Model Pitch Information for Creators: Deck and E mail Templates

For those who’re an influencer, there are a number of alternative ways you need to use your affect. Convincing those that Crocs are cool again, for example. One of many extra interesting methods to wield your energy, IMO? Making some dang cash via model partnerships by leveraging a extremely nice model pitch deck.

Let’s again up, although. For those who’re new to the influencer sport, you is perhaps questioning: “How precisely do you get these model partnerships?” or “Can I please have one?

Certain you may! All you need to do… is ask.

As a result of an engaged audience and a great grid are solely going to get you to this point. The actual key to touchdown the collab of your desires is to good the artwork of the model pitch.

Whereas influencers with bigger profiles are sometimes approached by firms seeking to companion up, partnerships occur the opposite means ‘spherical, too, with influencers reaching out to manufacturers to pitch their providers.

The excellent news is, you don’t have to have a six-digit following so as to land a juicy collab. Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers) usually have extremely high engagement, which is usually what manufacturers are on the lookout for.

And fortunate for you, we’ve received a brief playbook that can make it easier to learn to pitch manufacturers as an influencer and a template that can assist you safe a candy, candy influencer marketing partnership of your personal.

We’ll train you how you can pitch a model collaboration so you may make some chilly laborious money (or, at very least, earn your self a pair of free Crocs).

What is a brand pitch deck or email?

A brand pitch is a presentation or email intended to convince a brand to work with you.

More specifically: it means that you (an influencer) are reaching out to a company to ask if they would be interested in partnering on a social media campaign in exchange for either money or product.

Whether you’re making your ask in a well-written email or in a beautifully designed pitch presentation (more on both of those later!), you should clearly explain what you can offer and why you’re the right influencer for the job.

Think of brands as potential investors. They want to see a return on their investment in you, so present them with a business plan (aka your pitch) that shows how you can help them achieve their goals. It’s not exactly a job interview, but it’s not not one either, you know?

Too often, pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, it’s time to change your approach.

Your pitch should include:

  • A brief intro to who you are
  • Analytics and stats from your account
  • Details on any other experience you’ve had with brand partnerships in the past

Importantly, it should be short and sweet. Keep it simple and direct — save the flowery language for slam poetry night.

Yet another key factor: attempt to discover the corporate’s most acceptable individual to handle your pitch to. Reaching the advertising and marketing specialist or the top of partnerships goes to be extra useful than throwing it into the obscure “to whom it could concern” pile.

The way to pitch manufacturers as a micro influencer (or any kind of creator)

It doesn’t actually matter what you’re doing on social: the way in which you attain out to manufacturers (as a micro influencer or a macro one) for partnership alternatives will observe just about the identical construction. Whether or not you’re a vegan-junk-food influencer or a “funny dog groomer,” right here’s how your model ambassador pitch ought to break down.

1. Begin with a robust topic line

A current Adobe survey discovered that 75% of all emails by no means get learn. (A separate research is required to seek out out what share of these unread emails are forwards out of your aunt.)

The purpose: Getting somebody’s consideration and convincing them to truly open and skim your e mail is an accomplishment in and of itself. Your topic line is your first impression and your likelihood to pique the reader’s curiosity. Don’t rush it!

Your topic line ought to:

  • Be clear and concise
  • State the profit to the model
  • Be personalised (no copying and pasting!)
  • Create a way of urgency

Principally, each single phrase of this pitch must be thoughtfully composed — from topic line to sign-off. Take your time and get it proper.

2. Exhibit your social profile

Introduce your self (maintain it temporary!) and direct their consideration to your profile to allow them to see what you do firsthand.

You’re reaching out to this model since you assume your social presence will do them some good — so be sure you’re sharing a hyperlink to your account proper off the bat.

the tiktokdealxo's account homepage

It’s the quickest strategy to introduce your self and showcase your private model. In spite of everything, in case you’re positioning your self as a social influencer, your account ought to align with all the things else that you simply’re saying in your pitch.

3. Share stats that show you’re the actual deal

There are many horror tales on the market of manufacturers which have been burned by influencers with fake followers. For those who can’t present that you simply’re credible, no one will wish to work with you. So current your personal proof of legitimacy earlier than they will blink twice.

To point out you’re an actual influencer with actual, lively followers, it’s a good suggestion to incorporate these stats in your media package:

  • Engagement rate: One of the best influencers aren’t all the time those with the most important followings; they’re those with essentially the most engagement. Present that you’ve got a loyal, sustained following that enjoys your content material by sharing knowledge round your likes, feedback, and shares.
  • Month-to-month views: Sharing common month-to-month views exhibits that you’ve got constant curiosity out of your followers. Are you able to additionally present year-over-year development? All the higher.
  • Follower growth: For those who can present robust, constant follower development inside the final 12 months, you’ll have the ability to supply a data-based prediction of the potential future attain of your content material. Manufacturers search for regular development—you’ll elevate eyebrows if there’s an enormous follower spike for no motive or in case your engagement/follower ratio is off.
  • Conversion charges: Manufacturers like to see metrics like conversion charges: it exhibits that you would be able to encourage motion. For those who use the URL feature on your Instagram Stories or operate an Instagram Shop, remember to embody conversion charges.

Pull brand pitch deck metrics from the Hootsuite Analytics dashboard

4. Contact on ‘the three Rs’ of affect

Simply sending a observe that claims, “soooo a partnership? how ‘bout it?” will not be going to chop the mustard within the hyper-competitive influencer financial system. You want to promote your self as the right collaborator by referring to the three Rs: relevance, attain, and resonance.

Following this construction is an effective way to just remember to embody all of the vital biz particulars {that a} model is on the lookout for.

  • Relevance: You’re sharing content material that’s related to the model you’re pitching, and your viewers demographics match their goal market. Certain, you’re going to construct model consciousness utilizing your hundreds of followers — however are these followers going to have an interest within the particular model you’re pitching? That is additionally an opportunity to spotlight what you like or admire a few model or product and description how your values align with theirs.
  • Attain: For those who already haven’t made it crystal clear if you shared your analytics, define simply how many individuals you estimate you could possibly attain. Base this quantity in actuality — over-promising and under-delivering will not be the way in which to make associates on this enterprise.
  • Resonance: Clarify the way you count on your content material will resonate with the model’s desired viewers. What degree of engagement do you count on to get out of your partnership venture? Once more, base this prediction in actuality and keep away from wild hypothesis or agency guarantees. Guaranteeing 5,000 feedback and solely seeing 5 trickle in is a recipe for a nervous breakdown.

Use Hootsuite Analytics to build out your brand pitch deck

5. Share examples of any previous partnerships

Show that you would be able to ship on the products — and that you’ve got with previous companions.

It’s similar to making use of for a job: you fill your resume with related gigs to indicate you already know what you’re doing. (E.g., in case you’re making use of for that massive cryptozoology gig, you’d higher point out your internship at Bigfoot Camp!)

Plus, sharing earlier model partnerships exhibits you’re skilled and proves that different manufacturers have trusted you previously.

For those who’ve by no means labored with a model earlier than, is there some other related expertise you may have the ability to share? Perhaps you helped a pal promote their music competition with a submit or endorsed a glow-in-the-dark toothbrush in a submit that went gangbusters. Brag about it!

Format your partnership mentions like this:

  • Title the model or product (or simply the business in case you don’t have permission)
  • Give a one-liner on the way you labored with them
  • Share success metrics, income accrued, or different outcomes

6. Define specifics on the way you wish to work collectively

You don’t wish to pitch a full-on marketing campaign at this level, however a model pitch ought to embody no less than a sentence or two outlining the way you’d wish to work collectively.

Present them that there’s a motive you’re reaching out and that you simply’ve accomplished your homework.

For instance, if you already know this cat meals model does an annual St. Patrick’s Day marketing campaign, and you’ll attain one among their goal demographics (cats that look good in inexperienced), then say that. It’s best to body your thought in a means that clearly states the profit to the model.

example of a brand pitch deck: cat email st patrick's day campaign

This can be a good place to drop in a real praise about why you wish to work collectively. (Moreover that candy, candy money, in fact.)

7. Log off with subsequent steps

Right here it comes! The grand finale of your e mail, the place you wrap up and share your pitch’s call-to-action: what are you hoping to get your reader to do subsequent?

Whether or not you’re cold-emailing otherwise you’ve been launched via another person, it is best to goal to arrange a name or in-person meet-up. Be particular (however temporary) about what you’d like to perform in that assembly.

Some influencers like to include compensation and rates proper within the pitch e mail, however it’s OK to save lots of the pricing dialogue for when you already know extra concerning the model’s objectives and wishes.

That’s it! E mail over! You’ve accomplished all you may to indicate that you simply’re a business-minded, results-driven influencer and elevated your odds of getting a response.

Resist the temptation to connect an animated gif or choose a “enjoyable font.” Simply give it an intensive proofread (perhaps even ask a pal to present it a once-over for good measure), cross your fingers, and hit that ship button.

Model pitch e mail template

Discovering the proper phrases will be anxious — even for skilled content material creators. That’s why we made this template to get you began. It’s like Mad Libs however, you already know, enterprise.

SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Expensive [insert name of PR or social media manager contact],

My identify is [insert name], and I’m [describe yourself in 5 words or less]. [Describe what you do in 2 sentences or less].

Up to now [insert number of years], I’ve grown my following on [insert social network with link to your profile] to [insert number of followers]. My common engagement fee is [insert %].

I’m reaching out as a result of I’m planning content material for [insert time period]. Specifically, [describe content in more detail].

Would [insert brand] be concerned with partnering with me to create this content material? My viewers is very concerned with [describe specific products or something about the brand that your followers connect to] and would like to find out how [brand] can enhance their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

As effectively, your values of [specify] align with my very own. I’ve admired [brand] and [insert genuine compliment].

I’ve labored with [insert industry] manufacturers previously on comparable sorts of content material. Listed here are some examples with accompanying outcomes:

[Brand 1]

  • [Insert links to campaign content]
  • [Insert positive results]

[Brand 2, if available]

  • [Insert links to campaign content]
  • [Insert positive results]

For those who’re open to working collectively, I’d like to arrange a time to speak additional over the cellphone [or in person, if you’re located in the same location].

Till then, thanks in your time, and have an important day!

[influencer name]

Model pitch deck template

Generally, phrases simply don’t lower it. A model partnership pitch deck — a multi-page, superbly designed PDF that covers the entire similar factors that we mentioned above — is a visible strategy to package deal your case.

When do you have to use a model pitch deck? For those who’re reaching somebody who may not be the ultimate choice maker, a deck could be a instrument in your contact to make use of in their pitch for your pitch. (Pitches on pitches on pitches!)

Your pitch deck’s branding also can make you look extra skilled or business-like, so in case you’re reaching out to a giant fancy group or luxurious model, a pitch deck is perhaps the way in which to go.

Some key issues to remember if you’re designing your model pitch deck:

  • Hold it quick. A model pitch deck ought to be now not than 10-15 pages. The reader ought to have the ability to get the gist of your pitch with out getting slowed down in time-consuming particulars. (Docusend studies that readers spend a median of simply 2 minutes and 45 seconds studying a pitch deck!)
  • Hold it snappy. Textual content ought to be quick and to the purpose — select bullet factors over paragraphs, infographics and chunky numbers over detailed graphs or charts.
  • Hold it on-brand. Align the graphic design along with your visible identification. In case your Instagram account is all a few dreamy pastel way of life, your deck ought to be designed with the identical palette and vibe.

We’ve created a template so that you can use in your model pitch deck (yeah, we’re sweethearts, take care of it!) — simply click on the hyperlink under to snag your personal copy:

If you’d rather start from scratch, here’s a suggested outline to guide you:

Page 1: Title
A captivating image and title like [Your Name] x [Brand Name]

Page 2: About You

Bullet-point intro to you and your accounts, with your most impressive stats included. A screenshot of your social profile here might be a nice touch!

Page 3-4: Analytics

Share your most impressive numbers: follower count and growth rate, engagement rate, monthly visits, conversion rate, etc.

Page 5: About Your Audience

Bullet-point intro to your audience: share relevant demographic details.

Page 6: Why This Partnership?

A bullet-point explanation of how and why you think this would be a valuable collaboration.

Page 7-8: Past Collaborations

A quick summary of 2-3 similar partnerships you’ve done in the past, ideally with some photos or screenshots. Be as specific as you can about the KPIs and metrics!

Page 9: Rates and/or Next Steps

Any details about how to move forward with next steps, including rates if you wish to share at this stage.

It’s scary to place your self on the market, however we consider in you! And if you wish to degree up your social sport when you wait to listen to again out of your future model companions, we’ve received loads of sources and weblog posts to assist. Try our information to editing Instagram photos like a pro, clean up your content plan, or discover how a scheduling tool can help you post at the best time and optimize your attain.

Influencer advertising and marketing is less complicated with Hootsuite. Schedule posts, have interaction along with your followers, and measure the success of your efforts. Attempt it free right now. 

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