How Social Platforms are Celebrating Tremendous Bowl LVI

In preparation for Super Bowl LVI, which is being performed this Sunday, the entire main social platforms are rolling out new instruments and insights to assist each followers and types interact with the occasion.

The Tremendous Bowl has turn out to be a serious focus for manufacturers on social, with trending tie-ins offering the chance to achieve giant, engaged audiences. Whereas for customers, persons are at all times in search of methods to participate within the occasion, even once they cannot bodily be current – which has been very true during the last couple of years amid various COVID-19 restrictions.

This is a take a look at what every platform has in place for Tremendous Bowl LVI, and how one can take part by way of your platform of selection.


Meta’s predominant Tremendous Bowl focus this yr will likely be themed digital clothes for its just lately updated 3D avatars, which might now be used throughout Fb, Messenger and Instagram Tales.

After dressing up your avatar for the event, you’ll be able to then share pictures of your digital caricature by way of varied stickers and animated purposes throughout Meta’s apps, with the brand new, interoperable avatars higher enabling you to create a singular digital id for varied makes use of.

On this method, the Tremendous Bowl serves as a showcase for these new avatar instruments, which Meta’s seeking to develop as a brand new method for customers to precise themselves, each now, and within the subsequent section of digital connection. If Meta can embed its 3D avatars as key representations of individuals within the digital house, that might assist it higher hyperlink customers into its next-level experiences, and hold them aligned to its platforms for that course of.

And for an additional metaverse-aligned kick, Meta may also host a free concert by the Foo Fighters instantly after the massive recreation, which will likely be streamed on Fb and Instagram, whereas it should even be broadcast in Horizon Venues in VR, a type of preview of the following stage of digital live performance experiences.


As is par for the course for many main occasions, Twitter has applied hashflags – or emoji linked to hashtags – for the 2 groups, in addition to for #SBLVI.

Twitter’s additionally sharing chosen Tremendous Bowl tweets from customers direct to the rooftop LED screen on SoFi Stadium.

And lastly, Twitter may also as soon as once more be working its ‘Brand Bowl’ event, which awards probably the most talked about Tremendous Bowl model campaigns, in a variety of classes, based mostly on tweet exercise.

Twitter Brand Bowl 2022

That may present some fascinating perception into what’s engaged on Twitter, and the way manufacturers need to faucet into real-time focus and engagement on the platform.


Snapchat’s seeking to assist its customers interact with the occasion by internet hosting three distinctive Uncover exhibits from the NFL within the lead-up to the sport, whereas it’s additionally including ‘Nationwide World Lens’ impressed by the NFL’s Nationwide TV spot that can play at halftime.

Customers of the NFL One Cross app, in the meantime, may also be capable of unlock a particular AR expertise.

AR has turn out to be a key celebratory part in Snap, with customers participating with sponsored AR Lenses over the past Tremendous Bowl and lead-up over 200 million occasions.

Snapchat’s staff may also be monitoring the Snap Map Tales round SoFi Stadium, and making a particular Tremendous Bowl Story to assist folks expertise close-up views of the sights and sounds on the bottom on the occasion.


As we reported recently, YouTube is as soon as once more internet hosting its annual AdBlitz showcase, the place folks can view the Tremendous Bowl campaigns earlier than, throughout and after the occasion.

YouTube AdBlitz

That may be an ideal useful resource for researching the most recent promotional approaches from huge manufacturers – and with Tremendous Bowl advert slots going for round $6.5 million per 30-seconds, you’ll be able to wager that there’ll be some huge, spectacular campaigns linking into the sport.

Mother or father firm Google has additionally supplied its obligatory trend maps, with this yr’s analysis highlighting probably the most search wing flavors:

Google Search trends - Super Bowl LVI

And most search groups, based mostly on Google search exercise:

Google Search Trends - Super Bowl LVI


TikTok will as soon as once more be internet hosting its Tremendous Bowl Tailgate occasion, this time headlined by The Chainsmokers.

TikTok may also be a big focus for many brands this year, which can doubtless see the platform awash with tie-in campaigns and clips as the sport will get underway.

As traditional, there’s a variety of choices for followers to interact with the occasion – although it does look like the Tremendous Bowl has gotten rather less focus from the platforms than it has previously. Which is stunning, on condition that consumer engagement ramps up considerably across the Tremendous Bowl – however then once more, every platform has its personal focus venture, and with manufacturers additionally seeking to leverage social apps with their Tremendous Bowl campaigns, you’ll be able to wager that there’ll be quite a lot of chatter and interplay in every.

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