Does Turning Tales Into Reels Really Work?
Very like Gretchen desperately tried to get “Fetch” entering into Imply Women, Instagram is obsessed with attempting to make Reels occur.
Instagram has rewarded Reels customers with an algorithm boost, prioritized Reels on feeds and the discover web page, and now, the platform has began what is basically a recycling program, permitting customers to simply repurpose Instagram Tales highlights into Reels with just some faucets.
However as we’ve discovered from all types of shiny new social media options through the years (ahem, Twitter Fleets): Simply since you can do one thing doesn’t all the time imply you ought to.
We’re truthfully not satisfied that reposting previous Tales as Reels will do us any good. However right here at Hootsuite Experiments, we let the info resolve.
And so, as soon as once more, I’m donning my laborious hat and am descending into the social media analytics mines to dig up some solid-gold proof about whether or not or not bending to Instagram’s will is value it.
Does repurposing your Tales highlights to Reels truly work? Let’s discover out.
Reels made out of old stories don’t get as much engagement or reach as brand-new Reels
Sure, Instagram has made it incredibly easy to repurpose your old Instagram Stories as new Reels — it simply takes just a few faucets to show an previous Story into ‘new’ content material.
Nevertheless, our principle is that model new, unique Reels will in all probability carry out higher and earn extra engagement.
In spite of everything, Instagram’s aim is in the end to create an entertaining, partaking content material hub. (It’s what drives every thing about the Instagram algorithm.) Rewarding customers for recycling or rehashing previous content material doesn’t actually appear according to the platform’s grand imaginative and prescient.
However, hey, we’re glad to be confirmed fallacious! It makes us really feel alive! So I’m going to search out out firsthand if repurposing your Tales as Reels is the most effective factor to do for Instagram engagement.
I made a decision to submit some “recent” Reels and a few repurposed Tales and evaluate their attain and engagement.
To make my new Reels, I pulled some movies and photographs from my digicam roll, layered on a musical clip and a few results, and hit Publish. (New to Reels? Here are step-by-step instructions for how to make your own!)
For my repurposed Tales, I adopted the directions outlined on this Hootsuite Labs video. That meant trying again by means of my archived Tales and including those I needed to a brand new Spotlight.
For this undertaking, I created 5 totally different new Highlights. I opened every Spotlight, tapped the three dots on the underside proper nook, and tapped Convert to Reel.
This then opened the Reels editor, the place I used to be capable of change the music or add any extra filters or stickers. I additionally had the choice to delete scenes at this level.
I made my edits, added a fast caption to every, after which despatched my infants out into the world.
In complete, I printed 5 new Reels and 5 repurposed-from-Tales Reels. Then, I waited just a few days to see how they did.
TL;DR: My repurposed Reels did barely worse than my unique Reels by way of attain. However general, Reels that featured private, genuine content material made the largest influence.
Keep in mind, I posted 5 Reels from Highlights and 5 unique Reels. Right here’s how the attain and engagement for every model labored out:
|Kind of Reel||Complete Views||Complete Likes|
|Repurposed From Spotlight||120||4|
|Model New Reels||141||7|
My hottest Reels from this batch of experiments had been ones that had been genuine and private: Considered one of me having the most effective day of my life at a mascot competition, one other of me performing comedy, and a reveal of my current renovation.
The Reels with the worst success fee had been impersonal journey movies I had thrown collectively. I assume it’s flattering to know folks care about me greater than they care about endangered elephants or stunning seashores?
General, there didn’t appear to be a definite profit to publishing Reels out of your Tales Highlights. It was the content material that mattered, not the strategy I used to construct the Reel.
What do the outcomes imply?
Am I humiliated that nobody cared in any respect about my chill beach-scape Reel? After all. However from the ache of this experiment got here some essential classes and reflections.
Authenticity is the final word algorithm hack
Whereas Instagram usually rewards customers for taking an opportunity on a brand new characteristic with an algorithmic enhance, it in the end comes again to this: Nice content material is the not-so-secret secret to success.
Content material your followers discover compelling will earn engagement greater than any algorithmic enhance ever might. So focus on creating engaging, value-driven posts, Tales and Reels to get essentially the most out of Instagram.
You’ll be able to’t get Insights from Highlights… however you can get Insights from Reels
Whilst you can see the variety of views and likes of a person Instagram Story, it’s at present not attainable to see what number of views your Highlights get.
Meaning there’s one profit of making a Reel out of Highlights: You’ll be able to truly measure how a lot attain or engagement that individual mixture of Tales get.
Highlights is usually a useful compilation device
Using your Highlights to collect content material over a protracted time period might truly be useful as nicely.
As an illustration, I spent 22 lengthy weeks engaged on my condo renovation final yr and was including all of my reno-related posts to 1 Spotlight. As a substitute of digging round in my digicam roll to make a dramatic Reel concerning the expertise, I might simply convert all that candy drywall-encrusted content material into one neat-and-tidy Reel with just a few faucets. (Research have proven that setting your building trauma to music can soften the ache.)
All proper, that’s sufficient out of me! It’s time to cease on the lookout for shortcuts to Instagram success and begin making wonderful Reels that mirror your model voice and delight your viewers. Dig into our tutorial for making successful Reels, and you might by no means really feel tempted to hack the system ever once more.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go dwell when you’re OOO, submit at the very best time (even should you’re quick asleep), and monitor your attain, likes, shares, and extra.
Save time and stress much less with simple Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely simple.