Pinterest Pronounces New Partnership with WooCommerce to Broaden Product Listings

Pinterest has announced a new partnership with eCommerce platform WooCommerce, which is able to allow WooCommerce’s 3.6 million retailers the convert their product catalogs into Shoppable Pins on Pinterest. 

WooCommerce is primarily an eCommerce plug-in for WordPress, enabling WordPress customers so as to add a product showcase to their web site. And now, they’ll additionally have the ability to submit those self same objects on Pinterest too, increasing their alternatives for publicity and gross sales.

As defined by Pinterest:

“Our partnership with WooCommerce is a part of our broader dedication to changing into essentially the most inspiring purchasing vacation spot on-line. At Pinterest, we’re constructing a house for taste-driven purchasing, and investing in new methods for customers to browse, uncover and interact with manufacturers. With the variety of Pinners participating with purchasing surfaces rising over 20% each quarter over quarter and yr over yr in This fall ‘21, this partnership provides Pinners extra choices to find and buy with confidence.”

The partnership will see the launch of a brand new Pinterest app inside WooCommerce, which is able to embrace a spread of Pinterest purchasing options together with tag deployment and catalog ingestion. WooCommerce retailers will even have the ability to create and launch advert campaigns by way of the interface.

As well as, WooCommerce retailers will even be given beta entry to Pinterest API v5, which is able to present extra choices for constructing customized Pin purchasing experiences that may be considered exterior the app.

It’s the most recent in Pinterest’s gradual enlargement of its commerce options, which additionally features a similar integration with Shopify. By making it simpler for retailers to transform their product listings into Buyable Pins, that expands the quantity of merchandise that Pinterest can show to customers, growing utility, whereas additionally offering extra alternatives for publicity, and producing extra advert spend from a broader pool of retailers.

It’s a sensible enlargement, and certain not the final one we’ll see as Pinterest appears to be like to grow to be the vacation spot for on-line product discovery and buy.