Persuade Your Boss to Ship You to MozCon 2023 [Plus Bonus Letter Template!]

MozCon is returning in-person to Seattle August 7-8, 2023 and this 12 months, we’re excited to carry the Way forward for Search to our stage. 

From networking with friends, listening to from trade leaders, and making new connections that may assist develop what you are promoting or profession, conferences supply so many advantages to attendees. You already know that. Your friends know that. However how do you persuade the powers-that-be (aka your boss) that sending you is useful for what you are promoting? 

Don’t fear, we’ve received a plan. (And if you wish to skip forward to the letter template, right here it’s!)

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How you can make the case

Enterprise competitors is fiercer than ever. Solely those that are capable of shift ways with the altering tides of selling will be capable to come out on prime. And that’s precisely what MozCon goes that will help you do. 

Masking all the things a rising marketer wants (web optimization, content material, technique, development), MozCon delivers top-notch talks from hand-selected audio system over two days in August. 

There’s a lot in retailer for you this 12 months. Right here’s only a sampling of what you possibly can anticipate at this 12 months’s MozCon:

Audio system and content material

Our audio system are actual practitioners and trade leaders. We work with them to make sure they ship the perfect content material and insights to the stage to set you up for a 12 months of success. No gross sales pitches or speaking heads right here!


You’re employed onerous taking notes, studying new insights, and digesting all of that data — that’s why we expect you deserve a bit of enjoyable. It is your probability to decompress with fellow attendees and make new associates within the trade. We host thrilling night networking occasions that add to the worth you may get out of your day of schooling. Plus, our Birds of a Feather lunch tables can help you join with like-minded friends who share comparable pursuits.

Excessive-quality movies to share along with your workforce

A couple of month or so after the convention, we launch professionally edited movies of each presentation on the convention. A lot of our ticket varieties embody free entry! Your colleagues gained’t get to partake within the real-time expertise(the #FOMO is actual), however they’ll get an opportunity to be taught all the things you probably did. 

Nice meals on website 

We all know that convention meals isn’t usually value mentioning, however MozCon is infamous for its cornucopia of tasty choices.  

You possibly can anticipate two meals a day and a great deal of snacks from native Seattle distributors — prior to now we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve chilly brew.

Reductions for present prospects 

Moz Professional, Moz Native, API, and STAT prospects save large on their ticket price, and there are reductions for teams of 10+ as effectively, so make certain to benefit from financial savings the place you possibly can!

However in fact, don’t take our phrase for it! There are some unbelievable assets out there at your fingertips that tout the advantages of attending conferences:

2022 was my first MozCon! It was a terrific expertise the place I received to hearken to thought leaders and friends on their particular person approaches. The occasion spoiled us with superior swag and nice audio system whereas making a protected area to facilitate deep discussions.

-Ray Martinez, Director of web optimization – Archer Schooling

As a small enterprise proprietor, attending MozCon was an enormous leap of religion for me (and an enormous funding!) I used to be so delighted to seek out there was a spot for me at MozCon. The audio system had been excellent- true consultants who shared what would not work as compellingly as what DOES. My fellow attendees had been accessible, sort, and beneficiant with their data. Most significantly, I left with a listing of clear tangible methods for rising my enterprise this 12 months. I realized so much- and I am so glad I went.

-Marguerite  Tacoma Actual Property Agent

There are many conferences that advertising and web optimization professionals can attend. MozCon supplies excessive worth by way of its high-quality audio system, entertaining occasions, scrumptious meals and snacks, and networking alternatives. Should you had to decide on only one convention to attend, you will not go flawed selecting MozCon.

 – Jarrod Galm, web optimization Supervisor, Wealth Enhancement Group

I got here to MozCon anticipating a handful of nice takeaways and perhaps some new web optimization methods. As an alternative, I used to be blown away a number of instances over, made nice connections, and I am sharing a deck of takeaways with my workforce.

– Carly Johansen, Content material Advertising Supervisor, Oregon State College Ecampus

MozCon 2022 was implausible! Each session I attended was jam-packed stuffed with actionable insights from audio system who actually know their stuff. I left feeling invigorated, impressed and excited to place the issues I might realized into motion

-Eloise West,  Senior Digital Advertising Strategist, Designzillas

That is my second in-person occasion (I went in 2019) and fourth general. That is nonetheless a terrific convention even having extra expertise, and I observed I choose up various things every time as my expertise grows and I hear issues in numerous methods. The networking alternatives are additionally invaluable, particularly as I am an in-house web optimization with no workforce. I’ve realized a ton and have actually grown as an web optimization and closely attribute a number of that to MozCon. 

-Lauren Huffman, web optimization Supervisor, Lulu and Georgia

Want a bit of extra to get your boss on board? Take a look at some videos from years past to get a style for the caliber of our audio system. 

Purchase ticket, lower your expenses, get aggressive advertising insights. Everybody wins!

MozCon is one unforgettable expertise that lives and grows with you past simply the times you spend attending the convention. And there is no time like the current to pitch MozCon to your boss. In the event that they’re nonetheless caught on the “why”, allow them to find out about our subscriber or group pricing tiers — you’ll save a whole lot of {dollars} once you do. Simply consider all of the Keurigs you possibly can get for that communal kitchen! 

Remember to seize the letter template and make your case the simple approach!

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