Meta Provides Up to date Congressional District Knowledge to Location Focusing on Choices for Adverts
Meta has announced an update to its US location targeting options for advertisements, with US congressional districts, as outlined by the 2020 census, to be added as extra geo-targeting choices.
As defined by Meta:
“Beginning Could 19, 2022, a further set of location focusing on choices can be accessible for up to date US congressional districts following the US 2020 census. These can be added to all advertisements interfaces (together with the API) and can be denoted with “2020-census”. For instance, North Carolina’s up to date district 5 can be accessible in location focusing on as “North Carolina’s fifth District-2020-Census, United States”.”
It’s a small change within the broader scheme, however might have huge implications for these focusing on advertisements based mostly on political bulletins or actions, with the extra particular location qualifiers offering extra concerns in your advert method.
Meta additionally notes that as new congressional districts are finalized, it can make them accessible in its advertisements interfaces.
“If a state’s up to date congressional map is presently in litigation, there won’t be a brand new focusing on choice for it but. If an up to date congressional district isn’t accessible but, we suggest utilizing different location targeting options based mostly on places resembling, resembling focusing on postal codes, cities and counties.”
So you could have numerous choices for geo-targeting your advert campaigns, however the up to date districts will present extra correct viewers estimate knowledge, and extra particular deal with electoral zones.
The present, pre-2020 census congressional district focusing on choices will stay accessible to advertisers by means of to the start of 2023.
“These districts’ names and bounds will stay the identical. For instance, North Carolina’s pre-2020 census district can be accessible as “North Carolina’s fifth District, United States”.
Once more, it’s not a significant change, however it does present extra perception into how Meta’s US advert focusing on areas are outlined, which might have particular worth for companies trying to goal advertisements based mostly on political impacts, pursuits, regional preferences, and many others.
And with Apple’s ATT prompts taking a piece out of Meta’s knowledge monitoring, you want all of the instruments you’ll be able to to maximise advert efficiency. Updated location and inhabitants knowledge can solely assist in assessing potential influence.