New Research Appears to be like at How Static Advertisements Carry out In opposition to Video Advertisements on Pinterest [Infographic]
The important thing to working a profitable paid promoting technique in 2022 is to search for new alternatives, and that features making an allowance for promoting platforms that you have not tried out up to now.
With over 431 million active users, Pinterest is a platform with large potential for advertisers, particularly given its excessive engagement and visible focus. However how efficient are Pinterest’s varied advert choices, and which drives higher outcomes?
The crew from Creatopy lately ran a check to supply some extra perception on this, with the experiment particularly centered on two hypotheses:
- Video advertisements carry extra attain than static advertisements
- Static advertisements carry extra qualitative visitors
To check this, Creatopy’s researchers ran two advert campaigns, every with a finances of $2k, over the course of 30 days.
You’ll be able to learn the total conclusions of this experiment here, or check out the infographic beneath for an outline of the marketing campaign setup, outcomes for every advert kind, and key takeaways and notes.