Make a Playlist on TikTok to 10x Views
Creators are discovering that TikTok playlists enhance engagement on the app.
TikTok launched the playlist characteristic in 2021 — and it’s turned out to be an unimaginable technique to categorize and exhibit your finest movies.
However, like all nice issues, it comes with a catch. TikTok playlists are solely accessible to sure creators.
In the event you’re one of many fortunate few, this text will stroll you thru the advantages they provide and make a playlist on TikTok for your self.
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TikTok playlists (a.k.a. creator playlists) are a feature that lets creators organize their videos into playlists. This makes it easy for viewers to consume content that’s similar to content they’ve already enjoyed, is a series, or tells a story.
Playlists sit on your profile, above your regularly published or pinned videos (as shown in the photo below).
Supply: jera.bean on TikTok
TikTok playlists are pretty much like an IGTV series. When you have expertise with IGTV sequence, then TikTok playlists will likely be a no brainer.
You all the time need to make it as straightforward and satisfying as attainable for individuals to devour your content material. Ease of consumption plus a relatable, fascinating, or humorous video is the recipe for going viral, in any case.
TikTok playlists simply make it that a lot easier for folk to view your movies. Plus, playlists make it intuitive to ‘binge’ your feed, so to talk. In the event you favored a video in a playlist, one similar to it’s subsequent on the checklist.
One of many greatest advantages of the TikTok playlist feature is for sequence or episodic content material creators.
A TikTok sequence is rather like it sounds — a string of movies meant to be watched one after one other. Usually, they’ll have a guiding narrative all through.
TikTok sequence’ can find yourself like a mini-television present, with episodes trickling out, so persons are left eager about the following one. To your sequence, utilizing a cliffhanger-style strategy can preserve your viewers coming again for extra.
TikTok playlists make it straightforward for viewers to trace down the following episode in a sequence. That is particularly useful in the event that they discovered it on their For You web page. If somebody watches a video on their FYP after which heads to your web page to see the following episode, it might be buried below different content material.
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TikTok series has many benefits, notably:
- Viewers actively checking your page for the next episode
- They’re an easy win for creating content that’s already resonating
Brands could use playlists to post product tutorials or explainers. This way, brands can make sure people are watching the tutorials in the right order. Once you post those how-to videos in a TikTok playlist, people will have no problem finding and accessing them.
The TikTok playlist characteristic isn’t accessible for everybody. Solely choose creators have the flexibility so as to add TikTok playlists to their profiles.
You’ll know in case you’re within the membership when you’ve got the choice to create playlists within the Video tab in your profile.
Questioning get playlists on TikTok in case you’re not within the membership? Sadly, there isn’t a workaround. You’ll probably have to attend for TikTok to roll out playlists for everybody.
However don’t despair. Realizing TikTok, if this characteristic is a win, then it should quickly be accessible to increasingly creators. Then you possibly can come again to this text and make your personal TikTok playlists!
In the event you do have entry to Creator Playlists, making one is pretty easy. There are two methods you possibly can go about it:
- Making a TikTok playlist out of your profile
- Making a TikTok playlist immediately from a video
First, open your app and faucet your Profile icon within the backside proper nook.
Within the Video tab, hit the Kind movies into playlists possibility if it’s your first playlist. Or, when you’ve got already created one, hit the plus icon subsequent to your present playlist.
You’ll be prompted to call your playlist after which choose your movies.
Navigate to the video you need to use in your playlist — keep in mind, these need to be public movies. Then, faucet the three-dot icon that seems on the appropriate or press and maintain the video.
Hit Add to playlist and faucet Create a playlist.
You’ll then be prompted to call your playlist and add extra movies.
You may also add a video on to TikTok playlists if you publish it. After you create your video, the Publish display screen could have an choice to Add to playlist. Select the playlist you’d like so as to add your video to, then publish it as common.
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