How To Drive Visitors Utilizing a Hyperlink in Bio [Instagram + TikTok]

Even if you happen to’ve solely seen just a few posts on Instagram or TikTok, you’ll have doubtless encountered the phrase ‘hyperlink in bio.’ It pops up in every single place, out of your favourite model’s product posts to the newest snap from that #CottageCore account you comply with.

However what does ‘hyperlink in bio’ truly imply? Why are individuals at all times utilizing it? And do you have to get in on the motion too? Let’s discover out!

What does “link in bio” mean?

“Link in bio” refers to the URL in the bio section of most social media profiles. Creators on Instagram and TikTok use the phrase in posts to tell their audience they can find more information by clicking the URL in their bio.

Most creators use their Instagram and TikTok bio link to send viewers to one of six things:

  • Their website
  • Their other social media profiles
  • A blog
  • A product page
  • An online shop

… or all of the above (more on this later).

Anyone can add a link to their bio on Instagram, and any Business account holder can add one to their TikTok. Once there, creators draw attention to the link by mentioning it in the content they post.

Some rumors declare that saying “hyperlink in bio” in your Instagram posts reduces attain and engagement, so we ran an experiment to check the idea. Spoiler: saying “hyperlink in bio” truly elevated our engagement and attain, however you may watch this video to see the main points:

Utilizing a hyperlink in bio is without doubt one of the best methods Instagram and TikTok creators can ship individuals off-platform. (Hyperlinks in Instagram Tales was restricted to accounts with greater than 10,000 followers, however now, they’re available to anyone.)

The place is the Instagram hyperlink in bio?

On Instagram, you’ll discover the ‘hyperlink in bio’ within the quick description on the very prime of a person’s profile. It sits beneath different necessary info just like the variety of posts and follower depend.

The Instagram hyperlink in bio isn’t restricted to enterprise accounts, both. So even if you happen to solely have a private account, you’ll have the ability to add a hyperlink to your Instagram profile.

Enterprise North, a corporation that promotes tourism in north Scotland, makes use of its hyperlink in bio to direct its viewers to its web site.

venture north link in Instagram bio

The place is the TikTok hyperlink in bio?

The TikTok bio hyperlink is on the very prime of a creator’s profile web page, similar to the Instagram hyperlink in bio.

the Rock TikTok link in bio

The best way to put a hyperlink in your Instagram bio

Questioning the right way to add a hyperlink to your Instagram bio? It’s a easy course of — simply three quick steps.

1. Click on Edit profile on the prime of your profile web page

edit profile on Instagram

2. Enter your goal URL (the hyperlink you wish to promote) within the Web site subject

enter target URL in Website box

3. Click on Submit on the backside of the web page

And, similar to that, you’ve added a hyperlink to your Instagram bio.

Fast tip! If you happen to don’t see the hyperlink if you navigate again to your profile, you most likely forgot to hit the Submit button earlier than navigating away from the web page.

The best way to put a hyperlink in your TikTok bio

The method is comparable on TikTok. Nevertheless, at the moment, most customers want a Enterprise account so as to add a hyperlink to their bio.

You probably have a Creator account on TikTok and don’t have entry to the hyperlink in bio function, you first want to change to a Enterprise account. Take a look at our TikTok for Business information for step-by-step directions, then come again right here!

When you’ve switched to a Enterprise account, you’re prepared so as to add a clickable hyperlink to your TikTok bio.

1. Click on Edit profile

edit profile on TikTok

2. Click on Add your web site

add your website

3. Enter the URL you wish to function in your profile

enter URL under website

4. Click on Save

Congratulations — you now have a hyperlink in your TikTok bio!

link in bio on TikTok profile

The best way to add a number of hyperlinks to your hyperlink in bio

The issue with the bio hyperlink function on each Instagram and TikTok is that you may solely have a single hyperlink. You’ll be able to’t put up hyperlinks wherever else on these platforms, so you must get artful to optimize your one alternative.

For many creators, meaning turning one hyperlink into a number of hyperlinks utilizing a touchdown web page.

A touchdown web page can include all the hyperlinks you wish to showcase. You simply must hyperlink to that touchdown web page in your Instagram or TikTok bio.

The Tree Council landing page with multiple links

Sound difficult? It’s actually not! Loads of instruments may also help you create a multi-link touchdown web page.

Hyperlink in bio instruments

Create a hyperlink in bio touchdown web page with Linktree

Linktree is a free instrument that permits you to create a easy multi-link touchdown web page from fundamental templates. It’s pretty easy to set up.

Lisa Cutliffe

@edulis multi-link landing page

With the free model, you’ll get templates with some customization choices and entry to a easy statistics interface so you may see how your web page is performing.

If you happen to pay $6 per thirty days to go Professional, you’ll have the ability to entry extra highly effective customization instruments. For instance, professional accounts can take away Linktree’s brand from their touchdown web page and entry higher analytics and customization choices, like Linktree’s social media retargeting function.

Create a one-click bio with Hootsuite

If you happen to use Hootsuite to handle your social media, you may create a hyperlink tree out of your dashboard utilizing

With, you may create easy hyperlink in bio touchdown pages with text-filled buttons like these provided by Linktree. However you can too add social media hyperlinks and a picture gallery.

You should use the pictures function to recreate posts out of your Instagram or TikTok account in However, not like your posts in-platform, these photos can embody clickable hyperlinks.

oneclick-bio images of sporty shoes

This easy instrument lets anybody navigating to your touchdown web page out of your Instagram or TikTok bio entry a clickable model of the put up they had been curious about.

Learn the way to create a touchdown web page here.

Create a touchdown web page with Unbounce

If you happen to’ve received a bit extra time in your palms and like a customizable hyperlink within the bio touchdown web page, you may create one utilizing a touchdown web page builder like Unbounce.

With Unbounce, you may create a totally branded touchdown web page that completely enhances your Instagram or TikTok profile. Use a easy drag-and-drop builder or super-smart AI to get the job finished.

5 hyperlink in bio tricks to drive extra visitors to your web site

Spotlight your most necessary hyperlinks

The very last thing you need is to distract individuals from what’s necessary. So resist the urge to incorporate each hyperlink below the solar in your touchdown web page.

Good issues to spotlight in your hyperlink in bio touchdown web page embody:

  • Your web site residence web page
  • Your newest or hottest piece of content material
  • Details about a sale, promotion or giveaway
  • Hyperlinks to your different social media accounts
  • Your on-line storefront or prime product web page
  • Your best-performing lead magnet

Match your hyperlinks to your objectives

The hyperlinks you select to incorporate in your hyperlink in bio touchdown web page will rely upon what you need that web page to attain.

If you wish to construct your e-mail listing, you would possibly skip the opposite social media account hyperlinks however put your lead magnet and listing enroll entrance and heart.

However if you happen to’re on Instagram or TikTok to drive gross sales, you’ll wish to focus consideration in your on-line storefront and newest sale or giveaway.

Provide worth, not the arduous promote

If somebody has clicked your hyperlink in bio on Instagram or TikTok, they’re searching for particular content material. Make sure that your touchdown web page meets their expectations as a substitute of hitting them with the arduous promote.

As a substitute, give attention to providing worth. For instance, you can:

  • Provide unique offers or reductions for individuals who purchase by way of your touchdown web page
  • Hyperlink to your most-read or most helpful piece of content material
  • Embrace a useful introduction to you or your model

Hodmedod landing page

Maintain your hyperlink in bio hyperlink quick

Each Instagram and TikTok show your full URL in your bio. So that you need it to be one thing quick and highly effective.

Some hyperlink in bio instruments help you customise your URL. If you are able to do it, you need to!

You should use this area to say your model title and embody a name to motion. For instance:

Hodmedod customized link in bio

Custom-made hyperlinks are impactful, straightforward to recollect and extra prone to encourage clicks. Plus, they usually look lots much less spammy.

And don’t fear in case your instrument can’t routinely create a brief URL. You should use a URL shortening tool like, accessible from the Hootsuite dashboard, to create ultra-snappy hyperlinks.

Use emojis to spotlight your ‘hyperlink in bio’ name out

After you have an excellent smooth hyperlink in bio touchdown web page, you’ll wish to attempt further arduous to drive visitors to your profile. One option to do it’s to make use of emojis to attract consideration to your hyperlink in bio CTA.

You don’t need to overdo it, although. You’ll be able to spotlight your CTA with just a few well-placed emojis.

well placed emojis


Drive visitors to your web site from Instagram and TikTok utilizing Hootsuite. From a single dashboard, you may handle your whole social profiles, schedule and publish posts, interact your followers, monitor related conversations, analyze outcomes, handle your adverts, and far more.

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