Ideas + Examples for Your Subsequent Occasion

Twitter could be a highly effective device for selling occasions. However most promotions solely cowl the build-up to an occasion. Whenever you reside tweet an occasion, you possibly can entice consideration at crucial time — whereas every part is occurring.

Plus, real-time protection of occasions permits your on-line viewers an opportunity to have interaction with an occasion they could have actually needed to attend.

On this article, we’ll clarify what reside tweeting is and how one can do it properly, together with examples and greatest practices.

What is live tweeting?

Live tweeting is posting about an event on Twitter as that event unfolds.

Don’t confuse it with live streaming, which is real-time broadcasting via video. Live tweeting strictly refers to writing tweets. That means publishing tweets, sharing images or videos, and responding to your followers.

While you can live stream on other platforms, like Facebook, reside tweeting is barely achieved on Twitter.

Why reside tweet?

In some methods, reside tweeting is our supply for breaking information. That’s as a result of people flip to Twitter as of late to search out out what’s taking place on the planet.

Whenever you reside tweet an occasion, you entice engagement from individuals who care about the identical stuff you do. In consequence, you’re more likely to hear out of your present followers and join with new audiences.

Stay tweeting can enhance your model consciousness and place you as an trade thought chief. We’d name {that a} win-win.

8 ideas for efficiently reside tweeting an occasion

Stay tweeting might look easy, however don’t let appearances deceive you. These tweets require simply as a lot thought and technique as the remainder of your social content material calendar.

Stay occasions are considerably unpredictable — and that’s half the enjoyable. However with a plan in place, you possibly can lean into any surprises with out getting caught off-guard.

Listed below are our prime 8 ideas that can assist you prep for a profitable reside tweet.

1. Do your analysis

Something can occur at a reside occasion, however there’ll at all times be a number of recognized portions. Get your analysis achieved forward of time to keep away from a last-minute scramble.

Is there an agenda? If the occasion you’re selling has a schedule, use it to plan the content material and movement of your reside tweets prematurely.

Double-check names and handles. You’ll need names and Twitter handles for everybody concerned earlier than the occasion begins. Then, be sure to tag them each time you point out them. It will improve your attain and probabilities of a retweet.

Have hyperlinks helpful. Perform a little analysis on the occasion attendees, headliners or keynote audio system so you possibly can add context to your reside tweets. For instance, when posting a couple of speaker, it’s a good suggestion to incorporate a hyperlink to their bio web page or web site.

2. Arrange your streams

Keep on prime of the reside stream dialog utilizing streams. (If you happen to already use a social media administration device like Hootsuite to schedule your tweets, this half is simple!)

Streams make it easier to observe exercise in your social accounts and particular subjects, tendencies or profiles.

We’d suggest organising two streams. Use one to watch content material that makes use of the official occasion hashtag. Arrange one other with a curated Twitter checklist of individuals concerned within the occasion.

This manner, you don’t miss a single tweet from crucial folks on the occasion — or the chance to retweet them.

3. Create picture templates for simple use

If you wish to embody pictures in your tweets, plan forward by creating high-quality templates you should use to generate content material on the fly.

Make sure that your templates are appropriately sized for Twitter (here’s our up-to-date image size cheatsheet). Plan to incorporate the occasion hashtag, your emblem, and different related data.

You may wish to have a number of totally different templates readily available, relying on the content material you wish to create. These can embody quotes from the occasion, unforgettable reside images, and extra.

Then use them as a place to begin when creating social media posts for minimal effort.

4. Get your GIFs in a row

Pull collectively a clutch of content material you possibly can simply entry throughout your occasion. If you happen to’ve received GIFs and memes on deck, you received’t be scrambling for them on the day.

If you happen to need assistance getting began, strive placing collectively an inventory of feelings you and your followers will really feel. Are you reside tweeting an awards present or a efficiency? You is perhaps shocked, stunned or impressed. (Or perhaps less-than-impressed)

Seize a number of GIFs or memes that replicate these emotions so that you will be the primary to react.

5. Be prepped with hashtags

If you happen to or your group is accountable for the occasion you’re reside tweeting, be sure to or your staff has created an occasion hashtag.

If you happen to’re reside tweeting an occasion that you just haven’t had a hand in organizing, simply be sure to know what the hashtag is.

Professional tip: Arrange a stream in Hootsuite to trace the occasion hashtag, and you should definitely use it in each tweet you ship. Hold a watch out for any hashtags that begin gaining reputation throughout the occasion! You may wish to incorporate them into your personal tweets.

6. Differ your content material

Anybody with a Twitter account and two thumbs can reside tweet an occasion. To essentially draw an viewers, you’ll wish to have interaction and entertain them with several types of content material.

Strive mixing it up by incorporating these concepts:

  • Questions or polls a couple of subject associated to the occasion
  • Inspirational quotes from occasion audio system (use your picture templates for these!)
  • Movies, movies, movies! Strive behind-the-scenes footage, updates, or highly effective crowd reactions
  • Retweets of official occasion audio system or insightful feedback concerning the occasion from different Twitter customers
  • Solutions to questions folks may need utilizing your occasion hashtag

Be aware: If you happen to plan to submit images or movies from the occasion, be sure to have the right consent and authorization.

If you happen to need assistance developing with tweets, take a look at our content idea cheat sheet for inspiration.

7. Tweet with function

Bear in mind, you at all times wish to give your followers worth along with your tweets. You’ll be able to both entertain them, introduce related data, or add fascinating context.

The official account of the Golden State Warriors does double-duty on this tweet. They have a good time one other basket and provide just a little sports activities trivia:

8. Wrap it up and repurpose it

One of many nice issues about reside tweeting is the wealth of content material it might offer you after the occasion. The effort and time you place into reside tweeting can repay properly into the long run.

Strive turning your hottest tweets right into a weblog. Write a full narrative of how issues went down, together with any challenges you confronted or errors that didn’t make it onto your feed. Folks at all times love a peek behind the scenes.

You too can repost your spiciest tweets to your Instagram Tales or share any movies you took on YouTube or Fb.

Your post-live-tweet guidelines

Congratulations! By now, you ought to be a reside tweeting professional.

As soon as the adrenaline of reside tweeting your occasion wears off, right here are some things you are able to do to complete sturdy:

  • Reply to any tweets you didn’t have time for on the day of
  • Ship out a congratulatory tweet to the occasion audio system
  • Tweet a recap of essentially the most thrilling or related elements of the occasion
  • Share a hyperlink for extra details about the occasion, particularly in case you’ve taken the time to embed tweets in a weblog submit
  • Take a peek at your Twitter analytics — which reside tweets labored greatest and why? Which flopped? The extra you realize, the higher your subsequent reside tweeting session shall be

Use Hootsuite to handle your Twitter presence alongside all of your different social media channels. Monitor conversations and lists, develop your viewers, schedule tweets, and far more — all from a single dashboard. Strive it free at present.

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