LinkedIn Launches New Content material Advertising and marketing Improvement Course


Seeking to up your content material expertise for digital advertising?

This will likely assist – LinkedIn has launched a brand new LinkedIn Advertising and marketing Labs certification course on “Content and Creative Design”, which is now out there without cost to all LinkedIn customers.

As you’ll be able to see right here, the course is made up of three models, with a selected deal with LinkedIn’s instruments, so as to assist customers be taught extra about content material and advertising fundamentals, and develop their expertise.

As defined by LinkedIn:

“This new certification is important as a result of it comes at a time once we see an industry-wide curiosity within the subject of content material technique and artistic design. In reality, as HubSpot’s State of Advertising and marketing 2022 Report discovered, content material is constant its sharp rise in significance even in comparison with final 12 months, with 66% of entrepreneurs anticipating to allocate extra of their budgets towards it in 2022 and 47% of B2B patrons viewing three to 5 items of content material earlier than partaking with a gross sales rep.”

Certainly, the capability to put in writing partaking, engaging content material is vital to maximizing your alternatives in digital advertising, and on LinkedIn particularly – and in case you are in search of methods to spice up your expertise, it might be price having a look at this new LinkedIn course.

The total certification takes a few hours to finish, relying in your stage of information. And if you finally do full the complete course and examination, you’ll get a digital certificates you can add to your LinkedIn profile, or print out in case you select.

LinkedIn content certificate

It’s clearly LinkedIn-centric, and it doesn’t cowl each side of content material planning and growth. But it surely’s a strong overview of the important thing fundamentals, which may enable you to get your method heading in the right direction – particularly in case you’re simply beginning out and in search of some grounding.

And it’s free, so the worth is true. In case you have a while out there, it might be price a glance.

LinkedIn’s Advertising and marketing Labs programs can be found to all LinkedIn customers, in 5 completely different languages: English, German, Spanish, French, and Portuguese. You possibly can be taught extra concerning the programs here.



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