Elon Musk’s Textual content Messages Present Perception into How his Twitter Takeover Plan Took Form


Severely, not every week goes by with no little extra drama sprinkled into the Twitter/Elon Musk takeover battle.

With the court docket trial now set for October seventeenth, we’re at present within the ‘discovery’ section, which is the interval during which each authorized groups present their objects of proof for reference within the listening to.

And fortunate for us, on this occasion, it’s all public, which has this week given us entry to a raft of new text message exchanges between some of the key players, together with Musk himself, former Twitter CEO Jack Dorsey, Twitter board members, politicians, distinguished businessmen, Gayle King (?) and extra.

And what have we discovered?

As market analyst Ranjan Roy put it:

You see that these multi-billion greenback offers aren’t essentially the most intellectually rigorous”

Which is a really well mannered abstract – right here’s a have a look at a number of the key notes detailed within the 40 pages of Musk’s messages which have been submitted to the listening to.

First off, the entire Twitter/Musk saga was apparently sparked by former CEO Jack Dorsey, who had initially sought to get Musk onto the board of the corporate, earlier than Musk finally launched his takeover bid.

Dorsey’s view/hope was that Musk may be capable to assist him change Twitter into an ‘open supply protocol’

“I imagine [Twitter] have to be an open supply protocol, funded by a basis, or kinds, that doesn’t personal the protocol, solely advances it. A bit like what Sign has performed.”

Messaging platform Signal is basically a non-profit group, which depends on grants and donations to keep up and develop the platform, versus advert {dollars}. Which Dorsey is a eager supporter of – his face even seems on the entrance web page of the app’s web site.

Dorsey sees Twitter as a equally ‘important’ service, and Sign’s back-end course of has seemingly offered him with a imaginative and prescient of readability as to how Twitter might be higher – although it’s also essential to notice that Dorsey has made a whole bunch of thousands and thousands of {dollars} by selling Twitter stock.

It’s pretty handy, on this sense, that Dorsey has had a change of coronary heart on taking in advert {dollars}, and capitalism extra broadly. However this, seemingly, was the seed that acquired Musk extra intrigued. 

“It may’t have an promoting mannequin. In any other case you may have floor space that governments and advertisers will attempt to affect and management. If it has a centralized entity behind it, it is going to be attacked. This isn’t difficult work, it simply needs to be performed proper.”

All through the method, Musk has riffed additional on this concept, outlining his personal plan to reconstruct Twitter on a blockchain-based system, which customers would then pay to entry.

“My Plan B is a blockchain-based model of twitter, the place the ‘tweets’ are embedded within the transaction of feedback. So that you’d need to pay perhaps 0.1 Doge per remark or repost of that remark.”

Musk’s thought is that by implementing a fee per tweet mannequin, at a comparatively tiny price, that will largely eradicate spammers and pretend profile peddlers, as it will then grow to be cost-prohibitive to run such packages. This system would additionally, theoretically allow Musk to additional promote Dogecoin, his favourite cryptocurrency (although the reference could be illustrative within the above instance).

This was the bottom plan, from which Musk’s curiosity grew. Based mostly on conversations with Jack, Musk would look to assist take Twitter non-public, and re-build it as an open-source, user-controlled social media community, which might then imply that customers would dictate their very own guidelines round free speech and different issues within the app.

With the intention to take issues to the subsequent stage, Dorsey then tried to get Musk onto the Twitter board. Which didn’t go nicely.

In a DM despatched on March twenty sixth – three weeks earlier than Musk launched his takeover bid – Dorsey knowledgeable Musk that the Twitter board had voted to not give Musk a seat on the desk, as a result of, in Dorsey’s phrases, ‘they’re simply tremendous danger averse and noticed including you as extra danger’.

Given the battle that’s come since, it looks like the Board could have been proper in its determination, although Dorsey additionally means that this particular Board ruling was the ultimate straw for him, which led to him stepping away from the corporate completely, marking the tip of his involvement within the course of.

So what comes subsequent?

Musk, in fact, buys up extra Twitter inventory, and basks in the glory of becoming the company’s number one shareholder, which then forces to Twitter to ask him onto the Board anyway. That then results in Musk assembly with Twitter execs, the place he outlined his plans for a method ahead for the app.

These conferences additionally don’t go nicely, which lastly results in Musk launching a hostile takeover provide, with the intention to fulfill his imaginative and prescient for a brand new Twitter method.

As outlined in this DM from Musk, after assembly with Twitter CEO Parag Agrawal:

“Fixing Twitter with Parag gained’t work. Drastic motion is required. That is laborious to do as a public firm, as purging pretend customers will make the numbers look horrible, so restructuring must be performed as a non-public firm.”

This message, in itself, appears to betray Musk’s logic behind pulling the pin on his Twitter takeover provide – proper right here, in a message despatched on April ninth, 5 days earlier than Musk tendered his $44 billion takeover offer for the company, Musk acknowledges that Twitter bot/spam rely is probably going important, which shall be a perceptual drawback in the event that they take motion as a publicly listed firm.

Musk has since sought to abandon the deal based mostly on the truth that Twitter, in Musk’s view, had each misled him in regards to the variety of pretend profiles within the app and has withheld info to hamper any additional overview. However even earlier than Musk launched his takeover bid, he clearly knew that this was a possible drawback, which seemingly weakens his argument that the deal can’t proceed based mostly on this ingredient.

As soon as Musk had launched his Twitter takeover provide, a variety of high-profile business-folk slid into his DMs to supply their recommendation.

Axel Springer CEO Mathias Dopfner sent Musk a long text message about how Musk ought to make Twitter ‘the worldwide spine of free speech’ by basically eradicating all guidelines and restrictions on what folks can submit within the app.

Investor Jason Calacanis recommended that Musk ought to look to recruit YouTube star Mr Beast to submit authentic content material to the app, in a bid to win over the youth, whereas Oprah’s greatest good friend Gayle King additionally acquired in contact to reward Musk for his ‘gangsta transfer’ in looking for to accumulate the app.

Once more, these are billionaires, dwelling in ridiculous mansions. Undecided how in contact with ‘gangsta’ strikes they really are.

Riot Video games president Mark Merrill additionally joined within the Musk sycophancy with this message:

“You’re the hero Gotham wants – hell F’ing sure!”

There are additionally texts from Oracle CEO Larry Ellison, Microsoft chief Satya Nadella and LinkedIn co-founder Reid Hoffman, who all appear to be making an attempt to get in on the deal, although restricted element is introduced in these interactions.

There are some fairly cringe-worthy exchanges, as all of the essential folks attempt to make sure that they keep in contact with the opposite essential folks, with the intention to maintain being essential to at least one one other. And Musk himself is on the focus – which, actually, looks like the primary level of the sport to most of the folks concerned, or making an attempt to become involved within the deal.

Ultimately, nonetheless, Musk finally decides that he doesn’t really need Twitter in spite of everything, which is what’s now led to this all turning into public, forward of the court docket listening to.

The exchanges present some attention-grabbing perception into the interior machinations of the tech business movers and shakers, which finally additionally exhibits that these individuals are completely human, and their concepts aren’t radically totally different from something you or I might give you.

They only have the cash, or know the precise folks – and it’s attention-grabbing to see how the latter ingredient performs out within the numerous exchanges introduced right here.

General, it’s largely simply ‘of curiosity’ versus including any actual perception into the state of the deal. The actual developments will are available in a number of weeks, when Musk vs. Twitter will get underway within the Delaware Court docket of Chancery, and we lastly discover out if certainly Musk shall be pressured to go forward and takeover the app.

Then, perhaps, we’ll see Musk implement his open-source, Dogecoin fee plans for tweets.





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