How one can Use Instagram Reel Insights to Make Higher Reels


Excessive-level Instagram Reel insights are straightforward to seize — anybody can inform what number of views and likes a Reel has simply by taking a look at it of their feed or the Reels tab. However in the event you’re a enterprise utilizing this content material format, you’ll wish to dive deeper into engagement and attain stats to get a full image of how Reels are serving to you develop your Instagram presence.

Maintain studying to seek out out which Instagram Reels metrics actually matter and learn how to successfully measure your success. We’ve additionally put collectively a listing of 4 ideas for utilizing Reels insights to make higher content material.

What is Reels analytics?

Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels.

In-depth analytics can help you make better informed creative decisions and build more engaging content strategies. On a higher level, this can help you get to know your audience better and allocate your time and money to tactics that work for them.

Reels analytics are part of Instagram analytics and must be included in your Instagram reviews in addition to your bigger social media reviews.

(When you need assistance constructing your social media report, check out our free template.)

Reels analytics metrics

When determining whether or not a Reel was profitable or not, it is best to take a look at the next metrics:

Instagram Reels attain metrics

  • Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel not less than as soon as.
  • Performs. That is the variety of instances your Reel has been performed. It may very well be larger than the variety of accounts reached, since some customers might watch your Reel greater than as soon as — which I might assume is the case for this Reel of three cows smooching a pet:

Instagram Reels engagement metrics

  • Likes. This metric tells you what number of customers favored your Reel.
  • Feedback. The variety of feedback on a person Reel.
  • Saves. The variety of instances your Reel was bookmarked.
  • Shares. The variety of instances Instagram customers shared your Reel to their story or despatched it to a different person.

How one can view Reels Insights in Hootsuite

With Hootsuite, you may observe the success of your Reels alongside all of your different social media content material (from Instagram, TikTok, Fb, LinkedIn, Twitter, YouTube and Pinterest) and simply generate complete reviews, saving your self the headache of clicking via numerous tabs to gather your stats.

To see how your Reels content material is performing, head to Analytics within the Hootsuite dashboard. There, you’ll discover detailed efficiency statistics, together with:

  • Attain
  • Performs
  • Likes
  • Feedback
  • Shares
  • Saves
  • Engagement price

Engagement reviews for all of your related Instagram accounts now think about Reels information.

Try it free for 30 days. You can cancel anytime. 

How one can view Reels Insights within the Instagram app

To test your Instagram Reels insights, go to your profile web page within the cell app, then faucet the Insights button beneath your bio.

Notice that Insights are solely obtainable for skilled accounts. However don’t fear! You possibly can change to a Creator or Business account in your settings — it solely takes a minute, and even model new accounts with small followings can do it.

Then, head to Accounts Reached within the Overview part. Reels analytics are included within the Attain breakdown. In line with Instagram, that is meant to offer Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.

Two phone screens with Instagram Insights graphs illustrating an account's reach

Supply: Instagram

To view insights particular to Reels solely, scroll all the way down to Reels within the Insights overview display and faucet the proper arrow subsequent to your variety of Reels. Right here, you may see your entire Reels efficiency metrics in a single place.

To test in on the efficiency of a particular Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

phone screen with individual instagram reel performance stats

Supply: Instagram

How one can use Instagram Reels analytics to make higher Reels

Now that you recognize the place to seek out your Reels analytics and why it is best to observe Reels efficiency, it’s time to place all these findings to work.

Listed here are 4 ideas for utilizing Reels analytics to make higher content material:

1. Check completely different Reel kinds

To make good Reels, you could… watch a variety of Reels. With out a really feel for what’s trending, you should have bother discovering a method that works on your model.

However what if what you like doesn’t essentially resonate together with your viewers?

The important thing to discovering the most effective visible kinds, filters, results and developments on your model is testing. And now that you’ve entry to Reels Insights, you may drive extra insights out of your assessments.

Earlier than, you could possibly solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t at all times a great factor — a few of them could be damaging. Take the feedback from an enormous grocery chain’s kitchen hack Reel for instance:

Instagram Reel comment section

With the 2 new engagement metrics, you should have a greater understanding of what number of customers really liked your content material (sufficient to put it aside for later or share with pals). If you publish a Reel that will get a variety of likes, feedback, saves and shares, you’ll know that one thing is working!

2. Check completely different Reel lengths

Instagram at present lets all customers create Reels as much as 90 seconds lengthy.

However you don’t at all times want to make use of up that entire time. Generally, shorter content material may be extra participating. Just like testing completely different developments and results, you would possibly wish to check completely different Reel lengths to see what your viewers responds to finest.

Learn our guide to finding the right Reels length.

3. Check completely different audio choices

Instagram presents many alternative choices for including audio to Reels. You possibly can:

  • Use the unique audio out of your video clip
  • Add voiceover to your video
  • Use a text-to-speech generator
  • Use a saved audio observe — a music or a viral snippet, like within the instance beneath from McDonald’s:

With entry to Reels Insights, you may check out completely different choices and see if a few of them are inclined to work higher than others.

Accessibility tip: No matter your alternative, be certain that so as to add captions to your Reels so that everybody can get pleasure from them!

4. Submit on the proper time

This can be a massive one. Enhanced Reels analytics may also help you pin down the most effective day of the week and time of day to publish your Reels for max attain and engagement.

The thought is straightforward — check completely different posting instances and watch your outcomes intently to seek out out what time works finest for you and your viewers. That means, you’ll by no means “waste” an ideal Reel by posting it when your viewers shouldn’t be on-line!

… or make your life simpler with Hootsuite’s finest time to publish suggestions. When scheduling a Reel via Hootsuite, one can find customized suggestions (primarily based in your previous efficiency) proper within the Composer:

Recommended times to schedule a Reel in Hootsuite Composer

Try it free for 30 days. You can cancel anytime. 

(Take a look at our post about the best times to publish on Instagram to set all of your Instagram content material up for fulfillment.)

Why is monitoring Reels analytics necessary?

As with all social media analytics, monitoring the efficiency of your Reels may also help you study out of your wins, determine alternatives and enhance your efficiency over time.

Reels analytics may also help you perceive:

  • What your viewers likes and dislikes
  • When it is best to publish your Reels for finest attain and engagement
  • Which calls to motion resonate together with your viewers
  • Which AR filters, results and music tracks are doing it for you

Carefully monitoring Reels Insights will even enable you acknowledge patterns and see if spikes in Reel efficiency can have an effect on your general Instagram engagement.

(In case you missed it, some entrepreneurs consider that Instagram rewards accounts that actively publish Reels with larger general visibility. Our team ran an experiment to find out if that’s true.)

Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go stay whilst you’re OOO, publish at the very best time (even in the event you’re quick asleep), and monitor your attain, likes, shares, and extra.

Start your free 30-day trial

Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.





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