Including STAT Studies to Google Sheets Utilizing App Scripts

The writer’s views are completely his or her personal (excluding the unlikely occasion of hypnosis) and should not at all times mirror the views of Moz.

The workforce at MacMillan Search has generated a variety of worth by combining automated STAT experiences with Google Sheets. From including rating particulars to different software’s outputs, to giving the content material groups up-to-date “Individuals Additionally Ask” experiences, the tip consequence has confirmed to be an amazing time-saver in our week-to-week search engine marketing workflows by lowering guide work and offering normal outputs that simply combine with any spreadsheet.

Why did we create this script?

STAT’s wealth of key phrase rankings particulars may be very helpful for enterprise SEOs to grasp each the macro and micro particulars of their rankings. Google Sheets is among the commonest cloud-based spreadsheets platforms, and is simple to share between groups and organizations. That’s why SEOs use each of those instruments repeatedly when analyzing key phrase knowledge.

Regardless of this, documentation on how you can combine STAT into Google Sheets is proscribed. To handle this hole, we created our personal script!

It’s confirmed helpful for a number of causes:

  1. Not everybody likes CSVs: We leverage the STAT experiences to supply shoppers with route. Having to obtain a CSV and open it each week isn’t for everybody. With this script, you’ll be able to set a weekly ticket with a hyperlink to the spreadsheet, and overview the output repeatedly.

  2. It saved us time: search engine marketing is a marathon, not a dash. After we determine a chance, there’s ongoing work that can have us reviewing experiences repeatedly. The weekly ticket method to overview a spreadsheet shaves a while off of every process, and over the course of the engagement, this saved time provides up.

  3. Cleaner output: Utilizing Vlookups, Uniques, and so on., you’ll be able to create a abstract web page of this data, highlighting what shoppers and/or readers care about. You can even combine this data with different knowledge sources.

  4. Create automation with out utilizing an API: Automation, when completed accurately, saves time. Utilizing this script with triggers opens the door to automation.

How one can implement this script

1) Create a report in STAT

The STAT information base has a great resource on reports. The one factor we might get particular on is the naming of the report and the recipient electronic mail.


What you identify your report isn’t as vital as retaining it clear and concise. This makes scaling to different tasks with comparable experiences cleaner and simpler. Additionally, you will use this report identify as one of many variables within the scripts.

We additionally recommend putting the corporate or venture identify on the finish of the report identify in parentheses (e.g. “(MacMillan Search)”). This makes it simpler to seek out the report in your electronic mail.

Recipient electronic mail

It’s vital to make use of a Gmail-enabled electronic mail for the account the place you’ll be constructing the sheet. This fashion, Google has a neater time getting the app script to extract the CSV from the e-mail.


For our shoppers, weekly knowledge is probably the most helpful — sufficient element to identify developments, however not a lot that it turns into simply noise to be ignored. For experiences with restricted fluctuations (e.g. Individuals Additionally Ask), month-to-month would possibly be passable.


Choose “Run this report instantly” to substantiate that your report works, proper after creating the script. This fashion, you’re able to set your triggers and let the info circulation.

The remainder of the settings are particular to what particulars you need out of your report.

2) Create a Google Sheet and add the script

Create a brand new sheet in Google Drive below the account related along with your report’s recipient electronic mail. Then you definately’re prepared so as to add the script:

1. Below the menu “Instruments”, choose “<> Script editor”

2. Paste the script beneath into the “Script editor”.

3. Just a few issues will should be edited to work along with your knowledge:

  • var COMPANY_NAME up to date to the corporate or venture identify you used whereas creating the STAT Report

  • var REPORT_NAME up to date to the identify of your report minus the corporate identify and parentheses

  • var SHEET_NAME up to date to the identify of the sheet within the spreadsheet

4. Affirm the Script works by saving it, refreshing the sheet, and when the menu “Guide Replace” masses, choose “Import Key phrases”.

5. The primary time you run this you’re going to get an “Authorization Required” pop-up:

Choose “Proceed”, observe the steps, and choose “Import Key phrases” below the menu once more.

Your spreadsheet ought to now be populated with the entire particulars out of your CSV.

3) Automate the inhabitants with triggers

Setting this sheet as much as mechanically replace because the report comes out may be very straightforward utilizing Apps Script “Triggers”. To arrange the triggers:

1. Return into the “Script Editor”

2. Choose the “alarm” icon “Triggers”

    3. Choose “Add Set off”

    4. Choose the perform “importKws”

    5. Choose occasion supply “Time-driven”

    6. Choose sort of time-based set off “Week Timer” for weekly experiences, “Month Timer” for month-to-month experiences, and so on.

    7. In our time zone, our experiences often come out late Sunday, so we decide early Monday morning:

    8. Click on “Save”

      The result’s a spreadsheet that repeatedly updates, populated by an emailed STAT report.

      We’ve discovered many makes use of for this script — wherever we reference rank. And, since a venture would possibly take time to get applied, we will present present rating data with out leveraging the API.

      We’re curious to learn the way you leverage it as effectively. When you discover the script helpful, attain out to us on LinkedIn and tell us what you’re utilizing it for.

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