New Report Highlights Evolving Emoji Utilization, and Alternatives for Manufacturers


Today, virtually everyone makes use of emojis at some stage, with the tiny characters offering fast context, serving to to each scale back keystrokes and add perspective, in a approach that plain textual content merely can’t.

And shortly, you’ll have much more technique of emoji expression, with the Unicode Consortium approving a spread of emoji additions, together with maracas, jellyfish, goose and more.

Wanting ahead to ‘moosing’ individuals, or letting them know that they’re such a ginger root.

So how are individuals truly utilizing emoji characters proper now?

This week, Adobe has launched its annual Emoji Trend Report, for which it carried out a survey of over 5,000 emoji customers within the US to learn the way, when and why they’re posting emojis. You’ll be able to obtain the total 111-page (!) report for your self here, however on this submit, we’ll check out a few of the key notes.

First off, based mostly on total responses, the preferred emojis within the US are:

Adobe Emoji Report 2022

These are pretty common – the crying laughing face has additionally been among the many most popular emoji on Twitter for the final two years as nicely.

Emoji utilization can be evolving, with respondents indicating that the appropriate emoji, in the appropriate context, can be a beneficial skilled addition.

Adobe Emoji Report 2022

Which makes much more sense once you take a look at emoji utilization by era:

Adobe Emoji Report 2022

As emoji utilization turns into extra embedded, and a extra generally used communication gadget, that, after all, will see it spill over into different contexts. And whereas it could not appear skilled to chuck in a smiley face on the finish of an e mail, more and more that’s how individuals are speaking.

Which additionally leads into this:

Adobe Emoji Report 2022

That is necessary context for manufacturers to think about – not solely are youthful audiences extra open to emojis as a communication gadget, however revolutionary emoji makes use of, like buying with emoji characters, is also a beneficial means to attach together with your viewers, and construct neighborhood round your model.

If you will get it proper. And for those who can…

Adobe Emoji Report 2022

Although you do have to tread rigorously:

Adobe Emoji Report 2022

In all probability greatest to keep away from these emojis in your small business communications, as a result of nobody appears to know what, precisely, they imply.

These too:

Adobe Emoji Report 2022

I imply, the which means of those is a bit clearer, however individuals don’t like them, so in all probability lower them out of the rotation.

When it comes to the place emoji characters are used, textual content messages are by far the preferred emoji floor, adopted by Fb feedback, with different social apps additional down the listing.

Adobe Emoji Report 2022

It’s an fascinating overview of the state of emoji utilization, which may present some fascinating issues to your model communications and engagement.

You’ll be able to obtain the total Adobe Emoji Tendencies Report 2022 here.



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