How you can Set Up a TikTok Store to Promote Your Merchandise

Earlier than August 2021, TikTok buying occurred organically. Creators referred merchandise on their feed, and viewers went and cleaned out eCommerce websites and native shops.

Now, TikTok’s made it official with Shopify with the announcement of TikTok Procuring. The long-awaited social commerce expertise brings in-app buying and streamlined product discovery to the platform. You possibly can store on TikTok with out leaving the app.

What is a TikTok shop?

A TikTok Shop is a shopping feature accessible directly on the TikTok platform. It lets merchants, brands, and creators display and sell products directly on TikTok. Sellers and creators can sell products through in-feed videos, LIVEs, and the product showcase tab.

Who can use TikTok Shopping?

You can use TikTok shopping if you fall into one of these four categories:

    1. Sellers
    2. Creators
    3. Partners
    4. Affiliates

If you are a Seller, you must be located in the UK, Chinese mainland, Hong Kong, or Indonesia. You must also be able to prove it with a phone number from that region, a certificate of incorporation for your business, and identification.

If you are a Creator, your account must be in good standing. Plus, you have to:

  • Have 1,000+ followers
  • Have 50+ video views in the last 28 days
  • Be 18 years old
  • Have posted a video on TikTok in the past 28 days

If you tick all of those boxes, you can apply through the TikTok Shop Creator Application.

Supply: TikTok

If you’re a Companion, you have to have a registered enterprise within the following international locations:

  • China
  • Indonesia
  • Italy
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Turkey
  • UK
  • Vietnam

If you’re an Affiliate, you have to be registered as a TikTok Store vendor from:

  • United Kingdom
  • Chinese language mainland and the Hong Kong SAR Vendor (cross-border solely)
  • Indonesia
  • Malaysia
  • Thailand
  • Vietnam
  • Philippines or
  • Singapore

How you can arrange a TikTok store

If you happen to’re considering of organising your individual TikTok Outlets, you’re most likely a Vendor. Sellers can head to the TikTok Seller Center to enroll.

Add your entire essential paperwork, add your merchandise, then hyperlink your checking account! Congratulations, you’re formally a TikTok service provider.

start your business and verify your documents to set up TikTok shop

Supply: TikTok

From right here, you’ll be able to proceed so as to add new merchandise to your TikTok Store within the Vendor Heart. You’ll be capable of handle your store, stock, orders, promotions, creator partnerships, and customer support, all within the Vendor Heart.

What is TikTok live shopping?

TikTok live shopping is when merchants or creators broadcast a live stream with the intent of showcasing and selling products. Viewers can tune in, throw items into their TikTok shopping cart, and buy products without leaving the app.

Tips for increasing sales with your TikTok shop

TikTok shopping is a bit like Instagram shopping or buying on different social platforms. First issues first, if you happen to’re not sure, discover out how to sell your wares on TikTok like a pro. Then, create a plan to greatest promote your merchandise with the next suggestions in thoughts.

1. Optimize your product catalog for TikTok

Your TikTok storefront is the buying tab in your account. You’ll need to optimize it to draw prospects. No person likes a messy retailer; the identical goes on your product catalog.

Concentrate on high quality and magnificence if you add your product pictures. You’ll need them to look interesting to shoppers — you eat along with your eyes first, proper? Make your product images simply recognizable as your model by staying in step with the remainder of your TikTok aesthetic.

Kylie Cosmetics TikTok page

Supply: Kylie Cosmetics on TikTok

Your product titles ought to be beneath 34 characters which is the truncation restrict. And, you’ll need to embody primary details about the product. Your description could be longer; right here, you’ll be able to have all the small print you overlooked of the title. Notice: hyperlinks in product descriptions on TikTok aren’t clickable.

2. Inform your viewers about your TikTok store

As quickly as you get entry to your TikTok Store, inform everybody. Create just a few TikToks displaying your viewers the place your buying tab is and tips on how to purchase your merchandise.

3. Promote your merchandise

As soon as your store is about up, and folk learn about your merchandise, begin selling them! Point out them in your posts, function them in your stay streams, and add new product shout-outs to your bio.

If you wish to be sure individuals are taking discover of your merchandise, then don’t be afraid to get inventive along with your promotions. There’s no want for tedious plugs or boring product descriptions — point out what’s out there and supply some humor as nicely! You possibly can take a web page out of Glossier’s guide and movie a painfully humorous infomercial:


Somebody give our LA Editors an Emmy. This infomercial is pure gold! @Dallas Perry @Alexandra #Glossier

♬ original sound – Glossier

4. Companion with influencers

TikTok is extra than simply one other social media platform — it’s been dubbed a cultural phenomenon.

If you happen to’re not nicely versed in its distinctive developments, subcultures, and inside jokes, you is likely to be higher off handing inventive route over to somebody who lives and breathes the platform. Particularly if you’re selling a product and stakes are excessive (a.okay.a. you’ll be able to both make some huge cash or have your content material get misplaced within the TikTok algorithm).

While you discover the proper influencer on your model, it may be a game-changer. Companion with TikTok creators who actually really feel what you’re promoting. Giving them inventive freedom to specific themselves in their very own means is what number of manufacturers interact new audiences and promote out merchandise.

We’re fairly positive this wouldn’t have been Nationwide Geographic’s inventive route. However, Ben Kielesinski’s personal spin on the video beneath simply goes to point out that inventive freedom for influencers works.


If you wish to study Bats, Bears, or The Brazilian Rainforest I GOT YOU. @Nationwide Geographic #vancouver #readingrainbow

♬ Wes Anderson-esque Cute Acoustic – Kenji Ueda

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for one of the best occasions, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free as we speak.

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