Pinterest Supplies New Methods to Share Concept Pins Throughout to Different Apps

This may very well be a helpful replace if you happen to’re seeking to increase your Pinterest presence – although it’s a barely cheeky perform, which does include some additional issues.

This week, Pinterest has launched the capability to download your Idea Pins for sharing to other apps, full with a Pinterest watermark.

As defined by Pinterest:

“Beginning right this moment, all customers can obtain and share printed Concept Pins on social channels together with Fb and Instagram. These Concept Pins might be downloaded as a watermarked video that stitches all of the Concept Pin pages collectively, and ends with an finish card that shows the creator’s identify and username.”

Sharing your Concept Pins to different social apps is straightforward – you’ll be able to choose the “FBStories” or “IG Tales” icon within the share menu, which is able to provoke a obtain custom-made to every app, and can then open both with the video able to go within the add circulation, whereas you may also obtain the clip and add to TikTok as nicely.

Cool, proper, and good for some additional Pin promotion. Perhaps.

The issue, as I see it, is that Instagram already penalizes Reels uploads that include a TikTok watermark to cease individuals from merely reducing and pasting TikTok content material. In truth, Instagram says that any watermarked video will cop a attain hit, and whereas that’s Reels-specific, it wouldn’t shock me in any respect if IG, and Fb, has the identical restriction on Tales uploads as nicely.

That may very well be a further issue to contemplate, however even with a attain penalty, it could nonetheless be value giving it a strive if you happen to’re contemplating new methods to advertise your Pinterest feed.

Pinterest has taken a hit in its active user count of late, as COVID restrictions are eased, and extra individuals revert again to in-store buying. However at 430 million actives, all primarily targeted on product discovery, it stays a key consideration for eCommerce manufacturers, and Concept Pins have confirmed widespread to date with customers.

It may very well be value experimenting with if you wish to give your Pin presence a push.

Concept Pin sharing and downloading is now obtainable to all customers.