Pinterest Outlines 6 Concepts for Making Greatest Use of Thought Pins

Idea Pins are Pinterest’s tackle the Tales format, a full-screen, video-aligned content material choice that gives a variety of recent artistic alternatives, aligning with broader consumption traits.

And in case you’re questioning the best way to make greatest use of the choice, you’re in luck – this week, Pinterest has outlined six concept ideas for compelling Idea Pins, which may enable you to formulate a greater strategy to the choice.

You may try Pinterest’s overview here, however on this submit, we’ll check out the important thing ideas.

First off, Pinterest notes that the idea of your Thought Pin is the important consideration, no matter which strategy you’re taking.

As defined by Pinterest:

“The inspiration of an awesome Thought Pin is a superb thought. Plan round your passions, choosing subjects and concepts you genuinely care about. It’s simpler to make nice content material once you’re enthusiastic about it, and your authenticity will come by means of in your remaining content material.”

Upon getting a spotlight in thoughts, Pinterest says that these six codecs have confirmed to be among the many only for Thought Pins so far.

1. Tutorial

As with different Tales codecs, tutorial Thought Pins may be an effective way to maximise engagement, whereas in addition they extra particularly align to Pinterest’s viewers. You need to use the educational strategy to show new abilities, present tutorials or suggest particular merchandise, which generally is a nice, participating solution to showcase your merchandise/companies within the show.

2. Fast Tip

One other good utilization of the format is offering fast ideas and insights that may be captured in a couple of frames. This might relate to utilization choices to your product, helpful insights about your trade, and many others.

3. Comparability

Highlighting the other ways by which a product can be utilized is one other participating Thought Pin choice, with Pinterest noting that this may be efficient for recipe hacks, dwelling decor concepts, vogue and extra.

4. Storyteller

The Thought Pin format may also be nice for storytelling, with the frame-by-frame strategy enabling the story to unfold. You need to use this to indicate, for instance, the way you create your merchandise step-by-step.

5. Dialog

Very similar to Instagram’s Question Sticker, you may take the same strategy to Thought Pins, by prompting your viewers for questions, then replying to every. Pinterest doesn’t have a sticker that permits direct response, as such, however you may nonetheless pay attention to person questions then use them as inspiration.

6. Showcase

Lastly, Pinterest additionally suggests {that a} primary showcase generally is a nice, participating Thought Pin choice, which includes merely displaying a course of in motion.

In every case it’s also possible to invite your viewers to reply with their very own Take on the concept, including extra potential for engagement, which additional underlines the push in the direction of participatory/tutorial approaches that invite motion from the person.

Pinterest hasn’t offered any strong numbers on Thought Pin utilization as but, but it surely has famous that the format has seen significant user interest, and with extra individuals gravitating in the direction of quick video content material, it is smart to think about Thought Pins in your broader Pin content material strategy.

In any case, they’re seemingly value an experiment, and the following pointers may very well be the start line to your personal Thought Pin technique shifting ahead.