In any other case, the hashtagged content material you write received’t be seen by any non-followers.
  • Don’t string too many phrases collectively. The very best hashtags are usually comparatively quick and simple to recollect.
  • Use related and particular hashtags. Whether it is too obscure, will probably be onerous to seek out and it received’t probably be utilized by different social media customers.
  • Restrict the variety of hashtags you employ. Extra isn’t all the time higher. It really appears spammy.

Why use hashtags?

Hashtags are a good way to attach with like-minded individuals, and so they can be utilized for absolutely anything.

For instance, if you’re a small business owner, you could possibly use hashtags to advertise your services or products.

You could possibly additionally use hashtags to increase consciousness for a trigger or to begin a dialog.

Hashtags are additionally a good way to maintain up with tendencies and breaking information.

Listed below are a couple of extra causes try to be utilizing hashtags in your social media technique.

Enhance engagement together with your followers

Together with hashtags in your posts means collaborating in a dialog taking place on that social media platform. And most significantly, it makes your posts seen in that dialog.

This will result in larger engagement, boosting your model’s social media engagement via likes, shares, feedback, and new followers.

Construct model consciousness with branded hashtags

Making a branded hashtag may be an efficient approach to promote your small business and drive conversations.

Branded hashtags may be so simple as utilizing your organization title or incorporating a tagline right into a hashtag.

For instance, JIF Peanut Butter made TikTok historical past in 2021 with its branded hashtag #JIFRapChallenge which featured rapper Ludacris rapping with a mouth stuffed with peanut butter.

The hashtag challenged customers to make their very own video, or Duet with Luda, with a little bit of JIF of their grill.

This problem noticed greater than 200,000 impressions and 600 distinctive movies created.


#ad Put Jif in your grill and duet me for actual. #JifRapChallenge @jif

♬ #JifRapChallenge – Ludacris

One other instance is #PlayInside, a hashtag Nike Los Angeles made standard in the course of the pandemic when individuals had been caught of their properties.

#PlayInside is now featured on greater than 68,000 posts, and it’s nonetheless rising.


Present assist for social points

Utilizing a hashtag that’s linked to a difficulty past your model is a approach to mobilize behind an essential trigger or subject.

For instance, 2021’s most retweeted Tweet comes from Ok-pop sensations BTS, who took to Twitter with a #StopAsianHate #StopAAPIHate message.


Add context to a social media put up

On Twitter, you don’t have a ton of house to put in writing a caption. Solely 280 characters, to be precise.

On Instagram, longer captions aren’t always the most effective. Similar with Fb, Pinterest, LinkedIn, or some other platform. Generally much less is extra.

Utilizing a hashtag generally is a easy approach to contextualize what you’re speaking about, with out utilizing up beneficial characters or writing repetitive captions.

For instance, BTP Lancashire (the British transport police pressure in Lancashire, UK) acquired inventive with their Twitter phrase restrict when asking locals to remain off prepare tracks.


Hashtags contextualize this inventive Tweet, making it clear that BTP Lancashire is collaborating within the World Emoji Day dialog whereas additionally delivering an essential PSA.

Assist your target market discover you

On LinkedIn and Instagram, customers can observe hashtags in addition to different customers. Utilizing a couple of standard hashtags may be one other approach to assist new customers discover your model.

For instance, if you happen to use #journey in your Instagram posts, somebody who follows that hashtag will see your current put up of their feed. You would possibly even achieve some new followers this fashion.

Disclose sponsored partnerships

This part is for influencers and manufacturers who work with influencers.

When working with manufacturers, influencers should let their audiences know {that a} piece of content material is sponsored. It’s the regulation — the FTC (Federal Commerce Fee) launched detailed advertising disclosure guidelines for online influencers in 2019. Failure to conform may end up in excessive fines for each the influencer and the model.

So, influencers: all the time add hashtags clearly indicating a sponsorship to branded posts.

Manufacturers: just be sure you search for such hashtags when reviewing and accepting influencer content material.


The most well-liked hashtags in 2022

The most well-liked hashtags on the market aren’t essentially the perfect hashtags.

For instance, the hashtag #followme has greater than 575 million posts on Instagram. Hashtags that solicit likes don’t interact your followers and don’t add any that means to your social media put up.

In addition they look actually spammy. And also you don’t need that.

However don’t ignore standard hashtags, both. For instance, #throwbackthursday or #flashbackfriday or other daily hashtags may be enjoyable methods in your model to affix a wider social media dialog.

As of April 14, 2022, these are the highest 10 hashtags on Instagram:

  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #trend (812.7M)
  4. #photooftheday (797.3M)
  5. #lovely (661.0M)
  6. #artwork (649.9M)
  7. #images (583.1M)
  8. #comfortable (578.8M)
  9. #picoftheday (570.8M)
  10. #cute (569.1M)

After all, standard hashtags differ relying on what social media platform you’re utilizing. On LinkedIn, standard hashtags embrace #personaldevelopment and #investing.

Whereas there are hundreds of thousands—even billions—of posts utilizing standard hashtags, they’re comparatively common. They aren’t particular to an trade or a theme. And don’t say rather a lot about your model.

So, attempt to determine area of interest hashtags which might be related to your model and what you symbolize.

Learn how to discover the perfect hashtags to make use of

To seek out hashtags which might be particular to your model, your trade, and your viewers, you’ll should do some analysis.

1. Monitor social media influencers and opponents

Begin by doing a competitive analysis on social media. Collect intel about your opponents and any related influencers inside your model’s area of interest.

Make be aware of which hashtags they use most frequently and what number of hashtags they use in every of their posts. This may show you how to learn the way your opponents are partaking together with your shared target market and which key phrases they have an inclination to make use of.

2. Know which hashtags are trending

RiteTag permits you to kind your social media caption into the textual content bar and add the picture you’ll pair together with your caption.

RiteTag generates trending hashtag recommendations based mostly in your content material. You’ll see the perfect hashtags to get your put up seen instantly, in addition to hashtags to get your put up seen over time. Click on “Get Report” for an in depth evaluation of the hashtags it shows.

screenshot of ritetag search for hashtag #travel

3. Get a social media listening tool

A social listening device like Hootsuite lets your model use search streams to find which hashtags are the perfect for every social community you’re on. Put merely, search streams make it simple to see which hashtags are the most well-liked and the simplest.

Be taught extra by watching this video:

4. Discover associated hashtags

If you have already got an excellent grasp of which hashtags are working properly in your model, think about using associated hashtags. These is likely to be just a little extra particular than the favored hashtags you’re already utilizing, which may show you how to join with a extra focused viewers.

On LinkedIn, you’ll find extra hashtag suggestions after clicking on a hashtag. Select the “Uncover extra hashtags” buttons after clicking on the ellipsis.

marketing hashtag on linkedin with prompt to discover new related hashtags

5. Analyze which hashtags had been profitable on previous posts

Maintain observe of which hashtags you’ve used on previous posts. Analyze which posts have been hottest, then see if there’s a pattern with the hashtags you’ve used.

Should you discover a few of your hottest posts all the time comprise a couple of of the identical hashtags, make a degree to incorporate these in your future posts as properly.

Learn how to enhance natural attain with hashtags

If you use hashtags, your put up turns into discoverable to people who find themselves looking for that hashtag.

For instance, if you happen to’re a marriage planner and use the hashtag #weddingplanner, somebody who’s engaged and searching for your providers might come throughout your put up.

One of the simplest ways to extend your natural attain with hashtags is to make use of ones which might be related to your small business and trade.

Perform a little research on which hashtags are hottest in your trade, then begin utilizing them in your posts.

Upon getting a stockpile of related, high-performing hashtags, you can begin utilizing them in your posts.

Watch out although, Instagram recommends only using 3-5 hashtags per put up. Our research backs up this claim and we even discovered that overusing hashtags can damage your attain.

reach of posts with 3-5 hashtags versus reach of posts with 30 hashtags

Learn how to use hashtags on each community

Right here, discover easy, easy-to-read ideas for utilizing hashtags on totally different social media platforms.

Twitter hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Twitter:

You should use hashtags anywhere in your Tweets. Use them at the beginning for emphasis, on the finish for context, or in the course of your put up to focus on a key phrase.

Hashtags will also be added in a remark if you Retweet, in replies and in your Twitter bio.

You can even:

  • Kind a hashtagged key phrase into Twitter’s search bar to seek out hashtagged content material.
  • See trending hashtags in Twitter’s trending topics.

A pair important Twitter hashtag ideas:

  • Technically, you should use as many hashtags as you want in a Tweet, inside the 280-character restrict. However Twitter recommends using no more than two.
  • Should you’re creating a brand new hashtag, perform a little research first. Ensure it’s not already getting used.

Instagram hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Instagram:

Embody hashtags after writing a great Instagram caption. You can even embrace hashtags within the feedback part when partaking together with your followers.

And you may embrace as much as 10 hashtags in your Instagram Tales. (Nonetheless, Instagram Tales are now not featured on hashtag pages or proven to customers who observe a tag.

Which means that hashtags received’t essentially assist get your Tales in entrance of latest audiences, however you possibly can nonetheless use them so as to add context to your content material.)

It’s additionally attainable to incorporate hashtags in your model’s Instagram profile bio.

For even more tips on Instagram hashtags, read this detailed guide.

And, after all, watch our technique video:

You can even:

  • Search hashtags within the Tags tab of Instagram’s Discover part.
  • Observe hashtags. Meaning content material from any creator will present in your feed, so long as it consists of the hashtag you’re following.

A pair important Instagram hashtag ideas:

  • Take into account posting your hashtags because the put up’s first remark so followers can concentrate on the nice caption you’ve written.
  • With an Instagram Enterprise account, you possibly can entry Instagram Insights. Then you possibly can see what number of impressions your profile acquired from hashtags.
  • Keep away from including hashtags in the course of your captions or feedback, as they’ll doubtlessly make your content material much less accessible to individuals utilizing text-to-speech readers.
  • Grouping hashtags on the finish of your caption (or in a remark) is the most secure wager.

Fb hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Fb:

Hashtags may be included in any a part of your written Fb put up or within the feedback.

Hashtags are additionally helpful for grouping content material in personal Fb teams by theme or subject.

That is essential for manufacturers to bear in mind as personal channels like Facebook groups continue to grow in popularity.

You can even:

  • Seek for a hashtag utilizing Fb’s search bar.
  • Click on on a hashtag to see a feed of Fb posts utilizing that very same hashtag.
  • Search hashtags utilized in personal Fb teams utilizing the “search this group” bar below the group’s menu.

A pair important Fb hashtag ideas:

  • As a result of so many customers’ profiles are personal on Fb, do not forget that it’s more challenging for manufacturers to trace how customers are interacting together with your hashtags.
  • Monitor your model’s hashtags and see which public profiles are becoming a member of within the dialog by utilizing the URL fb.com/hashtag/_____. Embody the key phrase you wish to search on the finish.

Facebook insights including impressions from hashtags

YouTube hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on YouTube:

Add a couple of hashtags in your model’s YouTube video title or within the video description.

Click on on the hyperlinked hashtag to see a feed with different movies that additionally use that very same hashtag.

Keep in mind: Don’t use greater than 15 hashtags. YouTube will ignore all of the hashtags, and perhaps even flag your content material due to your spammy behaviour.

YouTube hashtags aren’t the one approach to assist customers discover your movies. We’ve 12 tactics that will help your brand’s videos get views.

A pair important YouTube hashtag ideas:

  • Hashtags are hyperlinked in titles and descriptions, so followers can discover different content material with the identical hashtags by clicking on both.
  • Should you don’t embrace hashtags within the title, the primary three hashtags within the description will present above the title of your video.
  • Kind in “#” into the YouTube search bar to seek out standard tags on YouTube.

LinkedIn hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on LinkedIn:

Incorporate hashtags wherever into your LinkedIn posts.

You can even:

  • Search hashtags utilizing the platform’s search bar.
  • See trending LinkedIn hashtags will present within the “information and views” part on the house web page.
  • Get hashtag recommendations from LinkedIn as you write an replace.

For extra ideas, learn this guide to using hashtags on LinkedIn.

A pair important LinkedIn hashtag ideas:

  • LinkedIn is knowledgeable platform. Maintain the usage of hashtags skilled too.
  • Observe hashtags on LinkedIn to see current posts incorporating that hashtag.

Pinterest hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on Pinterest:

Whereas Pinterest is taken into account extra of a keyword engine, hashtags can provide your content material an additional enhance when used appropriately.

When utilizing Pinterest for business, embrace Pinterest hashtags when writing a Pin description or in a written description when Repinning.

Pinterest even affords hashtag recommendations (within the cellular model solely) when creating a brand new Pin.

A pair important Pinterest hashtag ideas:

  • Consider Pinterest as a search engine. Use hashtags which might be searchable, particular and that comprise related key phrases.
  • Don’t use more than 20 hashtags in a Pin description.

TikTok hashtags

Optimum variety of hashtags to make use of:


The place you’ll discover hashtags on TikTok:

Hashtags on TikTok may be present in video descriptions or on the Uncover web page.

On Uncover, you’ll be capable of view trending hashtags and any movies at present utilizing them.

You can even use the search bar to seek out hashtags that curiosity you.

A pair important TikTok hashtag ideas:

  • Use a mix of area of interest and trending hashtags.
  • Depart house in captions in your hashtags.
  • Create a branded hashtag challenge to have interaction your viewers and enhance model consciousness.

@simmonssleep @charlidamelio @dixiedamelio #CONTEST #SIMMONSDREAMROOM #FYP #FORYOU #VIRAL #charlidamelio #dixiedamelio #simmons #mattress

♬ Sunny Day – Ted Fresco

Should you’re not already, it’s time to start out utilizing hashtags in your social media posts. Although they first gained recognition in 2007, they’re much more helpful right now in your model!

Discover the perfect Hashtags and handle your total social media presence with Hootsuite. Schedule posts and Tales, simply interact your viewers, measure efficiency, and extra. Strive it free right now.


Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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