How A lot Do Influencers Make in 2022?

Getting paid to publish on social media is nothing to scoff at. However if you wish to reside the great life, you first must ask, how a lot do influencers make?

Are you trying to monetize your social media presence? Or combine influencer advertising into your technique? Then some of the essential first steps is to learn how a lot it’s going to be.

This text sheds gentle on how a lot influencers make. And it exhibits you how you can generate income on platforms like TikTok, Instagram, and Twitter. On the finish, we’ve included influencer-related assets for advertising managers or enterprise house owners.

How do Influencers make money?

Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, merchandising, and direct donation (tipping, subscriptions, etc.).

If you have ever daydreamed about lying on a sunny yacht, peacefully floating over the Mediterranean, and paying for it all with a single social media post, that is how it’s done.

Read on to solve the mystery of how much social media influencers make and how they do it!

Sponsored posts

Sponsored posts are one of the most popular ways for influencers to make money. A sponsored post is when an influencer gets paid to post about a product or service on their page. When an influencer vouches for a brand, their followers are more inclined to trust that brand.

You’ll see the ‘Paid Partnership’ tag below the influencer’s name for sponsored posts on Instagram.

Often, influencers with a larger reach can charge more for sponsored content. What you can make off of sponsored posts typically depends on:

  • your following size
  • the industry you’re in
  • how well you market your services

Here are two general rules to measure your rates:

  • Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate
  • The unspoken industry standard is $100 per 10,000 followers + extras for type of post (x # of posts) + additional factors = total rate

At Hootsuite, we organize influencer types by the following sizes:

  • 1,000–10,000 followers = Nano-influencer
  • 10,000–50,000 followers = Micro-influencer
  • 50,000–500,000 followers = Mid-tier influencer
  • 500,000–1,000,000 followers = Macro-influencer
  • 1,000,000+ followers = Mega-influencers

It’s generally true that influencers with larger followings make more money. But don’t stress if you’re in the nano- or micro-influencer categories.

In fact, many smaller brands are looking to partner with nano- and micro-influencers. On Instagram, there is a clear preference for micro-influencers.

Right here’s how you can make it as a new nano-influencer.

Manufacturers on the lookout for smaller or newer influencers might need a smaller price range. However they’re much less more likely to fear for those who’re partnering with different manufacturers too.

Keep in mind, long-term relationships are sometimes profitable over time, rather more than one-off posts.

In the event you’re smaller, work on constructing your area of interest or specialty. And fostering relationships together with your purchasers.

Model Ambassador

A model ambassador partnership is an settlement between an influencer and an organization. The influencer sometimes agrees to advertise the corporate’s services or products, typically solely. Or usually, be affiliated with the model.

In alternate for his or her endorsement, the corporate supplies the influencer with compensation. This may take the type of money, free merchandise, or different perks.

As an influencer, you may make cash off these partnerships. You’ll be able to cost a per-post price, obtain a share of gross sales, or actually have a wage. The sum of money an influencer could make varies relying on their following and engagement charges.

Affiliate Advertising and marketing

Affiliate internet marketing is a sort of performance-based advertising. A enterprise rewards associates for every buyer introduced by the affiliate’s advertising efforts. On this case, the affiliate is you, the influencer.

You’ll be able to count on to usually make 5-30% commission in affiliate marketing contracts. Typically, larger influencers are on the 8-12% vary.

Have you ever seen influencers who promote a reduction on a services or products with a personalised code or URL? These individuals are probably affiliate entrepreneurs.

They wish to incentivize gross sales and observe prospects, to allow them to receives a commission a certain quantity per sale.

You can also make a major sum of money by way of internet affiliate marketing. How a lot you make will depend upon:

  • the affiliate contract you’ve labored out
  • the variety of followers you may have
  • the variety of manufacturers you’re working with

#greenscreen Fancy assembly you right here @knixwear #periodunderwear

♬ Pennies from Heaven – Louis Prima

Off-site web site promoting

Off-site web site promoting is one other kind of on-line advertising. It entails selling a model or product on a web site or platform that’s not the product’s dwelling web page.

For instance, let’s say I promote buttons and attain out to you, an influencer, to write down a weblog publish reviewing my product. I pay you a predetermined quantity for each lead I get out of your publish.

Many of those techniques can share titles. The above assessment is an instance of off-site promoting, internet affiliate marketing, and a sponsored publish.

Off-site web site promoting can be achieved by way of:

  • banner adverts
  • sponsored posts
  • hyperlinks within the sidebar of a weblog

Influencers can generate income off of one of these promoting by charging for adverts positioned on their web site. Or by incomes a fee on gross sales generated from clicks on the advert.

Some influencers additionally provide consulting providers. These will help manufacturers maximize their attain and effectiveness with off-site web site promoting.


Merchandising is a time period utilized in advertising and retail. It refers back to the vary of actions that promote the sale of merchandise to prospects. Once we discuss influencers merchandising, we’re speaking about influencers producing merchandise for his or her model.

This may be something from Kylie Jenner’s lip kits to a images influencer promoting prints.

Merchandising generally is a very profitable income stream. Particularly for influencers with a devoted following.


Direct donation, tipping, subscriptions

Let’s face it; free stuff is the very best stuff. Subscriptions, ideas, and donations are just some of the methods which you could make a passive earnings.

However what precisely are these items? And the way can an influencer generate income off of them?

Subscriptions are in all probability essentially the most well-known of the three. By subscribing to somebody, you’re primarily paying them a month-to-month price in alternate for entry to their content material.

This may be something. Suppose, unique movies and pictures to behind-the-scenes appears to be like at their life and work. Influencers can incentivize subscriptions by providing reductions or freebies to those that enroll. For instance, they could provide a free month of content material for each six months that you just subscribe.

Patreon is a well-liked subscription-based platform. Influencers can provide tiered ranges to subscribers. Every tier can have completely different, unique, and fascinating content material.

Supply: Patreon

Tipping is much like a subscription in that it’s a approach of displaying help for somebody’s work. Nevertheless, as an alternative of paying a month-to-month price, one merely makes a one-time donation.

Many influencers embrace their PayPal or Venmo tipping data when doing Stay Streams. They may connect it to their bios or web sites and even simply ask in a publish.

Tipping is usually reserved for content material creators who produce high-quality work. So it’s extra like a bonus than a necessity, as you’ll be creating the work regardless. Nonetheless, your followers realize it’s at all times appreciated!


#greenscreen I DO NOT KNOW WHY I WAITED THIS LONG TO ADD VENMO TO MY ACCOUNT. #venmo #tiktok #bio #wtf #bestdecisionever @papaterence

♬ original sound – Ashley

Lastly, we now have donations. These are normally made to a charity or GoFundMe-type campaigns. However followers can even give them on to an influencer.

Donations are fully voluntary, and there’s no expectation of something in return. Many influencers might provide perks like shoutouts or signed merchandise as a thanks.

How a lot do influencers make per publish?

To find out how a lot cash influencers make per publish, you’ve obtained to contemplate a number of issues:

  • What sort of publish or content material is being created?
  • What’s the business common?
  • What sort of attain or follower dimension does the influencer have?
  • Have they got spectacular engagement charges from a earlier marketing campaign they’ll leverage?
  • What does your media kit appear to be?

To attempt to get a gauge by yourself pricing. Have a look at what others in your business and of your dimension are charging for explicit items of content material. In case you have engagement charges and information from profitable previous campaigns, use them!

All of this could affect the quantity you may cost per publish. As a result of there are such a lot of components to contemplate, it may possibly make getting averages tough.

We will probably be referencing the influencer dimension tiers talked about above within the subsequent part. And we will probably be discussing basic averages for potential earnings inside these tiers. So take ’em with a grain of salt.

How a lot do Instagram influencers make?

Instagram advertising has the very best share of influencer advertising {dollars}, in keeping with eMarketer. It’s at present beating out Fb, TikTok, Twitter, and YouTube.

Psst: Right here’s how you can make money off your YouTube channel, your Instagram account, and your TikTok strategy!

According to Statista, the world common minimal worth per publish for an Instagram macro-influencer was $165. The typical most was $1,804.

That being mentioned, there are exceptions to the rule. Celebrities like Cristiano Ronaldo allegedly make 1,000,000 plus per publish. Micro-influencer Obebe claimed $1,000 for one Instagram carousel publish with two pictures.

Needless to say averages are calculated with a variety of knowledge. This contains influencers from all walks of life and industries and with various capabilities.

Normal averages, in keeping with Statista:

  • A nano-influencer could make $195 per publish on Instagram
  • A mid-tier influencer could make $1,221 per publish on Instagram
  • A macro-influencer could make $1,804 per publish on Instagram

In response to, micro-influencers are $208 per publish. In distinction, mega-influencers can count on $1,628 per publish on Instagram.

Instagram influencers are sometimes posting sponsored feed posts or Tales. In addition they go Stay to debate product endorsements.

With the rise of Instagram Purchasing, you’ll additionally see influencers with affiliate hyperlinks or tagged merchandise of their feed.

Instagram’s Reels Bonus program can be a preferred method to monetize your Instagram account. It compensates creators based mostly on video views. Alex Ojeda, for instance, reported incomes $8,500 in a single month.

How a lot do TikTok influencers make?

TikTok influencers will overtake Fb in 2022 and YouTube in 2024 in reputation. So, it could be a good suggestion to start out constructing your following on TikTok now. The app’s solely rising stronger! And which means the reply to ‘how a lot do TikTok influencers make?’ is barely going to get bigger with time.

US influencer marketing spending share, by platform, 2019-2024

Supply: eMarketer

In response to this Statista report and this report:

  • Nano-influencers could make $181 per TikTok video
  • Macro-influencers could make $531 per TikTok video
  • Mega-influencers could make between $1,631 and $4,370 per TikTok video

Influencers on TikTok will typically create sponsored video content material to advertise a model. Manufacturers can host ‘Takeovers’, giving an influencer management of their account for a set period of time. Or, they’ll monetize their very own account with Items.

TikTok Sleepfluencer (sure, that’s a factor!) Jakey Boehm has gamified Livestream Items. He livestreams himself sleeping and has coded a script that reads the chat out loud.

The reside chat sounds set off completely different prompts. The sound of items will activate music, activate machines, or gentle up his room as he sleeps.

Plus, the bigger the reward you purchase, the higher the interruption.

Followers pay massive cash to wake Jakey up, and so they like it. He reported making $34,000 in a single month from TikTok Stay. At 819.9K Followers, Jakey’s a macro-influencer making above-average for his movies. So, after we reply ‘how a lot do influencers make on TikTok’ with averages, hold creators like Jakey in thoughts.


Be part of the reside everyone seems to be speaking about! The ORIGINAL TikTok Interactive Sleep Stream. Management my room

♬ original sound – jakeyboehm – Interactive Sleep

How a lot do influencers make on Twitter?

Twitter seems to be the least profitable platform for influencers. It might have one thing to do with different apps having eCommerce integration. Or it might need one thing to do with engagement ranges.

However, many influencers will provide bundle offers. A sponsored Tweet can be utilized as a bit of content material that sweetens the deal.

Listed here are Twitter influencers’ general earnings per publish in keeping with Statista:

  • Nano-influencer could make $65
  • Micro-influencers and above could make $125

Influencer content material on Twitter will typically be sponsored posts or use brand-specific hashtags. Twitter Takeovers are additionally a possible income stream.

Within the instance beneath, Chrissy Tiegen would possibly simply actually like Previous Dutch Dill Pickle chips. Or, she may very well be a Twitter chip influencer who’s very good at pure model endorsements.

How a lot do Fb influencers make?

Fb could be trending out of favor with a youthful demographic. However Facebook is still a social media giant, the largest by many metrics. Fb influencers are nonetheless pulling in cash from issues like:

  • sponsored posts
  • model ambassador contracts
  • internet affiliate marketing
  • merchandising
  • Stay movies selling services or products

Listed here are Facebook influencers’ general earnings per publish in keeping with Statista:

  • Nano-influencer could make $170 per publish
  • Micro-influencer could make $266 on Fb

rent a social media influencer

In the event you’re a advertising supervisor or enterprise proprietor, influencer advertising is a great tactic. However, there are a whole lot of transferring components to cope with.

It’s worthwhile to discover the correct influencer that matches your model and price range. Plus, you need to understand how they set their rates.

Then, you could work out how they match into your advertising technique. And, in fact, measure your results following your campaign.

Hootsuite’s specialists have provide you with an Influencer marketing guide. And, nice information, it’s designed particularly for folk such as you.

It covers the whole lot, from influencer etiquette to influencer advertising instruments. And it features a listing of potential influencers you may attain out to.

Make influencer advertising simpler with Hootsuite. Schedule posts, analysis and have interaction with influencers in your business, and measure the success of your campaigns. Strive it free in the present day.

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