Pinterest Shares Key Wedding ceremony Search Traits Forward of Wedding ceremony Season

Tis the season for weddings, and Pinterest has published some new insights into key wedding ceremony ceremony developments, to assist companies plan for what’s coming, and spotlight what individuals are on the lookout for as they have fun their huge day within the coming months.

As per Pinterest:

“The 2022 wedding ceremony season goes to be one of many busiest on report as {couples} make up for canceled, altered and postponed celebrations. As the vacation spot for wedding ceremony inspiration, Pinterest gathered the entire high developments to assist Pinners prepare for this nuptial season.”

Pinterest’s wedding ceremony pattern insights are based mostly on person search exercise, and embody a variety of non-traditional approaches, gown colours, LGBTQ wedding ceremony inspiration, regional shifts and extra.

Among the many key notes:

• Searches for ‘Black gown wedding ceremony get together’ have elevated by 10x
• Searches for ‘Goth wedding ceremony decorations’ are up 6x
• Black wedding ceremony thought searches are up 6x
• Vampire wedding ceremony gown searches have elevated 4x
• Woodland fairy wedding ceremony searches are up 7x
• Enchanted forest wedding ceremony gown searches and up 5x

So a good bit of selection there, which might provide expanded advertising potential to hyperlink into these developments.

Pinterest particularly notes that black gown and decor are ‘having a second’ this wedding ceremony season, with searches for ‘darkish wedding ceremony concepts’ up 59x.

• Searches for ‘Black glam nails’ are up 50x
• ‘Black gown wedding ceremony get together’ searches are up 34x
• ‘Pink and black wedding ceremony theme’ searches have elevated 4x
• ‘Sage inexperienced and black’ wedding ceremony searches are up 3x

So once more, all kinds of unconventional wedding-related searches to think about, which might issue into your planning for the season.

Pinterest additionally says that ‘Bridgerton’ themed wedding ceremony searches are up 12x, reflecting cultural affect on the season, whereas Pinners are additionally looking for choices to scale back the environmental affect on their huge day.

• Thrifted wedding ceremony searches are up 3x
• ‘Eco pleasant wedding ceremony favors’ searches are up 2x
• ‘Thrifted wedding ceremony décor’ searches have elevated by 69%

And as famous, LGBTQ wedding ceremony concepts are additionally being extremely searched within the app.

• ‘Non binary wedding ceremony outfit’ searches have risen 8x
• ‘Lesbian wedding ceremony bridal get together’ searches are up 3x
• ‘Queer wedding ceremony’ searches have doubled year-over-year

There’s a variety of further insights into Pinterest’s full wedding season report, together with regional search developments and additional insights into these key parts.

A broad vary of industries are impacted by these shifts, and should you’re seeking to get forward of the subsequent shifts, and cater to rising want, these may very well be some helpful notes in your planning.