Do LinkedIn Pods Work? (Or Are They Principally Embarrassing?)
This previous November, I made a decision to do an experiment. I wished to see if LinkedIn pods really labored or in the event that they had been only a waste of time.
For these of you who don’t know what a LinkedIn pod is, it’s principally a gaggle of people that agree to love, remark and interact with one another’s posts. The idea is that by doing this, your content material can be boosted by the LinkedIn algorithm. So, I made a decision to affix just a few pods and check it out for myself.
I’m not essentially a longtime LinkedIn thought chief with hundreds of followers, however I put up about my writing work on a reasonably common foundation and have even gotten just a few purchasers by LinkedIn. So just a few extra followers and engagements with my posts undoubtedly wouldn’t damage.
Right here’s what I discovered from my expertise with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the basics.
A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. The idea is that by being in a pod, you’ll be able to increase your connections and, consequently, your opportunities.
In an engagement pod, members agree to like, comment, share, and react to each others’ posts on a regular basis. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and interact with it.
Most engagement pods work on the principle of reciprocity. So, if you want people to like, comment, or share your content, you’ll need to do the same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are said to be helpful because they can:
- Amplify the reach of your content
- Help you get more engagement on your content (likes, comments, shares)
- Offer extended networking opportunities
- Engage employees to help your model
The idea is that LinkedIn favors posts with extra engagement, so if you may get extra likes and feedback, your put up will carry out higher.
That is particularly vital as a result of the LinkedIn algorithm divides content material on the platform into three varieties:
- Spam: Posts with dangerous grammar, too many hashtags, or accounts that put up too often could also be marked as spam.
- Low-quality posts: Posts that don’t comply with greatest practices, or don’t get sufficient engagement, can be labeled “low-quality.”
- Excessive-quality posts: Posts which might be straightforward to learn, encourage questions, and incorporate sturdy key phrases can be labeled high-quality and, due to this fact, can be proven to extra customers on LinkedIn.
The query is: is engagement sufficient to make a put up “high-quality” within the eyes of the LinkedIn algorithm? I got down to put this concept to the take a look at.
The way to be a part of a LinkedIn pod
There are a few alternative ways to affix a LinkedIn engagement pod.
First, you can begin your personal pod by creating a gaggle message thread with LinkedIn customers you’d prefer to pod with. We’ll name this a guide LinkedIn pod.
Second, you should use LinkedIn-specific pods, the place you be a part of LinkedIn teams targeted on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which of them relate to your business.
There are additionally third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod teams exist on different social media websites. There’s the LinkedIn Growth Hackers pod on Fb and varied different pods on platforms like Telegram.
I experimented with all 4 varieties of engagement pods to see which of them labored greatest. I used a distinct LinkedIn put up for every technique in order that I may precisely monitor any variations in engagement throughout strategies.
Right here’s a breakdown of that course of.
Guide pods: I used a weblog put up on scheduling Instagram reels.
Earlier than the experiment began, I had 12 likes, 487 impressions, 0 shares, and a couple of feedback.
LinkedIn-specific pods: For this technique, I used a weblog put up I’d shared on recession advertising and marketing.
Earlier than the experiment began, I had 5 likes, 189 impressions, 1 share, and a couple of feedback.
Automated LinkedIn pods: I used a put up I wrote for Hootsuite on social media share of voice.
Earlier than the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 feedback.
Cross-platform LinkedIn pods:
I used to be not in a position to be a part of any cross-platform pods, so no posts had been used right here.
Guide LinkedIn pod technique
I began off by making a guide LinkedIn pod of my very own. I selected a small group of my author mates (as a result of they perceive the analysis course of) to pod up with. I despatched them a fast message outlining the technique and inspired them to work together with one another.
Fortunately, they’re all good sports activities, and I instantly began receiving a barrage of LinkedIn notifications exhibiting the help of my buddies.
I additionally instantly seen some new (stranger) accounts creeping my LinkedIn profile.
And I even bought this message from a random “LinkedIn” worker (fairly sure this was spam).
That each one occurred in simply a few hours!
LinkedIn-specific pod technique
I additionally joined just a few LinkedIn group pods targeted on digital advertising and marketing and social media.
The variety of members actually different in these teams. One had over one million members, on the others had just some dozen. I selected a combination of high-member pods in addition to just a few smaller ones. If vanity metrics have taught me something, it’s that simply because lots of people are in your circle, it doesn’t imply they’re really paying consideration.
A few of the pods I discovered in my search had been described as inactive, so I stayed away from these.
Of all of the teams I joined, Recreation of Content material was the one one which appeared to have common posts from different customers.
The principles of GoC had been fairly easy:
There is just one put up ever current within the group, and it’s made by an admin. They repopulate this put up each couple of days so it stays related. Group members can then touch upon the put up with their LinkedIn put up hyperlink and different members are supposed to interact with them.
As I went by the weekday put up feedback, I did see a lot of folks replying to feedback with phrases like, “Completed! Right here’s my hyperlink.”
Once I clicked by to their posts, I may see likes and feedback from those self same group members.
So, yeah, this was working. A minimum of by way of garnering extra likes and feedback.
I went in and adopted go well with, partaking with posted hyperlinks and commenting with my very own hyperlink after I used to be finished.
And I slowly began to see engagement reciprocated by myself posts.
Automated LinkedIn pods with lempod technique
I additionally put in the lempod extension on my Google Chrome browser. lempod presents a digital market stuffed with LinkedIn engagement pods you may be a part of.
I joined just a few pods targeted on digital advertising and marketing and social media.
The primary one I used to be accepted to was known as “Content material + Social Media Advertising pod”. That appeared related.
I instantly posted the hyperlink to my put up. As soon as I shared the hyperlink, the display screen opened as much as a giant graph, with an inventory of individuals “Members who will interact” and “Members who’ve already engaged.”
I cross-checked the “Members who’ve already engaged” tab with my precise put up.
And, yep. Positive sufficient, these customers had been now proven as new likes on my put up.
Inside just some minutes, my impressions had grown from 191 to 206. I additionally had six new feedback. I watched this quantity steadily climb over the subsequent hour.
Whereas I used to be seeing a lot of engagement, I wasn’t seeing any profile views, direct messages, or the rest that may point out these customers had been really serious about my work.
To not point out, the engagement was coming in quick. Each 45 seconds there was one other notification! Perhaps LinkedIn would contemplate my put up viral? Or, possibly it might get labeled as spam.
I let the automation run till I noticed that each member of the pod had engaged.
Two hours later, I had 54 likes, 261 impressions and 24 feedback!
Cross-platform LinkedIn pods
I did attempt becoming a member of the “LinkedIn Development Hackers” group on Fb, however I used to be by no means accredited. It appears this group could also be inactive now. I didn’t discover some other energetic LinkedIn pods to affix on different channels.
TL;DR: At first look, it could appear to be the Automated LinkedIn pod was the best pod, however I really suppose it was the Guide pod for causes that I’ll clarify beneath. Both method, not one of the LinkedIn pods actually made a giant distinction for me or helped develop my presence on the platform that considerably.
|Automated LinkedIn pod||54||24||0||261|
Maintain studying for extra particulars and context on these outcomes.
This appeared like essentially the most natural, most constant technique. As a result of I used to be leveraging folks I already knew, the feedback had been genuine, related, and honest.
To not point out, these persons are really in my business–which means if my posts present up of their feeds to their connections, it would assist me community additional.
Nothing about this technique got here off as spammy, although I don’t know the way reasonable it’s to ask my mates to do that each week.
Over the course of 1 week, my put up bought:
- 13 likes
- 3 feedback
- 0 shares
- 507 impressions
Whereas this technique introduced in essentially the most feedback, responses had been obscure and fewer related than these present in my guide pods. Plus, most of those folks labored exterior of my business. So, there seemingly isn’t a lot profit to my content material exhibiting up of their feeds or networks.
After the weeklong experiment, my put up bought:
- 13 likes
- 364 impressions
- 2 shares
- 6 feedback
Automated LinkedIn pods
This technique definitely introduced in essentially the most likes and feedback. However, I didn’t see any related profile visits, direct messages, or connection requests come by.
Additionally, whereas there have been lots of new feedback, they had been all just about the identical:
- “Actually cool Hannah!”
- “Nice put up, Hannah!”
- “Thanks for sharing Hannah!”
To me, these obscure feedback sign that none of those customers really learn my put up (which is sensible, contemplating their profiles are being automated).
I can solely think about that different customers would possibly see this and suppose the identical factor. My spam alert is sounding.
After three hours, my put up bought:
- 54 likes
- 24 feedback
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods
I didn’t collect any additional engagement from this technique.
What do the outcomes imply?
Listed here are the principle takeaways from my experiment.
Genuine pods have advantage
There may be definitely some engagement to be gained from utilizing LinkedIn pods. Pods which might be made up of related, genuine connections inside your business can definitely assist to amplify your content material and get you extra views, likes, and feedback.
Spammy pods gained’t get you far
However, for those who’re making an attempt to recreation the system by becoming a member of pods which might be full of faux accounts or which might be unrelated to your business, you’re not going to see a lot profit. So what for those who bought 50, 100, or 200 likes? They don’t imply a lot in the event that they’re coming from accounts that may by no means do enterprise with you.
LinkedIn pods ARE embarrassing
I believe what struck me most about this experiment was the discomfort that got here with having so many unconnected strangers current on my posts. Positive, from a look it seems cool to have 50+ likes, but when anybody took a better look it might be fairly apparent the engagement was spam.
Simply as I wouldn’t recommend companies buy their Instagram followers, I wouldn’t recommend they use engagement pods. Perhaps, in some circumstances, the place the pod members are hyper-relevant to your area of interest, it’s price it. But when it seems suspicious, chances are high your viewers will discover. And the very last thing you need is to lose their belief.
Deal with shut, related connections
In case you nonetheless need to be a part of a LinkedIn pod after studying this, one of the simplest ways to make use of them is to affix ones which might be related to your business and which might be made up of connections which you could authentically interact with. This manner, you’re getting focused engagement that may result in invaluable relationships (and, hopefully, actual clients).
Listed here are just a few ideas for locating the precise LinkedIn pods:
- Try teams associated to your business or area of interest. Many of those could have pods related to them.
- Ask trusted connections in the event that they know of any good pods to affix.
- Create your personal pod with a gaggle of like-minded people.
- Keep away from overly spammy pods which might be solely targeted on selling content material and never partaking in actual conversations.
- Most of all, give attention to good, outdated, natural LinkedIn advertising and marketing. Whereas “hacking the algorithm” by pods is interesting, nothing beats placing within the work, one put up at a time.
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