Find out how to Schedule Reels: A Step-by-Step Information

Instagram Reels have taken over because the fastest-growing feature on the IG app. In reality, the typical Instagram consumer spends 30 minutes per day watching Reels.

And whereas Reels are an effective way to share a fast video replace along with your followers, it may be tough to report and edit a brand new video each day.

For those who’re on the lookout for a method to schedule your Reels–so you’ll be able to proceed to submit contemporary content material with out feeling such as you’re chained to your telephone–we’ve bought excellent news.

Whereas Instagram’s API limits the methods you’ll be able to schedule Reels, we’ve created a few artistic workarounds that may enable you get the job accomplished.

On this weblog, we’ll stroll you thru one of the best methods to schedule Instagram Reels utilizing Hootsuite, plus some ideas and tips for getting essentially the most out of your Reels content material technique.

Is there an app to schedule Instagram Reels?

Currently, there is no app to schedule Instagram Reels automatically. Direct publishing for Reels is not possible due to an API limitation within the Instagram app.

However, there are a few workarounds you can use in order to get your Reels content ready in advance and remind you when it comes time to publish. Even better, you can do all of this in the same place you schedule all your social media content—Hootsuite.

Keep reading to learn how to schedule Reels through your Hootsuite dashboard.

Can you schedule Reels on Creator Studio?

Unfortunately, no. While Instagram’s API does allow you to schedule Instagram feed videos and photos, you can’t schedule Story or Reels content on the Meta Creator Studio app or website.

How to schedule Reels

If you have a Hootsuite Business profile, you can schedule Reels within the Hootsuite app and Dashboard, using the same process you’d use to schedule an Instagram Story.

Please notice, this course of will solely will let you create your content material and schedule a time for it to submit, it should not submit robotically. A push notification will probably be despatched to your telephone on the scheduled time, reminding you to submit manually.

To schedule an Instagram Reel in Hootsuite:

Open up the Hootsuite Composer and choose Instagram Story.

Click on Choose a social account, and select your Instagram profile.

choose social profile to schedule reels

Subsequent, add your video and add any desired copy.

Beneath Notes for the writer, add “Submit to Reels”.

adding note for publisher to schedule reel in hootsuite

Select the date and time you’d prefer to publish your Reel, and also you’ll obtain a push notification in your telephone when it’s time to submit!

See this course of in motion beneath. Comfortable scheduling!


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Advantages of scheduling Instagram Reels

Now that you know the way to schedule Reels in Hootsuite, listed below are a couple of the explanation why it is best to.

Save time by planning forward

Planning and scheduling your Reels forward of time will help you save time in the long term. By having a content calendar and schedule, you’ll be able to batch movie and edit your movies, so that you’re not scrambling to place one thing collectively final minute.

This additionally means that you can be extra strategic with the content material you submit and ensure it aligns along with your general advertising objectives. Effectively-thought-out content material can enhance engagement charges in your Reels and different Instagram content material, which may result in extra followers and prospects down the road.

Domesticate a constant feel and look

Cohesive content material performs higher on social media, so it’s necessary to think about the general feel and look of your Reels if you’re planning them out. This implies interested by the colours, filters, and branding you employ in your movies.

Whereas it’s necessary to be constant with the aesthetic of your Reels, you additionally don’t need your content material to look too uniform. Mixing up the sorts of movies you submit will maintain your Reels fascinating and fascinating. Planning your Reels prematurely may even enable you strike this steadiness.

Use these free Instagram Story templates to encourage your course of.

Add Instagram Reels out of your desktop or laptop computer

Whereas Instagram Reels need to be shot in your telephone, scheduling them prematurely enables you to add them out of your desktop or laptop computer. This is usually a large time-saver, particularly in case you have a number of movies to schedule.

As nicely, importing Reels out of your desktop offers you extra management over the standard of your movies. You possibly can select to add a video in increased definition, which can make your Reels look much more polished {and professional}.

Encourage engagement

Recent Hootsuite research discovered that within the days after a Reel is posted, there’s a important spike in engagement. That is seemingly as a result of individuals are extra inclined to look at Reels after they see them of their feed—and in the event that they’re entertained, they’re extra prone to have interaction. As nicely, Reels are sometimes promoted within the Discover tab, which may additionally result in extra views and engagement.

And whereas our experiment didn’t present any enormous modifications in our observe or unfollow price, we did see the typical variety of likes and feedback enhance per submit.

graph showing engagement increase in month of february after posting reels

Supply: Hootsuite’s Instagram Insights

So, what does this imply for you?

If you wish to enhance your possibilities of being seen and getting engagement in your Reels, schedule them for when you understand your viewers is most energetic on Instagram. That manner, you could be certain your Reels are being seen by people who find themselves interested by partaking along with your content material. Discover the best times to post on Instagram here.

graph showing optimal times to post on instagram based on audience activity

Supply: Hootsuite’s Social Staff

Faucet into video

88% of individuals say they’ve purchased a product after watching a brand’s video. To not point out, individuals are twice as seemingly to share video content material with their networks than another kind of content material. This makes video content material important for driving consciousness and gross sales for what you are promoting on Instagram.

Reels are the proper method to showcase your model’s persona and merchandise in a artistic, partaking manner. Not solely do Reels offer you an opportunity to point out off your merchandise in motion, however in addition they will let you get artistic along with your advertising. You possibly can create behind-the-scenes content material, how-to movies, and even simply humorous clips that exhibit your model’s persona.

Scheduling your Reels prematurely will help you streamline your video marketing strategy and ensure your content material Reels are getting in entrance of your audience on the proper time.

Enhance staff collaboration

Scheduling Reels may also be useful in the event you’re working with a staff and have to coordinate who’s posting what and when. This will help you keep away from having too many Reels going stay without delay and overwhelming your followers.

Scheduling additionally takes the stress off of getting to submit in real-time, which could be useful in the event you’re attempting to steadiness posting Reels with different duties.

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. Schedule and share content material (together with video!), have interaction your community, and enhance top-performing content material — all from a single dashboard.

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Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.

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