Each day search engine optimisation Repair: Investigating Key phrase Cannibalization

Key phrase cannibalization happens when an internet site has too many related key phrases unfold all through the assorted pages on that web site. This could hurt the search engine optimisation potential of the pages concerned, and may very often go unnoticed for a while. When a couple of web page has the identical, or an analogous key phrase goal, these pages will then begin to compete with one another, additionally creating confusion within the eyes of the search engine, leading to a wrestle to determine which web page to rank for what time period.

Keep in mind: a single URL can rank for a number of key phrases, which is 100% high-quality. The issue of key phrase cannibalization happens when two or extra separate URLs are all competing for a similar key phrase.

To make sure that an internet site’s greatest content material is rating nicely, you need to establish which of your pages are concentrating on the identical key phrases. You’ll be able to then put collectively a method for monitoring and fixing these points frequently.

On this Each day search engine optimisation Repair version, we take you thru what key phrase cannibalization is, tips on how to examine it by yourself web site, and tips on how to clear up any potential points your web site might have. 

Buckle up!

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What’s Key phrase Cannibalization?

First, Samantha will outline key phrase cannibalization, and clarify why it ought to in the end be prevented.

Use Moz Instruments to Examine Key phrase Cannibalization

On this video, Emilie will discuss via tips on how to examine potential key phrase cannibalization points with Moz Professional’s Keyword Explorer instrument.

Options for Cannibalization

On this video, Emilie will talk about potential options to deal with cannibalization points.

Be taught extra about key phrase cannibalization:

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