LinkedIn Launches New Podcast Community to Present Extra Skilled and Profession-Associated Content material

LinkedIn is leaning into the rising reputation of podcasts with the launch of its new ‘LinkedIn Podcast Network’ the place it can host a variety of reveals centered on key skilled traits, created by each inner workers and exterior consultants.

As defined by LinkedIn:

“Beginning in the present day, we’re piloting an thrilling new manner so that you can join with main skilled voices with the launch of the LinkedIn Podcast Community. With this pilot you’ll have entry on LinkedIn to programming and conversations from trade main creators akin to Morra Aarons-Mele, Jonathan Fields, and Mita Mallick and Dee C. Marshall, in addition to reveals created in-house by LinkedIn Information.”

Certainly, LinkedIn has tapped a broad vary of established creators for its podcast community launch, together with veteran tech journalist Alex Kantrowitz and writer Jonathan Fields.

All of LinkedIn’s podcasts will likely be out there on LinkedIn, by following every podcast host within the app and subscribing to their e-newsletter, whereas listeners may also have the ability to tune in through Apple Podcasts, Spotify, or every other audio supplier. 

The principle lure that LinkedIn’s seeking to spotlight is that by connecting with these hosts on LinkedIn, you’ll have the ability to prolong the dialog past the passive listening expertise.

“Hosts will proceed to interact with listeners – present ones and new ones drawn from LinkedIn’s international neighborhood of 810 million members – by posts, movies, Newsletters, LinkedIn Dwell occasions and extra. Simply navigate to your favourite podcasters’ profile and click on Observe; tremendous followers can click on the bell icon and at all times get updates.”

Podcast reputation is at an all-time excessive, with Edison research reporting final 12 months that some eighty million Individuals are actually weekly podcast listeners, whereas 116 million tune in to podcasts month-to-month. That additionally presents important promoting potential, with podcast income tipped to exceed $2 billion by 2023.

LinkedIn’s hoping to faucet into this with its new push, whereas it’ll additionally give the platform an alternative choice to assist promote a few of its high creators, with applications also open for different broadcasters to hitch LinkedIn’s steady {of professional} podcasts.

And there are undoubtedly some good, established podcasts there, which is able to assist LinkedIn appeal to an viewers, and cross-promote its different packages, increasing consciousness.

It might undoubtedly be value tuning in, with the LinkedIn staff-hosted podcasts additionally, doubtlessly, providing new perception into coming options and additions.

You’ll be able to try the LinkedIn Podcast Community here.