How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

There was a time, many, a few years in the past, when individuals obtained their info from flipping by way of printed papers, generally referred to as books, and so they’d mark their spot with one thing referred to as a “bookmark”…

No, however significantly — within the age of the web, it’s powerful to maintain observe of all of your social media posts, home windows, tabs and apps, and more durable nonetheless to recollect the place you left that article you have been saving for later. And readers of your web site possible have the identical downside. That’s the place social bookmarking is available in.

What is social bookmarking?

Social bookmarking is a way for users to search, manage, organize, and share web pages. Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends.

Unlike your browser bookmarks, social bookmarks aren’t limited to one place. Social bookmarking sites are web-based tools, which means the content you save can be accessed from any device.

How does social bookmarking work?

Your browser has a built-in bookmarking feature, but that’s limited to your specific browser. As you might’ve guessed, social bookmarking’s difference lies in the word “social.” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups.

In fact, social bookmarking websites almost function like enclosed, highly curated search engines. Even better, they have (generally constructive) comment sections and voting functions, meaning users work together to ensure content is relevant, specific and of the best quality.

You’re possible already utilizing social bookmarking websites like Pinterest as highly effective engines like google.

Advantages of social bookmarking

Social bookmarking is an effective way for web customers, generally, to save lots of and share essential info. Realizing find out how to use these websites is a talent that each social media supervisor ought to have of their arsenal.

Listed here are simply a number of the advantages of social bookmarking:

Establish trending subjects

Whereas conventional engines like google and development stories are useful in the long run, they aren’t all the time the quickest at figuring out traits as they’re occurring.

With social bookmarking, you may establish trending subjects as they unfold primarily based on the behaviors and selections of the individuals you comply with. Construct sufficient of a following, and also you would possibly even have the ability to affect the traits, too.

digg trending topics

Trending subjects on Digg.

Rank your content material

Social bookmarking websites sniff out spam a mile away, however in case you use them extra organically, you may nonetheless take part in finest backlinking practices that may assist rank your content material increased in engines like google total.

Normally, backlinks (the variety of hyperlinks pointing to a particular net deal with) are the primary issue that influences your rank on engines like google. Google interprets every hyperlink to your article as a vote of confidence, so the extra hyperlinks you earn, the upper you rank.

When you share hyperlinks to your content material when acceptable, you should use social bookmarking websites to earn extra natural backlinks to your content material. However watch out! When you act like a spammer, you’ll be handled like one. So long as you’re chill about it, link-building is a good instrument to spherical out your SEO strategy.

Construct crew cohesion

As a result of you may bookmark hyperlinks after which share them with others, you should use social bookmarking to develop strong packages in your crew.

Whether or not it’s a sequence of social media pointers, a batch of examples for copywriting initiatives, an inventory of inspirational advert campaigns or, actually, another assortment of content material, you may curate it and share it internally along with your model. A instrument like Hootsuite Amplify is ideal for this function because it permits you to distribute precious content material to your primary advocates — your workers.

Community with like-minded people

It’s not nearly constructing your model by way of web optimization. Social bookmarking additionally gives invaluable entry to different customers from world wide who’ve an analogous curiosity in your specific area of interest.

That’s as a result of there’s networking constructed proper into the platform — with out being obnoxious, you may remark, focus on or perhaps even debate with different customers inside your specific area of interest. The obvious instance could be utilizing a biking subreddit to advertise your bike store — simply by displaying up, providing precious insights and having the identify of your store in your profile. Use the instrument accurately, and also you’ll have the ability to increase your group with ease.

The highest 7 social bookmarking websites

There are actually tons of of social bookmarking websites to select from, and a few of them are ones you is perhaps utilizing already.

Right here’s an inventory of some of our favourite widespread social bookmarking websites.

1. Digg

Free to make use of

Digg launched in its present type in 2012, and is a long-running information aggregator that many consider was the inspiration for Reddit. The location is generally used to share articles about science, know-how and present occasions.

digg popular webpage

Along with curating prime trending tales, Digg additionally permits customers to publish their very own articles on the platform.

2. Combine

Free to make use of

Owned by eBay and previously referred to as StumbleUpon, Mix is a strong social bookmarking instrument (obtainable on desktop or in app type) that permits customers to save lots of content material primarily based on their pursuits, thus curating highly-tailored content material experiences.

mix expand your mind

It’s not simply private, both — mates or collaborators can comply with your Combine profile and see the articles you’ve curated. This can be a nice strategy to construct affect and showcase related hyperlinks out of your group.

3. Hootsuite Streams

Accessible with a Hootsuite plan

We’d be failing you if we didn’t let you already know about our personal easy-to-use aggregation instrument. Hootsuite Streams permits you to comply with as much as 10 sources without delay. It’s a easy platform to maintain observe of a number of info sources, curate content material and share it along with your crew.

Try Hootsuite for free. You can cancel anytime.


Free to make use of, paid improve obtainable

Having existed since 2007, is without doubt one of the veterans within the social bookmarking area. The corporate permits customers to create “journals” the place they bookmark articles throughout numerous subjects, that are then aggregated throughout blogs.

scoop it

There’s additionally non-public sharing for bookmarks or the flexibility to share them on social media. Free accounts are allowed as much as two subjects, whereas there’s a strong enterprise platform for professionals who improve.

5. Pinterest

Free to make use of

If Pinterest isn’t already a part of your social media advertising and marketing plan, it absolutely needs to be. And a significant motive for that’s its energy as a social bookmarking web site.

pinterest bedroom makeover inspiration new home new space

The app encourages social bookmarking by permitting customers to pin gadgets to boards. In actual fact, that’s actually its major characteristic.

Plus, in case you’re a retailer, you may go a step additional and sell directly through pins, thus making it even simpler to promote on-line.

6. Slashdot

Free to make use of

One of many longest-running websites on the record, Slashdot was first launched in 1997 and billed as a spot to search out “information for nerds.” It has since developed, although the location remains to be primarily centered on science, tech and politics.


Articles are organized with tags and shared throughout the location. They’ve been a significant participant within the social bookmarking area for many years.

7. Reddit

Free to make use of

After all, there could be no article about social bookmarking with out mentioning the large canine within the aggregation area. Reddit is, effectively, slightly little bit of the whole lot — and it’s additionally one of many prime most visited web sites on earth.

reddit homepage

However in case you’re utilizing Reddit in your social advertising and marketing plan, be very cautious. The self-moderated web site seems to be down on an excessive amount of self-promo, and you possibly can be hit with a shadowban in case you’re not cautious.

Be sure you really use Reddit like a Redditor: Touch upon posts and subjects that you’ve got information on, and solely level to your product when it’s related.

Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra — all from a single dashboard. Attempt it free in the present day.

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