Finest Advertising and marketing Automation Software program You Ought to Contemplate Utilizing

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What for those who might automate all the repetitive duties that go into operating a profitable advertising marketing campaign?

With advertising automation software program, you may put routine work on autopilot.

You’re nonetheless in charge of the place you wish to go, however a number of the necessary behind-the-scenes stuff occurs by itself.

With the proper software program, it can save you boatloads of time and make your campaigns run extra effectively and successfully.

Simply bear in mind that there is no such thing as a one-size-fits-all resolution. You must decide the proper product on your particular wants and targets.

Through the years, I’ve discovered success with all completely different sorts of selling automation software program—from probably the most reasonably priced choices to enterprise-grade options.

Right here’s my listing of the highest eight choices available on the market in the present day. I’ve included in-depth critiques of every product, and a quick information that can assist you discover the proper one.

#1 – HubSpot Evaluation — The Finest Gross sales, Buyer Service, and Advertising and marketing Automation Software program

When you’re in search of a simple option to supercharge your gross sales, customer support, and advertising processes with automation, HubSpot is a superb resolution. 

It goes past automating your enterprise processes. Combine and optimize completely different departments in a single centralized location, streamlining your complete enterprise’s workflow. 

Groups don’t have to leap from software program to software program to get the data they want and you may automate the information switch course of from one staff to the following. 

HubSpot has lengthy made its popularity on this area. Their advertising automation capabilities are highly effective, with fantastic granular management.

Arrange a drip marketing campaign (or a number of) as advanced as you want with delays, triggers, dependencies, and extra. You may let e mail followups and campaigns run mechanically with no concern.

Past e mail, automations inside HubSpot can apply to contact and shopper group, staff notifications, lead qualification, knowledge administration, and rather more.

All of your workflows profit from the HubSpot platform’s clear visible interface. See how all of the disparate components of your advertising division and campaigns can hyperlink and work collectively, plus discover new methods to benefit from automation by way of visualizing distinctive staff and motion connections.

Irrespective of how advanced your gross sales journey or pipeline, HubSpot has the instruments and options to not solely add helpful automation, however enhance each a part of the client lifecycle.

And, through the use of one in all HubSpot’s suites, you additionally get entry to important options like:

  • Weblog publish and website positioning planning
  • Advert monitoring and administration
  • Social media administration
  • AI-powered reside chat
  • Kinds and touchdown pages
  • Income attribution reporting
  • A/B break up testing

HubSpot provides primary options, like emails, touchdown pages, varieties, and reside chat capabilities for limitless customers completely free. So, you may strive it the platform with out spending a penny. 

Alternatively, you may join a free demo to see all of their superior options in motion. 

The Starter Suite (gross sales, advertising, CRM, and customer support) begins at $50 monthly for 2 customers and as much as 1,000 contacts, making it extraordinarily reasonably priced for many companies. You may add one other 1,000 contacts for $11.25 monthly, and extra customers value $6 monthly.

Nevertheless, take into accout you solely get entry to HubSpot’s Starter model of their Advertising and marketing Hub. So that you’re going to be considerably restricted in automation functionality. Some options you’ll solely be capable to use so many occasions monthly; others are lacking completely.

The heavy-duty plans above Starter value a very good bit extra, however take away these restrictions for those who want every thing HubSpot provides by means of automation:

  • Skilled — $1,780 monthly ($1,600 monthly for those who pay yearly)
  • Enterprise — $5,000 monthly for every thing HubSpot has to supply

Skilled begins with 2,000 contacts, and you may add contacts in increments of 5,000 for $250 monthly. Enterprise begins with 10,000 contacts, and it’s solely $100 per extra 10,000 contacts.

There’s additionally the flexibility to construct your individual bespoke HubSpot product bundle. You may set which what number of options you need for every Hub.

If you wish to go heavy on advertising automation, however don’t want as a lot for gross sales, customer support, or operations, make your individual bundle that features the Enterprise-tier of Advertising and marketing Hub however Starter tiers for the remaining.

Plus, for those who’re a present member or alumni of HubSpot’s permitted incubator, accelerator, or Enterprise Capital companions with a spherical of Sequence A funding beneath your belt, you may rise up to 90% off your first year

#2 – Constant Contact Evaluation — The Finest for Partaking Social Media & E-mail Prospects

Trendy advertising doesn’t occur on one channel. It’s occurring all throughout the web on a wide selection of units, .

There are a lot of multichannel options for advertising automation, however Constant Contact takes the cake for many companies that want a simple option to be part of e mail and social media efforts.

With its unified dashboard that anybody can use, Fixed Contact allows you to keep on high of each advertising fronts with ease.

You may push new social posts and reply to messages on Twitter, Fb, Instagram, and LinkedIn from the identical place you may arrange automated e mail sequences and drip campaigns.

Schedule out social posts for subsequent month or quarter after which sync that messaging up together with your e mail campaigns.

Plus, with the platform’s intensely customizable emailer, you may phase messaging with particular person sequences which might be based mostly upon what you realize about your contacts.

Whether or not you’ve gathered essential data about your listing members manually otherwise you use Fixed Contact’s {custom} kind builder to seize it in your touchdown pages, you may arrange particular person e mail sequence tracks based mostly on any of it that can mechanically ship based mostly on triggers that you just set.

So, arrange a collection of social media posts in regards to the large recreation, then have distinctive e mail sequences for folk on the east coast rooting for one staff after which a separate one for the Pacific coast dwellers rooting for the opposite.

That’s only a tremendous easy instance—with Fixed Contact, you may make these nested, unified advertising campaigns as intricate and sophisticated as you’d like.

Social monitoring, messaging, and posting is obtainable on all of Fixed Contact’s plans. However its most helpful e mail options come within the Plus plan. In it, you may arrange automated behavioral and welcome sequences, plus embody dynamic content material in your emails.

The Plus bundle from Fixed Contact begins at $45/month for as much as 500 subscribers, with the value scaling upward alongside the variety of extra contacts you want.

When you simply need unified e mail and advertising with out all of the superior automation, you may nonetheless get limitless e mail sends and automatic e mail resends to non-openers with the usual E-mail plan. That’ll run you $20/month for as much as 500 contacts.

Unify your social and email campaigns by getting began with Fixed Contact.

#3 – EngageBay Evaluation — The Finest for Enhancing Your Buyer Help

How does advertising automation assist your assist staff? EngageBay is aware of you may’t have gross sales, advertising, and assist current solely in siloes, particularly for those who promote a services or products the place post-sale engagement is each bit as essential as attending to a sale within the first place.

Particularly, EngageBay’s automation capabilities assist your customer support in a few methods. First, the identical automation instruments that help you arrange triggers, e mail sequences, and drip campaigns are additionally obtainable to assist reps.

On this platform, you may arrange automations based mostly on a number of service triggers:

  • Ticket creation
  • Ticket standing change
  • Ticket precedence change
  • Assigned rep change
  • Tags added or eliminated

EngageBay has an easy-to-use automation builder that permits you to set actions or situations based mostly on these triggers, making it simple to streamline the move of assist requests and reduce the strain in your reps to deal with backlog.

Priorities and assignees are set clearly and up to date mechanically, taking a number of handbook work off your plate. And that very same comfort will be had in advertising and gross sales by automating lead segmentation, e mail personalization, and extra.

That speaks to the second, and maybe larger, profit: how nicely this integrates with advertising and gross sales automation to create a greater buyer expertise from begin to end.

EngageBay’s automation instruments can begin from the second a prospect expresses curiosity by becoming a member of your listing. From there, by way of your gross sales funnel and past the acquisition, this CRM can maintain routine touchpoints, nurturing, warming up, and extra.

With all that data and interplay gathered, your assist reps are well-prepared to deal with something your clients can throw at them with ease and style.

That’s large, particularly in case your service staff is dealing with greater than troubleshooting points.

Possibly your service staff additionally gives persevering with buyer coaching (one thing that’s frequent in B2B SaaS) or usually places on their gross sales hats to deal with including companies or upgrades.

With all of EngageBay’s automation instruments capturing every buyer’s complete journey, your assist staff isn’t with out context or key data, to allow them to preserve impressing the individuals who purchase from you.

Possibly better of all, EngageBay will be tried out for fully free. They’ve a free-forever bundle that lacks the automation instruments, however permits you to get used to the platform and dashboard.

For the complete array EngageBay’s advertising automation options, you’ll want a minimum of the Development plan. That may value as little as $39.99 per consumer monthly for those who pay for 2 years up entrance. That may deal with as much as 10,000 contacts and 25,000 branded emails monthly.

Paying for a single 12 months at checkout raises the month-to-month per-user fee to $44.99. If you wish to pay month-to-month, you’re taking a look at $49.99 per consumer monthly.

Want extra contacts? Improve to Professional for $79.99 per consumer/month (for a two-year dedication) to haven’t any limits on the variety of contacts, plus get double the month-to-month emails that Development provides and extra superior options.

Carry collectively your three core departments and supply all of them the identical helpful automation instruments by signing up with EngageBay today.

#4 – Sendinblue Evaluation — The Finest for Bolstering Your Ecommerce Efforts

Sendinblue automation builder for Best Marketing Automation Software

Advertising and marketing automation isn’t nearly advertising efforts. The identical instrument you utilize to generate curiosity in your organization within the first place may also be your strongest weapon for not shedding out on necessary gross sales alternatives.

Sendinblue’s highly effective automation options will make it easier to seal up the holes that permit results in drop out of your gross sales funnel.

For lots of oldsters, their prebuilt automations will likely be sufficient of a life saver. With just some clicks of your mouse, Sendinblue will arrange a workflow to kick in when, say, a customer leaves your web site with objects nonetheless of their procuring cart or after they’ve clicked on or visited a particular a part of your web site.

Then, all you need to do is construct the e-mail message that will get despatched when the set off motion happens.

And with the depth obtainable in Sendinblue’s e mail options, you may craft the right message to capitalize on the second.

Personalize the content material based mostly on who they’re, what they thought of buying, or the place they clicked, then embed distinctive provides, add efficient aptitude to the e-mail design, and schedule sending based mostly on when will probably be best. You may even A/B take a look at choices to assemble knowledge on the neatest means so that you can wield these automations.

Not afraid of getting your arms soiled? That’s nice—the {custom} automation builder opens up a world of various methods to assemble set off and motion sequences. You may even have a number of entry factors feeding into one motion or get actually granular with qualifying situations to ensure every motion is tailor-made to correct viewers segments.

What does this imply for ecommerce? Effectively, you may ship coupons to individuals who deserted their carts, personalize offers for earlier clients which might be delivered at simply the proper time (like needing to restock or the anniversary of a purchase order), and rather more—particularly if you begin constructing your individual automations within the platform.

Sendinblue provides automation capabilities on all of their pricing plans. With the free eternally and Lite (beginning at$25/month) packages, you can be restricted to concentrating on as much as 2,000 of your contacts in your automated workflows.

Improve to both Premium (beginning at $65/month) or the custom-priced Enterprise plans to get limitless use of Sendinblue’s advertising automations.

You don’t need to resign your self to chalking up each deserted cart as a loss or considering of every buy as the top of the gross sales journey. Sendinblue’s automations can help you seize on missed opportunities that enhance your ecommerce income in the present day.

#5 – ActiveCampaign Evaluation — The Finest for E-mail Advertising and marketing Automation

E-mail is without doubt one of the most necessary features of digital advertising. All of the instruments on this listing embody e mail advertising in a single kind or one other, however ActiveCampaign makes a speciality of it.

So, it’s a wonderful choice if you wish to hone in and deal with enhancing your e mail advertising technique. It’s additionally an excellent reasonably priced instrument that features quite a few automation options for leads anyplace in your funnel.

With that mentioned, in addition they provide omnichannel automation, together with on the spot messaging and SMS, reside chat, and Fb. 

So, you’re not restricted to simply e mail advertising automation with ActiveCampaign. 

Their hottest options cowl leads at each level within the funnel, together with:

  • Have interaction – Automation maps, web site monitoring, and subscription varieties
  • Nurture – Listing segmenting, dynamic/predictive content material, and occasion monitoring
  • Convert – Contact and lead scoring, break up actions, and win chances
  • Help – Predictive sending, SMS, A/B break up testing, and ecommerce 

You too can arrange quite a few kinds of emails like autoresponders, focused or triggered emails, broadcasts, scheduled emails, and automatic funnels. 

And you may design these emails utilizing their intuitive drag and drop designer, or begin from one in all their 25+ pre-made mobile-responsive design templates. 

Whether or not you’re simply getting began or involved in scaling and optimizing your e mail advertising technique, ActiveCampaign is a superb alternative. They provide every thing you could seize, nurture, and shut leads at scale. 

ActiveCampaign provides 4 plans, with the value of every beginning at:

  • Lite — $9 monthly with as much as three customers
  • Plus — $49 monthly with as much as 25 customers
  • Skilled — $129 monthly with as much as 50 customers
  • Enterprise — $229 monthly with limitless customers

Every tier consists of extra superior options, and pricing relies on the scale of your listing, beginning for as much as 500 contacts. 

So, needless to say you’ll have to pay greater than the costs above as your listing grows. 

#6 – Freshworks CRM Evaluation — The Finest for Small to Midsize Companies

Freshmarketer was one in all my favourite advertising automation platforms. There was a number of customizability to get campaigns excellent, but it surely wasn’t required. I by no means needed to rent knowledgeable service to babysit the software program to ensure that it to work.

Freshmarketer is now Freshworks CRM, and it’s phenomenal. Now, clever advertising automation is only one a part of an distinctive platform that anybody within the workplace can use.

SMBs don’t have to fret about hiring a staff of super-users simply to run campaigns, however they get a number of the advertising automation options they should appeal to clients, nurture their audiences, perceive their wants, and drive conversions.  

It’s my #1 advice for many customers—and for a very good cause.

From consciousness to retention, you get all of the automation options you could acquire extra leads, flip these leads into clients, and preserve these clients round for all times. All whereas doing much less work with higher outcomes. 

Plus, you don’t want any technical expertise or a devoted assist staff to get began. And it takes a couple of minute to rise up and operating. 

You additionally get entry to unbelievable options like:

  • E-mail campaigns and call administration
  • Visible drag and drop buyer journey builder
  • Web site, kind, and offline occasion monitoring
  • Conversion fee optimization instruments
  • A/B and break up testing
  • Superior personalization
  • Dynamic warmth maps
  • Viewers segmentation
  • Actual-time funnel analytics

Moreover, the software program seamlessly integrates with Freshworks’ different instruments, so it’s a wonderful alternative for those who at present use or plan to make use of any of their enterprise software program. 

You may strive Freshworks CRM on their restricted free eternally plan or a 21-day free trial of their paid plans, that are extremely reasonably priced and accessible for companies of all sizes. Nevertheless, they rely on the variety of contacts you might have, so preserve that in thoughts. 

They provide Development, Professional and Enterprise plans of the complete Freshworks CRM, or simply the advertising companies. Plans for the complete CRM begin at $29/month for 1,000 energetic contacts. Plans for Advertising and marketing Cloud begin at $19/month for 500 contacts.

#7 – Pardot Evaluation — The Finest for B2B Companies

As a B2B enterprise, you market to different firms, which presents a novel set of selling challenges. As such, you want a advertising automation instrument constructed for the job. 

Pardot exists to assist B2B firms construct relationships and switch these relationships into income. You get a set of instruments completely designed for this mission, so you may accommodate an prolonged shopping for course of and handle advanced pipelines.

Plus, it’s a unbelievable advertising automation software program constructed round Salesforce the world’s #1 CRM. 

So, you realize you’re in good arms. 

From lead era to gross sales alignment, the software program provides a variety of options, together with:

  • Dynamic content material and data-based personalization
  • Lead-nurturing e mail automations
  • Prospect and lead scoring
  • Visible multi-part automation creator
  • Superior segmentation
  • Touchdown web page builder
  • Good varieties + drag and drop builder
  • Social media scheduling, profiling, and analytics
  • Lead exercise monitoring
  • Marketing campaign efficiency reporting
  • Lifecycle and funnel reporting
  • Pardot Einstein for lead and conduct scoring

Moreover, over 2.8+ million worldwide customers depend on Pardot for his or her advertising automation wants, making it some of the widespread platforms on this listing. 

However it’s a bit costly, so it’s finest fitted to bigger companies. Their paid plans embody:

  • Development — $1,250/month for as much as 10,000 contacts and primary options
  • Plus — $2,500/month for as much as 10,000 contacts with deeper automation + analytics
  • Superior — $4,000/month for as much as 10,000 contacts with AI and all options
  • Premium — $15,000/month for as much as 75,000 contacts with supercharge options

In addition they provide just a few add-ons that come free within the Premium plan. These add-ons embody Salesforce Have interaction ($50/consumer monthly), Analytics Plus ($3,000/month), and Engagement Historical past ($300/12 months). 

All plans and add-ons are billed on an annual foundation.

Oh, and one last item: Pardot pronounced par-dot. The “t” will not be silent.

Get in contact with Pardot in the present day.

#8 – Acoustic Evaluation — The Finest Enterprise-Grade Multi-Channel Advertising and marketing Automation Software program

Acoustic provides an array of selling automation merchandise for centralized cross-platform multi-channel advertising. From personalization and e mail campaigns to internet content material administration and expertise administration, they provide one thing for everybody.

Acoustic Marketing campaign is their advertising automation instrument, encompassing cell apps, push notifications, SMS, group chats, social media, adverts, e mail, print campaigns, and extra. 

You too can mix this with Acoustic Personalization and Acoustic Analytics for a strong mixture of marketing campaign administration, knowledge, and utilizing that knowledge to ship the proper message on the proper time. 

With Acoustic Marketing campaign, you get entry to highly effective options, together with:

  • Drag and drop marketing campaign builder
  • Motion, logic, and AI-recommended triggers
  • Seamless cell and digital channel campaigns
  • Lead administration and scoring
  • Cut up A/B testing
  • Buyer journey mapping
  • Planning and budgeting
  • One-to-one adverts and lookalike audiences
  • Superior personalization
  • Reporting and analytics

Moreover, they’ve a neighborhood discussion board the place you may publicly ask questions. In addition they present a web based academy packed stuffed with instructional movies and coaching so you may get probably the most of your {custom} automation bundle. 

Word: Acoustic is constructed for average to massive quantity campaigns with numerous transferring components. So, it’s excellent for companies managing difficult campaigns throughout quite a few channels. 

However it’s overkill for lots of companies and anybody operating single-channel campaigns. 

Pricing isn’t obtainable on-line, and you need to schedule a consultation to be taught extra. So, needless to say you received’t be capable to join and get began instantly. 

#9 – Act-On Evaluation — The Finest for Advertising and marketing Companies

As a advertising company, you deal with advertising campaigns for a number of purchasers (if not a whole bunch of them) at any given time. As such, you want advertising automation software program with the flexibility to handle every thing, together with your individual advertising campaigns, in a single place. 

And Act-On provides the right resolution. 

Their scalable software program options distinctive baby and mum or dad marketing campaign capabilities, that means you may simply handle and deal with your whole shopper accounts from a single Act-On login. 

Plus, you may fully model and customise every thing to ship {custom} stories to purchasers in just some clicks. 

With Act-On, you may be taught extra about your purchasers’ audiences to personalize and tailor their message to match. Not solely does this make their life simpler, but it surely additionally means your staff can work much less to provide higher outcomes. 

If you join, you get entry to highly effective advertising options, together with:

  • Automated engagement applications
  • Web site and touchdown web page monitoring
  • Buyer/prospect scoring
  • Habits and demographic segmentation
  • Pre-built e mail, kind, and touchdown web page templates
  • Interactive reporting dashboards

Plus, you may construct {custom} real-time analytic dashboards for inner and exterior use, so that you and your purchasers at all times know what’s happening. 

Moreover, you should use this data to enhance buyer ROI, construct higher expertise stacks, and optimize complete advertising campaigns on behalf of your purchasers. From lead gathering and nurturing to transferring contact data to gross sales, you’re in good arms. 

Sign up for a free demo to be taught extra and get began in the present day!

What I Checked out to Discover the Finest Advertising and marketing Automation Software program

I stand behind all of my high suggestions, however as you may inform, these are very completely different merchandise.

Discovering the proper instrument for the job is extraordinarily necessary. Advertising and marketing automation software program that serves one firm completely could be a poor match for an additional.

Under, I’ve laid out the main standards you must use to judge every choice. Use this information to slim your search all the way down to an answer that meets your organization’s advertising challenges.

Sort of Enterprise

B2B companies have completely different advertising wants than D2C companies

Moreover, advertising businesses current a brand new set of selling automation challenges. Due to that, specialised software program could also be vital to satisfy your particular wants at an inexpensive worth level. 

The scale of your enterprise issues too. Massive firms run advanced, massive-scale campaigns and have larger pockets. So, small enterprise instruments aren’t a very good match.

Nevertheless, smaller firms will in all probability discover enterprise-grade options complicated and wildly out of price range, which is why these small enterprise instruments exist within the first place. 

So, take note of who the software program is constructed for when making your closing choice. 

Variety of Contacts

Most pricing plans rely on the variety of contacts or leads you might have. The bigger your listing, the extra you could pay to take care of it and keep in contact with them. 

If in case you have tens or a whole bunch of 1000’s of contacts, enterprise-grade options are in all probability cheaper. Nevertheless, that’s not the case you probably have just a few hundred or perhaps a few thousand leads in your listing. 

Simply you’ll want to preserve this in thoughts and keep in mind that particular plans could restrict the utmost variety of contacts you may have. 

And for those who hit these limits, you’ll must improve to the next plan or pay an additional charge.

Your Advertising and marketing Channels

Completely different advertising automation software program helps numerous advertising channels. 

From SMS and e mail advertising to social media and push notifications, it’s essential to decide on a software program that handles every thing you want.

Smaller companies with easy campaigns could not make the most of a variety of channels and may get away utilizing a extra reasonably priced instrument. 

Nevertheless, massive companies with advanced campaigns spanning quite a few channels want one thing extra sturdy to handle all of the transferring components. 

Moreover, some software program consists of various channels in several pricing tiers. So, chances are you’ll begin on one stage and want to maneuver as much as acquire entry to extra advertising channels. Or chances are you’ll want to maneuver to (or combine) a brand new instrument altogether. 

It might assist to map out your upcoming campaigns and resolve which channels you propose to make use of.

Automation Options

Automation is on the coronary heart of each instrument on this listing. However some provide extra superior automation options than others. 

Do you could rating leads and prospects? Possibly you wish to mix SMS, e mail advertising, and Fb adverts in the identical buyer journey. Or maybe you want the flexibility to ship hyper-targeted emails on autopilot. 

Whatever the complexity of your campaigns, don’t neglect to contemplate:

  • Cut up A/B testing
  • Automated e mail campaigns
  • Occasion and web site monitoring
  • Contact administration
  • Visible buyer journey mapping
  • Automated segmentation and personalization
  • Prospect and lead scoring
  • Dynamic content material
  • Transactional emails
  • AI-powered suggestions
  • Motion and logic-based triggers
  • Reporting and analytics

You could not want all of them, and a few instruments don’t embody them. So it’s crucial to know what you want (and don’t want) earlier than making your choice.

Further Options

It’s not unusual for advertising automation software program to incorporate a handful of options usually present in a CRM instrument, like reside chat or buyer assist capabilities. 

Earlier than making a closing choice, it’s important to know which extra options you could fill the hole between advertising and gross sales or customer support. 

You could have already got these methods in place. So, you received’t want these extra options. However for those who don’t, you may be capable to lower your expenses, trouble, and time by selecting a software program that features every thing you’re lacking beneath one roof. 

HubSpot is a superb instance of this. 

It consists of customer support, gross sales, and advertising automation instruments in a centralized location to streamline knowledge motion and foster automation throughout your complete enterprise. 


HubSpot is my high advice for many companies. It’s constructed for small to midsize firms involved in automating their advertising processes to develop their companies and save time. 

Plus, it’s reasonably priced, simple to make use of, and packed stuffed with highly effective automation options. 

Nevertheless, it’s not the right resolution for everybody. So, don’t neglect to make use of the standards we talked about as you type by way of discovering one of the best advertising automation software program for you and your staff. 

Right here’s a recap of my high picks:

  1. HubSpot – Finest for gross sales, customer support, and advertising automation
  2. Constant Contact – Finest for partaking social media and e mail prospects
  3. EngageBay – Finest for enhancing your buyer assist
  4. Sendinblue – Finest for bolstering your ecommerce efforts
  5. Freshworks CRM – Finest for small to midsize companies
  6. Pardot by Salesforce – Finest for B2B firms
  7. ActiveCampaign – Finest for e mail advertising automation
  8. Acoustic – Finest for enterprise multi-channel advertising automation
  9. Act-On – Finest for advertising businesses

What are your favourite advertising automation instruments?

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