Instagram Expands Stay Testing of 90 Second Reels

Extra customers are getting extra time to movie their Reels clips, with Instagram expanding its test of 90-second Reels to more users.

As you’ll be able to see on this instance, posted by Jonah Manzano (and shared by Matt Navarra), some customers are actually seeing the choice to create Reels of as much as a minute and a half lengthy, providing you with an additional 30 seconds on prime of the present 60-second limit.

Instagram first started testing longer Reels in February, with numerous customers seeing the option appear in the app ever since. We requested Instagram if this replace is being rolled out to all customers, and so they informed us that, at current, that is solely in testing, with no official plan for a broader enlargement simply but.

Instagram’s at the moment within the means of re-aligning its video choices across the Reels format, with Instagram chief Adam Mosseri noting back in December that:

“We’re going to double-down on our give attention to video and consolidate all of our video codecs round Reels”

Instagram retired its IGTV brand again in October, when it introduced the broader merger of its video providings, and with this, it is sensible for the platform to additionally make Reels longer, with a view to higher combine its numerous video choices right into a singular content material stream.

The subsequent step, then, might be to cut back the size of all video uploads (customers are nonetheless able to upload video clips up to an hour long by way of the publish composer), which can carry every thing into better alignment, with a view to facilitate the subsequent stage of Instagram’s content material shift.

Which can probably be this:

Value noting, too, that Instagram removed its in-stream video ad placements option earlier this month, which additionally aligns with this broader push in the direction of making video content material extra compact, and translating all of its content material right into a full-screen, immersive, TikTok-like feed, shifting into line with rising routine behaviors.

Instagram hasn’t shared any data about this subsequent stage, however that looks like the logical conclusion, which might be an enormous change for the app, although one which makes loads of sense.

Longer Reels is one other step on this, and whereas it’s not being made accessible to everybody simply but, it’s progressively being expanded to extra customers over time.