Easy methods to Measure Your Success

How do you consider success on TikTok? There are lots of metrics to have a look at: follower depend, likes, feedback, shares. However TikTok analytics go deeper: they let you measure weekly and month-to-month progress, complete video play time, details about who’s watching, and extra.

With over 1 billion active accounts, each TikTok consumer has the potential to achieve an unlimited viewers—however not everybody does. That’s why checking your TikTok analytics (and understanding them) is so necessary. Monitor the appropriate metrics, and also you’ll be capable of hone in on the techniques that actually work (and inform hype from actuality).

In case your model is new to TikTok, analytics can take a few of the guesswork out of your TikTok marketing strategy. Insights out there to TikTok Enterprise accounts can inform the whole lot from while you put up to what you put up.

Maintain studying to study which TikTok metrics try to be monitoring, the place to seek out them, and the way you should utilize them to your benefit.

Who can view TikTok analytics?

Anyone can. Or rather, anyone who has a TikTok Business account. In line with TikTok, these accounts supply “artistic instruments that empower companies to suppose like entrepreneurs however act like creators.” Sneaky! And the worth is true (it’s free).

Easy methods to swap to a TikTok Enterprise account

  1. Go to your profile web page.
  2. Open the Settings and privateness tab (the three traces within the high proper nook).
  3. Faucet Handle account.
  4. Underneath Account management, select Change to Enterprise Account.

switch to TikTok business account under Manage Account

  1. Select the class that greatest describes your account. Tiktok affords classes from Artwork & Crafts to Private Weblog to Health to Equipment & Gear. (Is bulldozertok a factor?)
  2. From there, you’ll be able to add a enterprise web site and e-mail to your profile. And people treasured analytics are all yours.

Easy methods to test analytics on Tiktok

On cell:

  1. Go to your profile.
  2. Open the Settings and privateness tab within the high proper nook.
  3. Underneath Account, select the Creator Instruments tab.
  4. From there, choose Analytics.

On desktop:

  1. Log in to TikTok.
  2. Hover over your profile image within the high proper.
  3. Choose View Analytics.

In the event you plan to obtain your analytics information, you’ll be able to solely do that from the desktop dashboard.

Easy methods to test your TikTok analytics in Hootsuite

In the event you’re a social media supervisor or enterprise proprietor, TikTok might be simply one of many many social platforms you put up content material to. To see how your TikTok account is performing alongside all of your different social channels, Hootsuite’s detailed reporting dashboard could be simply the factor for you.

You’ll discover efficiency stats, together with:

  • Prime posts
  • Follower depend
  • Attain
  • Views
  • Feedback
  • Likes
  • Shares
  • Engagement charges

TikTok analytics in Hootsuite

The Analytics dashboard additionally consists of worthwhile details about your TikTok viewers, together with:

  • Viewers breakdown by nation
  • Follower exercise by the hour

Hootsuite TikTok analytics - follower activity by hour

You should utilize this data to schedule TikTok posts for the best time (a.okay.a., when your viewers is almost certainly to be on-line).

Classes of TikTok analytics

Tiktok divides analytics into 4 classes: Overview, Content material, Followers and LIVE. Let’s dive in.


…and poof ☁️❄️ ?UNKNOWN #dachshund #wienerdog #Miniaturedachshund

♬ original sound – My Pet Dachshund ?

Overview analytics

Within the Overview tab, you’ll be able to see analytics from the final week, month, or two months—or, you’ll be able to select a customized date vary. Need to know the way your account carried out after you posted that super-timely All I Need for Christmas is You lip sync in 2020? That is the place to go.

TikTok analytics overview including engagement and followers

Content material analytics

This tab reveals which of your movies have been the most well-liked inside a particular date vary. It additionally offers details about every put up, together with metrics like views, likes, feedback and shares.

TikTok analytics content tab

Follower analytics

The Follower tab offers details about your followers, together with a breakdown of gender in addition to what a part of the world they’re viewing from. You may as well see when your followers are most energetic on the app.

TikTok analytics followers tab

In the event you’re searching for recommendation on the way to achieve extra (actual) followers, we’ve got your back.

LIVE analytics

This tab shows insights on stay movies you may have hosted inside the final week or month (7 or 28 days). These analytics embody follower depend, how a lot time you’ve spent stay, and how many Diamonds you’ve earned.

TikTok analytics LIVE tab

What do TikTok analytics metrics imply?

Overview tab metrics

The Overview tab affords a abstract of the next metrics:

  • Video views. The full variety of instances your account’s movies have been considered over a given interval.
  • Profile views. The variety of instances your profile was considered over the chosen interval. This TikTok metric is an efficient indication of name curiosity. It measures the quantity of people that appreciated your video sufficient to take a look at your profile, or people who find themselves curious to see what your model is as much as on the platform.
  • Likes. The variety of likes your movies obtained within the chosen date vary.
  • Feedback. The variety of feedback your movies obtained within the chosen date vary.
  • Shares. The variety of shares your movies obtained within the chosen date vary.
  • Followers. The full tally of TikTok customers that observe your account, and the way that’s modified inside the chosen date vary.
  • Content material. The variety of movies you may have shared within the chosen date vary.
  • LIVE. The variety of stay movies you may have hosted within the chosen date vary.

Content material tab metrics

From the Content material tab, you’ll be able to measure video efficiency.

  • Trending movies. Reveals you your high 9 movies with the quickest progress in viewership over the previous seven days.
  • Complete video views. The variety of instances a TikTok video has been considered.
  • Complete like depend of a put up. What number of likes a put up has obtained.
  • Complete variety of feedback. What number of feedback a put up has obtained.
  • Complete shares. The variety of instances the put up has been shared.
  • Complete play time. A cumulative complete of the time folks have spent watching your video. A person put up’s play time doesn’t reveal a lot by itself, however might be in contrast with different posts’ efficiency to find out your account’s common complete play time.
  • Common watch time. The common period of time folks spent watching your video. This will provide you with an excellent indication of how profitable you have been at sustaining consideration.
  • Watched full video. The variety of instances the video has been watched in full.
  • Reached viewers. The full variety of customers who watched your video.
  • Video views by part. The place visitors to your put up comes from. Visitors sources embody the For You feed, your profile, Following feed, sounds, searches, and hashtags. In the event you’re utilizing hashtags or sounds to spice up publicity, right here’s the place you’ll see how nicely that labored.
  • Video views by area. This part shows the highest places of viewers for the put up. In the event you created a put up or advertising marketing campaign for a selected location, that is the way to inform if it reached them.

Followers tab metrics

Go to the Followers tab to find out about your viewers. Along with key viewers demographic stats, you may as well see your followers’ pursuits, making this part an excellent supply for content material inspiration.

  • Gender. Right here you’ll discover the distribution of your followers by gender. In the event you’re happy with your niche, preserve enjoying to your crowd.
  • Prime territories. The place your followers are from, ranked by nation. Maintain these locations in thoughts when you’re trying to localize content material and promotions. A most of 5 international locations are listed right here.
  • Follower exercise. This reveals you the instances and days that your followers are most energetic on TikTok. Search for when activity is consistently high, and put up recurrently in that point slot.
  • Movies your followers watched. This part lets you get a way of the content material that’s hottest along with your followers. Take a look at this part typically to see if it sparks any concepts for content material. It’s additionally an excellent place to scope out potential collaborators.
  • Sounds your followers listened to. TikTok traits are sometimes underscored by audio tracks, so test the highest sounds your followers have listened to to see what’s fashionable. Traits transfer quick on TikTok, so when you use these outcomes for concepts, plan for a fast turnaround.

In the event you’re trying to develop your viewers (and see extra motion within the Followers tab), think about creating content material with extra common attraction. Or think about influencer advertising and associate with a related creator to realize publicity with completely different communities. For instance, a pet toy model could want to group up with a four-legged TikTok influencer like Crusoe the dachshund to achieve his viewers.


Anybody want any gardening assist this wkd? #dogsoftiktok #gardening #dachshunds #fy #gardendog

♬ Baby Elephant Walk – Henry Mancini

LIVE tab metrics

The LIVE tab reveals the next stats to your stay movies within the final 7 or 28 days.

  • Complete views. The full variety of viewers current throughout your stay movies within the chosen date vary.
  • Complete time. The full time you may have spent internet hosting stay movies within the chosen date vary.
  • New followers. The variety of new followers you gained whereas internet hosting a stay video within the chosen date vary.
  • Prime viewer depend. Essentially the most customers who considered your stay video at one time within the chosen date vary.
  • Distinctive viewers. The variety of customers who considered your stay video at the very least as soon as (on this stat, a viewer is just counted as soon as, irrespective of what number of instances they replay the video).
  • Diamonds. While you host a stay video (and also you’re 18+), viewers can send you virtual gifts, together with “Diamonds.” You’ll be able to trade these diamonds for actual cash by means of TikTok—extra data on that here. This stat reveals what number of diamonds you may have earned within the chosen date vary.

Different TikTok Analytics

Hashtag views

The variety of instances posts with a given hashtag have been watched.

how to see hashtag views on TikTok

To see what number of views a hashtag has obtained, seek for the hashtag within the Uncover tab. An outline of the search outcomes will seem within the Prime tab. From there, you’ll be capable of see the variety of views, associated hashtags, and a few of the high movies that use the tag.

search #dachshund on Discovery tab

Complete likes

Out of your TikTok profile, you’ll be able to see a grand complete of the variety of likes you’ve seen on all of your content material. This TikTok metric may very well be used for a tough estimate of common engagement.

TikTok engagement charges

There are alternative ways to calculate social media engagement rates, and TikTok isn’t any completely different. These are the 2 major formulation entrepreneurs use:

((Variety of likes + Variety of feedback) / Variety of Followers) * 100


((Variety of likes + Variety of feedback + Variety of shares) / Variety of Followers) * 100

Since like and remark metrics are seen on the platform, you’ll be able to simply see how your TikTok metrics evaluate with different accounts. Or scope out the engagement charges of influencers earlier than teaming up with them. This is only one approach you may make cash on TikTok (and there’s three more strategies here).

Common engagement estimate

For a back-of-the-envelope estimate of an accounts’ common engagement, attempt the next.

  1. From a profile, click on Likes to see the complete complete.
  2. Rely the variety of movies posted.
  3. Divide likes by the variety of movies.
  4. Divide this quantity by the account’s complete variety of followers.
  5. Multiply by 100.

Take into account that most engagement price formulation embody feedback along with likes, so that you shouldn’t evaluate these outcomes with these calculations. However because it’s time-consuming to depend total remark totals, this method can be utilized as a fast strategy to evaluate accounts in-house.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule and publish posts for the very best instances, interact your viewers, and measure efficiency. Attempt it free at this time.

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