Every thing You Must Know in 2022

Instagram video content material is at the moment out there in 4 codecs: Reels, Dwell, Tales, and Instagram Video.

Video content material has exploded on the platform lately, with 91% of Instagram customers reporting they watch videos on a weekly basis.

The various codecs of video throughout the platform could really feel like lots to juggle. Nevertheless it’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is true to your model? There could also be a spot in your social media strategy for all of them. Or possibly you’ll determine simply to deal with a pair.

On this information, we’ll train you all in regards to the options, specs, and greatest practices for each kind. Plus, we’ve rounded up instruments that make utilizing Instagram video that a lot simpler.

Types of Instagram video

Reels, Stories, Live, oh my! If you’re looking to get started with Instagram video, we put together a simple breakdown of current formats to help.

Instagram Stories

Inspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours.

Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. They can also be uploaded from your Photo Library.

Expired Stories can be saved to the Highlights section of your Instagram profile, positioned just above the grid.

You can also add interactive elements such as filters, emojis, tags, and stickers to each Story. Several brands—some four million every month by Instagram’s count—have found novel ways to use these features, from “this or that” polls to Q&As and product tags.

Supply: Instagram

Instagram Story ideas

Useful resource: Learn how to use Instagram Stories to build your audience.

Instagram feed video

Instagram Video is a format introduced in 2021. It changed IGTV and mixed it with in-feed video posts.

Instagram Video posts are added the identical approach pictures are posted: by utilizing Instagram’s built-in digicam or by importing out of your Picture Library.

Instagram movies might be as much as 60 minutes in size, providing you with artistic freedom that doesn’t but exist on most competing platforms.

Instagram Video ideas

  • Like a picture submit, an Instagram video submit can embrace a filter, location, caption, in addition to consumer and site tags.
  • As soon as posted, individuals can have interaction with likes and feedback, and may even share public movies in Tales and direct messages.

Instagram Dwell

Instagram Dwell lets customers video stream on to their viewers’s feeds. Manufacturers and creators alike have used Instagram Dwell to host workshops, interviews, and extra.

Begin a Dwell broadcast by swiping proper or tapping the plus icon and toggling to Dwell. Dwell streams can last as long as 4 hours and might be hosted by one or two accounts.

When an account goes Dwell, they seem on the entrance of the Tales bar with a Dwell icon. As soon as completed, Instagram Dwell movies might be shared for 30 days earlier than they’re deleted.

Instagram Dwell ideas

  • While you go Dwell, you’ll have the ability to see how many individuals are watching your stream on the high of the display.
  • Your viewers may have interaction with you by including feedback or emoji reactions. Or, by purchasing badges that present coronary heart icons beside their names within the feedback.
  • Instagram Dwell hosts can pin feedback, flip feedback off, or arrange keyword filters to reasonable feedback.
  • Make use of Live Shopping features to let customers store immediately out of your stream! Tag related merchandise and they’ll seem on the backside of the display.
  • Instagram Dwell additionally supports donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: How to use Instagram Live to grow and engage your followers.

Instagram Reels

Reels is Instagram’s newest video format. Impressed by TikTok, these 15-30 second clips might be created with Instagram’s digicam or uploaded from the Picture Library.

Recording results embrace timed textual content, AR filters, inexperienced display mode, timer and pace controls, and entry to an audio library.

three phone screens showing how to upload a reel to instagram and where it lives on your feed

Supply: Instagram

Instagram Reels ideas

  • Reels document in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Reels tab, and a devoted Profile tab.
  • Like feed movies, Reels can embrace captions, hashtags, and most just lately, product tags.
  • Individuals can have interaction with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: Everything you need to know about Instagram Reels

Instagram video measurement

If you happen to’re able to get began with Instagram video codecs, the very first thing to do is find out about Instagram video specs and sizes.

Listed below are the dimensions and format specs for every kind of Instagram video.

Instagram Tales measurement

Tales take up your entire cellular display and are tailor-made to the gadget. For that cause, actual specs fluctuate.

These are the really useful specs:

  • File kind: .MP4 or .MOV
  • Size: As much as 15 seconds (longer movies might be clipped into a number of Tales)
  • Advisable measurement: Add the best decision video out there that meets file measurement and ratio limits.
  • Most video file measurement : 30MB
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimal width: 500 pixels
  • Minimal side ratio: 400 x 500
  • Most side ratio: 191 x 100 or 90 x 160
  • Compression: H.264 compression really useful
  • Sq. pixels, mounted body charge, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Hold about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it may very well be obstructed by the profile picture or name to motion.

Instagram feed video measurement

Instagram feed movies are displayed in consumer feeds in addition to in your Profile web page. Use feed movies to advertise a product, service, or collaboration together with your viewers.

Listed below are the really useful Instagram feed video specs:

  • File kind: .MP4 or .MOV
  • Size: 3 to 60 seconds
  • Ratios: 9:16
  • Advisable measurement: Add the best decision video out there that meets file measurement and ratio limits.
  • Advisable file kind:
  • Most file measurement: 30MB
  • Most body charge: 30fps
  • Minimal width: 500 pixels.
  • Compression: H.264 compression really useful
  • Sq. pixels, mounted body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Don’t embrace edit lists or particular packing containers in file containers.

Instagram Dwell measurement

Instagram Dwell broadcasts can solely be recorded from the digicam app. Specs are just like Instagram Tales. Earlier than going reside, make certain that you’ve got a dependable and quick Web connection.

Instagram Reels measurement

Instagram Reels are fullscreen vertical movies dusplated in Tales, Feeds, Discover, and the Reels tab.

Listed below are the really useful Instagram Reels specs:

  • File kind: .MP4 or .MOV
  • Size: 0 to 60 seconds
  • Decision: ​​ 500 x 888 pixels
  • Most file measurement: 4GB
  • Most body charge: 30fps
  • Minimal width: 500 pixels.
  • Compression: H.264 compression really useful
  • Sq. pixels, mounted body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Embody on-screen textual content, music, and closed captions to make your Reels partaking and accessible.

Tricks to make your Instagram movies go viral

Each Instagram video format is totally different, however these greatest practices apply to all of them.

Begin with a hook

As a basic rule, you’ve got three seconds to stop thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story altogether.

Remember to give individuals a cause to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to come back, discover a option to supply on the spot enchantment.

Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second likelihood.

Create for cellular

Whereas, most individuals intuitively use portrait or selfie mode after they document with their telephones, that’s not the most effective observe for Instagram video. Most individuals view Instagram video on cellular, which implies it’s greatest to shoot in vertical orientation.

phone screen showing typical example of vertical instagram video

Supply: Instagram

In fact, there are some exceptions. For longer video content material, horizontal video could also be a greater match. Viewers can tilt their cellphone sideways for a full-screen viewing expertise. Panorama video can be uploaded to Tales and in-feed, however with out the lean impact.

two phone screens showing how to view a horizontal instagram video

Supply: Instagram

Present worth

To maintain a viewer’s consideration you might want to make it value their whereas. Strive entertaining your viewers by comedian reduction, charming dialog, or your magnetic persona. Or, you might impart ideas and tips, how-to’s and workshops, or thought-provoking info.

In every Instagram video, your worth proposition must be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they’ll _______. The reply could vary from “chortle out loud” to “need to make breakfast cereal ice cream sandwiches” No matter you land on, it must be clear to viewers upfront.

If you happen to ship in your promise, you’ll possible see extra views, engagement, and shares.

Schedule your movies upfront

You need to use Hootsuite to schedule in-feed movies, Reels, and Tales.

Scheduling content material upfront might help you submit content material when your viewers is most energetic. It may additionally assist enhance the standard of your content material by providing you with extra time to plan.

To schedule an Instagram video with Hootsuite, merely add your video to the Hootsuite Dashboard, customise utilizing the Hootsuite Picture Editor, after which click on Schedule for later.

When your Instagram video is able to go reside, you’ll get a push notification from the Hootsuite app. From there, open your content material in Instagram and share it with the world.

Useful resource: How to Schedule Instagram Stories: A Step-by-Step Guide.

Use sound and captions

In response to Instagram, 60% of people watch Stories with sound on. Nevertheless it’s well-known that there are various causes individuals could watch video with hold forth, together with context and listening to impairments.

Use sound to boost your video, and embrace captions to make your video accessible. Timed-text might be manually added to Instagram Tales and Reels. To save lots of time, instruments like Clipomatic mechanically add captions to your video.

Submit commonly

One of the simplest ways to construct an viewers is to submit commonly. That is very true on the subject of long-formats like Instagram Video and Dwell.

Create and share a schedule together with your viewers so that they know when to anticipate your subsequent Instagram Dwell. Or develop a video collection that your followers can commonly sit up for and tune in to. Reap the benefits of scheduling instruments like Hootsuite to verify your posts are printed on time.

As nicely, attempt to submit when your followers are most energetic on-line. Examine your analytics and consult our research to search out the most effective occasions to submit Instagram movies.

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Dwell or an upcoming video premiere.

countdown sticker on instagram story for upcoming book launch in 11 days

Useful Instagram video apps

Received your tripod and your ring gentle able to go? Strive these Instagram video apps to excellent your content material.

Adobe Creative Cloud Express

Use Adobe Spark to mechanically measurement Instagram movies for you, add interactive parts, and reap the benefits of the app’s picture and audio library.

resizing instagram video dashboard in adobe creative cloud express


Hootsuite’s collaborative platform is good for content material that requires teamwork and approvals. You can too handle all of your video materials with Hootsuite’s content material library.

Use the Hootsuite Planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of elements with the scheduling instruments.


Pictory is an AI software that can assist you flip textual content into professional-quality movies with only a few clicks.

How does it work? You copy and paste textual content into Pictory, and AI mechanically creates customized video based mostly in your enter. This system pulls from an enormous library of over 3 million royalty-free video and music clips.

Pictory integrates with Hootsuite, so you possibly can simply schedule your movies for publication with out ever leaving their dashboard.


Clipomatic is an Instagram video app that allows you to add reside captions to social video. It’s been utilized by numerous excessive profile customers, together with U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown.

Caption as you communicate, or add captions to pre-recorded video. The captioning software is accessible in additional than 30 languages, and textual content might be edited and customised earlier than posting.

Apple Clips

Apple’s video editor helps you to slice and cube movies as you see match earlier than sharing it to Instagram.

The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally helps you to add reside subtitles and textual content to your movies.


Lumen5 is an Instagram video app that helps companies flip their weblog posts into partaking social video. The AI-powered video app pulls pictures and phrases right into a storyboard manufacturers can edit and tailor to every platform.


In order for you in on the Instagram video motion, however solely have audio and textual content to work with, Headliner is for you.

Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you possibly can schedule and publish posts and Tales on to Instagram, have interaction your viewers, measure efficiency, and run all of your different social media profiles. Strive it free right this moment.

Get Started

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.

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