Ought to You Share Fb Reels?

Everyone knows that sharing is an effective factor. (Kindergarten: perhaps you’ve heard of it?). However is sharing Reels to Fb an excellent factor?

Fb definitely desires you to assume so. You’ve most likely observed a not-so-subtle immediate to suggest your Instagram Reels on FB since Facebook launched Reels globally in spring 2022. And whereas it’s clear that Fb is thirsty to your consideration, what’s not clear is whether or not that’s really going to assist your attain — or hurt your model.

Hypothesis: Posting Facebook Reels isn’t really worth it

Instagram Reels debuted in summer 2020, and the world politely ignored the fact that it looked very similar to TikTok.

Through the years, although, the characteristic has grown to have its personal loyal person base — in India, Reels is actually more popular than TikTok— so it’s not likely stunning that Fb determined to observe go well with with its own short-form video format.

After beta-testing in choose markets, Fb Reels at the moment are accessible in 150 nations, on iOS and Android telephones. Fb even has introduced extensive creator support programs, meant to encourage the adoption of the shape.

Supply: Fb

However contemplating the comparatively low adoption charge of Facebook Stories in comparison with that of Instagram Tales (solely 300 million users watch Facebook stories, versus 500 million on Instagram), hopes are, shall we embrace, not excessive for this new characteristic.

Our speculation is that sharing our Instagram Reels to Fb Reels gained’t deliver a lot extra engagement… however why throw shade once we can throw proof? Time for just a little experiment to see simply whether or not or not social media entrepreneurs ought to hassle sharing Instagram Reels to Fb.


The methodology for this grand experiment virtually writes itself: create a Reel, hit the “Suggest on Fb” toggle, and watch what occurs.

share to reels

Because it’s the very same content material being posted on each channels with this technique, the comparability must be fairly easy.

Some issues to notice about recommending your Instagram Reels on Fb, according to Facebook itself:

  • Reels that you simply suggest on Fb could be seen by anybody on Fb, together with individuals you aren’t associates with, and even individuals who you’ve blocked on Instagram or Fb
  • If somebody performs or likes your Reel on each Instagram and Fb, these depend as separate.
  • Instagram Reels with branded content material tags gained’t be suggest on Fb. Reels with product tags can be really helpful on Fb, however the tags simply gained’t be seen there.
  • Anybody watching your Reels on Fb can reuse your unique audio.

recommend on facebook toggle

Whereas I do have extra followers on Insta than I do Fb associates (one thing that sounds like a brag, however actually just isn’t), Reels are primarily consumed by new audiences by design. On each platforms, Reels are served as much as probably viewers as decreed by the algorithm, by way of the Explore tab or the devoted Reels tab. In different phrases, the enjoying subject feels fairly even.

For this experiment, I created three Reels proper within the Instagram app and hit that candy Fb toggle. I adopted finest practices for Instagram Reels, with the intention of pleasing the almighty algorithm. I included a sound clip, used filters, and tried to be entertaining. I additionally comprehend it’s necessary for video clips to be shot vertically and be high-quality, so that you’d higher imagine my pictures have been wanting good.

Taking a look at Fb’s checklist of best practices for Facebook Reels, the suggestions have been nearly similar. Seemingly, every little thing was good to go.

facebook reels examples

My inventive work carried out. I then waited 24 hours to gather and analyze the info. How would the likes, shares and new followers stack up?


Of the three movies I posted… not one in every of them was really performed or appreciated on Fb. Ouch.

reels insights including plays and accounts reached

All of my likes and performs got here from Instagram, regardless of the very fact I had toggled “Suggest on Fb” for each.

I’ll admit, I used to be fairly perplexed. Whereas I wasn’t anticipating something to go viral (see our pessimistic speculation above), I believed I’d get no less than a couple of eyeballs on my movies.

I imply, how can a masterpiece like this not cease individuals of their tracks?

It undoubtedly isn’t encouraging me to flick that “Suggest on Fb” toggle once more sooner or later, that’s for certain.

What do the outcomes imply?

TLDR: It will possibly’t harm to strive, however in case you’re not already well-liked on Fb, sharing Reels on Fb most likely gained’t get you any extra attain or engagement.

As with every different second of rejection in life, I started to spiral and blame myself. Was I being punished as a result of I didn’t post at the right time? Or as a result of I posted by way of Instagram as an alternative of straight on Fb Reels? I didn’t use hashtags… perhaps that may’ve been the important thing to success?

However as soon as I finished weeping, I entered the subsequent levels of Social Media Grief: bargaining and acceptance. Fb Reels are so new that individuals realistically simply aren’t watching them in any respect but. In reality, Fb hasn’t launched any information in any respect at this level about Reels’ proliferation to their viewers, which is normally an indication they don’t have a lot to brag about.

I additionally realized that, if the Fb Reels algorithm is something just like the Instagram Reels algorithm, it possible prioritizes content material from already well-liked creators. Fb desires to ensure individuals who are watching Fb Reels are going to be delighted by what they see, so sharing movies from creators with a repute for nice work is a safer guess than, say, boosting the content material of an unhinged writer-comedian with a humble 1.7K following who normally simply posts pictures of her child.

In different phrases — in case you’re already creating profitable content material for a large viewers by way of Instagram and Fb’s different codecs (posts, Tales), your Reels are going to have a greater probability of being really helpful on Fb. If you happen to’re simply beginning out or haven’t been seeing a lot engagement, it’s going to be slower going. It’s a catch-22: you need to be well-liked to get well-liked.

So: is toggling “suggest on Fb” value it? IMO, it may possibly’t harm. It takes a fraction of a second for the potential to achieve billions of latest individuals — in spite of everything, whereas my hilarious wrestling video wasn’t deemed worthy, you by no means know when your massive breakthrough second goes to be. Plus, the extra constantly you publish, the extra possible Fb is to reward you with publicity.

If you happen to’re a more moderen creator or a model with a smaller following, strive the following tips to assist develop your presence and engagement — and hopefully impress that finicky Fb algorithm within the course of.

Use inventive instruments and filters

Make the most of the modifying suite in Instagram and Fb if you’re making your video. Reels that characteristic music clips, filters, and results get an additional enhance from the algorithm.

Fill your caption with hashtags

Hashtags help the algorithm perceive what your video is about, so it may possibly then serve up your content material to customers who’ve proven curiosity in that subject. Identical to you neatly labeled every little thing in your pantry after binge-reading The Life-Altering Magic of Tidying Up, ID your Reels clearly and accurately!

Make it look good

Fb and Instagram each favor movies that look and sound good. Use correct lighting and taking pictures methods, ensuring to shoot in a vertical orientation and with excessive decision. (PS: each websites additionally don’t like watermarked movies — a.ok.a. reposting from TikTok — so create contemporary content material to share right here.)

In fact, Fb Reels is in its infancy. Will it go the way in which of earlier Fb short-form video choices? (Anybody on the market bear in mind the short-lived Slingshot? Anybody?) Or turn out to be a professional competitor within the house? Solely time will inform! Within the meantime, we’ll be keeping track of the way it evolves. Keep tuned for extra technique and experiments from Hootsuite HQ.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. Schedule posts, share movies, interact your viewers, and measure the affect of your efforts — all from a single dashboard. Attempt it free as we speak.

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