Pinterest Proclaims Second Annual ‘Pinterest Presents’ Convention, Highlighting Key App Traits and Initiatives
Pinterest has announced that it is bringing again its ‘Pinterest Presents’ convention for an additional yr, with the digital occasion set to supply new insights into key utilization tendencies, whereas additionally enabling Pinterest to preview upcoming platform options and updates on your planning.
As defined by Pinterest:
“Below the theme ‘It’s completely different right here’, attendees will hear unique updates about what Pinterest, the inspiration to realization platform, is ambitiously engaged on throughout purchasing, creators, tendencies and extra.”
The occasion shall be held on March tenth, with periods hosted at variable time zones to cater to Pinterest’s key markets.
And it might be with tuning in – final yr, Pinterest launched its ‘Pinterest Premiere’ ad option as a part of the occasion, whereas it additionally showcased its up to date conversion insights and Pinterest Trends instruments.
Pinterest additionally shared utilization insights, highlighting the rising curiosity in video content material within the app, which it’s since labored to boost by means of Idea Pins, Takes and extra.
But, on the identical time, Pinterest, general, shouldn’t be trying like as huge a possibility for entrepreneurs because it did again in March final yr.
In its most recent earnings report, Pinterest posted its third consecutive quarter of declining person progress, dropping from 478 million lively customers in Q1 2021, to 431 million now. This comes at an inflection level for eCommerce, with most other industry reports highlighting the rise in on-line purchasing, which Pinterest, with its concentrate on product discovery and buy, needs to be driving to new highs.
Which it was final yr, however now, it does seem to have misplaced its progress momentum. Which doesn’t imply you need to simply ignore it – 431 million individuals who come to the platform with purchasing intent continues to be a big, invaluable viewers. However with its person numbers declining, that does additionally recommend that individuals are not getting actual worth out of their Pin expertise, which is a worrying signal.
Even so, there might be alternative in Pins on your model, and it’s nonetheless price familiarizing your self with industry-related search tendencies, and what different manufacturers in your area of interest are doing within the app to get a way of the potential.
And perhaps, a brand new characteristic previewed at Pinterest Presents may catch your consideration, and spotlight new alternatives on your advertising and marketing efforts.
If you’re contemplating, otherwise you’re already utilizing Pinterest, it might be price tuning in to get the most recent updates direct from its government staff.
You may signal as much as attend Pinterest Presents here, the place you can even see when the occasion is occurring in your native time.