How To Run a Nice Twitter Contest [Ideas + Examples]

Twitter contests and giveaways are a enjoyable and simple strategy to drive engagement. They’re fast to arrange, easy to run, and can assist you collect helpful details about your viewers.

Better of all, operating a Twitter contest doesn’t need to be sophisticated or time-consuming. In actual fact, the less complicated, the higher!

Preserve studying for a simple information to operating contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You can use Twitter contests or giveaways to achieve a variety of different goals. Before you get started, think about what you want to accomplish with your contest.

For example, your goals could include the following:

Growing your follower base

Twitter giveaways can help boost your follower count. If your goal is to grow your audience, include a “tag a friend” or “retweet” component in your contest. Before launching, decide how many new followers you’re hoping to gain. (Remember, your goals should always be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are an effective way to construct model consciousness. As of mid-2022, Twitter has 206 million daily active users worldwide. Meaning your contest has the chance to achieve an enormous variety of customers. If you wish to construct buzz, embody a transparent and simple model message.

Selling a brand new product

Use a Twitter contest or giveaway to construct hype across the launch of a brand new product. Any such contest depends closely on imagery, so hold this in thoughts, as it could incur a price. Be sure you have nice photographs of your product or giveaway bundle so your social posts pop.

arrange a Twitter contest

Establishing a Twitter contest or giveaway is straightforward. It simply requires a little bit of planning in your half.

1. Set an goal in your Twitter contest

Begin by defining a transparent objective in your Twitter contest. Embrace measurable targets equivalent to elevated follower depend or impressions. It will enable you to gauge your success after the competition closes. Stable numbers can assist you resolve whether or not to run contests once more sooner or later.

2. Plan your contest

Type out the logistics in your contest, together with:

  • What kind of contest or giveaway is it?
  • When will your contest or giveaway begin?
  • How lengthy will it run?
  • What’s the deadline? Be particular right here to keep away from disappointment, ex. September thirtieth, 2022, at 11:59 PM ET

3. Choose a prize

Subsequent, choose a prize in your contest or giveaway. This can be a digital prize or a bodily merchandise that have to be shipped or picked up by the winner.

Digital prize concepts:

  • Credit score in your on-line store
  • Digital tickets to an unique occasion or particular efficiency
  • Digital experiences equivalent to Zoom meet-and-greets

Bodily prize concepts:

  • Finest-selling merchandise in an unique colorway
  • Particular prize pack or bundle
  • In-person experiences equivalent to a celebration for the winner and a bunch of associates

In case your prize contains an merchandise or giveaway bundle, be certain to indicate off your prize with an attention-grabbing publish. It will encourage customers to share your posts and assist your contest acquire traction on-line.

4. Develop your contest pointers

What would you like customers to do with the intention to win? Perhaps they’ll have to comply with your account, retweet your publish, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t overlook to evaluation Twitter’s guidelines for promotions earlier than launching your contest. We suggest setting clear Twitter contest guidelines to discourage spam. These embody barring customers from making a number of entries in a single day or coming into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Control entries, too. Interact with customers who’ve entered by liking their posts or responding to their questions.

Select a singular hashtag so that you’re not sifting by means of unrelated tweets to search out contest entries. Strive one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is lively on one other platform, strive cross-promoting your contest. Strive posting a direct hyperlink in your Instagram Tales to deliver a few of these followers over to Twitter.

6. Monitor your contest entries with a social media administration software

A strong software can assist you observe contest entries and monitor engagement in real-time.

Hootsuite Streams is a good software to trace the exercise in your social channels. You possibly can keep watch over publish engagement, conversations, mentions, key phrases, and hashtags – multi function place!

7. Decide a winner and ship the prize

Choosing a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They will additionally be certain that your winner has glad all the competition necessities. (Preserve scrolling for extra on these instruments)

8. Assessment your contest

After your contest closes, evaluation your unique targets. Was your contest successful? Did you improve your follower depend or increase your model impressions?

An analytics platform like Hootsuite can assist you evaluation the numbers. You possibly can even create customized studies to indicate the affect in your model and backside line. This information can assist you design your subsequent profitable Twitter contest or giveaway.

9 straightforward Twitter contest concepts

Undecided construction your Twitter contest? We’ve outlined 9 various kinds of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices beneath or combine and match to create your personal distinctive promotion.

Retweet to enter

Asking customers to retweet your publish to enter is the simplest strategy to run a Twitter giveaway. It requires little or no effort on the person’s half, so that they’re extra prone to hit the retweet button. In case your objective is to construct model consciousness, this contest choice is for you.

Like, comply with, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. Nevertheless it delivers a greater payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to comply with to enter is a surefire strategy to improve your follower depend.

Reply to win

Enhance model consciousness and increase engagement with a reply-to-win Twitter contest. Asking customers to answer can assist increase your publish within the algorithm rankings, so get inventive! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you need to win….”

Tag a pal to enter

If you wish to improve your follower depend, embody “comply with and tag a pal” in your contest necessities. Tags let you attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Companion with a model or influencer

Attain a brand new viewers by becoming a member of forces with one other model or a social media influencer. Decide a contest kind that addresses your mutual targets, and ask customers to comply with each accounts to be eligible to win.

Use a hashtag to enter

Don’t overlook to create a singular hashtag in your Twitter contest. Nobody desires to spend hours sifting by means of unrelated tweets to search out contest entries. Hashtag contests are an effective way to extend model consciousness.

Share a photograph to enter

A photograph contest makes it straightforward to assemble user-generated content (UGC). UGC is unique, brand-specific content material created by prospects. UGC might be photographs or photos, movies, evaluations, testimonials, and extra.

Interact on one other platform to enter

If you wish to construct your following on one other platform, strive operating a Twitter contest that drives visitors elsewhere. For instance, you’ll be able to ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix parts to create a singular promotion

Right here’s an important contest instance that mixes a number of Twitter contest varieties to create a singular promotion with a social twist.

The Late Show with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get folks registered to vote. Their marketing campaign incorporates the next parts:

  • A singular hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/movie star partnership with Stephen Colbert
  • Partaking elsewhere to enter by directing visitors to

choose a Twitter winner

Choosing a Twitter giveaway winner can appear intimidating. What in case your contest receives hundreds of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites can assist you choose winners from retweets, likes, or your present Twitter following.

Irrespective of which on-line software you select, evaluation their choice insurance policies rigorously. Some instruments can solely choose a winner from the latest 100 retweets, which can not embody all contest individuals. Search for a software that can choose from all of your contest entries, not simply the latest ones.

Don’t overlook about Twitter’s pointers for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from operating into any points, evaluation Twitter’s Guidelines for Promotions first.

Twitter’s pointers are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t overlook that Twitter’s guidelines relating to security, privateness, and authenticity apply always.

Be sure that to cowl your bases in terms of native and federal legal guidelines. As an example, giveaways that embody alcohol have to be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, perform some research to make it possible for your contest isn’t violating any legal guidelines.

Save time by utilizing Hootsuite to handle your Twitter presence alongside your different social channels. You possibly can run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Strive it free of charge in the present day.

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